best practices for mass email sending
TRANSCRIPT
Best Practices for Mass Email Sending
I know that, as a business
owner, you want to know
the advanced tactics for
sending bulk emails.
However, it's a popular
formula, but, care should
be taken while sending
them to the subscribers.
Probably, you hate the
word SPAM because, you
want the users to take further action. What makes a reader, click next
without deleting the mail?
Before sending the mails, you need to categorize the list. Define your
lists like, dating and romance mailing lists, insurance inquiries mailing
lists, mortgage loan mailing lists, etc. and then prepare a clear content
of the mail. These are the basic things that need to be covered while
preparing an email. Lets have a look at the best practices.
Many discussions are going on regarding the best practices. After all,
what is the concept? I think, it's all about engaging the subscribers.
Sending unsolicited messages in a mail is against your reputation, and you need to use the opt-in subscribers for a better result. Adding an easy opt-out option for the subscribers will be great when they don't wish to receive updates anymore. At least they
will not harm your reputation. Spam guidelines and lawsuit of a country is most important for
you while sending mass email messages. According to a study, email subject line yields better open rate. So
write perfect lines without using spam words. The subject line of the mail should represent the mail.
Stick upon the important points without writing long and a lot of sentences in a newsletter. You can add links to relevant blogs, articles and web pages.
Adding a lot of images, graphics and videos results in slow loading of mail. Many email clients also deny displaying images. So. Interesting text version is good.
Add a strong call-to-action button in your mail. Put some exciting offers that will force the readers to open your
mail and take further action. Give importance to mobile viewing as the number of cell phone
users are increasing day-by-day. Use official bulk email software for sending emails quickly. Last but not the least, proofread the content and analyze the data
for future messages and planning.