best practices 2014-07-22
TRANSCRIPT
Best Practices for FundraisingJuly 22, 2014
@Razoo Razoo Giving
Sam Lundquist Creative Director [email protected]
Razoo is crowdfunding for causes.Together, we can lift the world.
Thank you!
Best Practices
Take your fundraiser from good to great with Razoo’s tools.
The Tools of Razoo
Project Pages
Spreading the Word
Donation Widget
QR Codes
Team Pages
In Real LifeSix examples of fundraisers
using Razoo’s tools successfully.
Aspire Public Schools
• A K-12 charter school system in East Palo Alto, CA !
• Serves nearly 800 underserved students. !
• 100% of their graduating seniors have been accepted to four-year colleges and universities.
• Amount Raised: $13,000 • 2 Different Initiatives
• College Prep Courses • STEM Courses
• 15 Total Donors
Project PagesAspire Public Schools
• Florida-based sanctuary for exotic large cats !
• More than 100 animals !
• Committed to creating the best permanent home possible along with nutritional and medical care
Big Cat Rescue
Project PagesBig Cat Rescue
• Amount Raised: $334,000+ • 9 Different Initiatives
• Food • Small Cats • End Cat Abuse • Regional • Holidays
• The nation’s first “all-inclusive” playground for kids and adults of all abilities !
• Located in Palo Alto, CA !
• Broke ground in late June 2014
Magical Bridge Playground
Spreading the WordMagical Bridge Playground
• Amount Raised: $144,000+ • 5600+ Total Donors • Very small social media
following • Utilized all channels,
including events, emails, news media
• Supporter levels
• Dedicated to honoring our nation’s fallen law enforcement heroes !
• Since 1996 !
• Partners with government to provide resources to survivors
Officer Down Memorial Page
Donation WidgetOfficer Down Memorial Page
• Amount Raised: $107,000+
• 3600+ Total Donors • Embedded widget on their
own page to maintain their own brand and control
• Surpassed their goal by 2x
• A church-based fundraiser for a mission !
• Providing medical care, pharmacy, and outreach to villages in Zambia
Adult Zambia Mission Trip
2014
Team PagesAdult Zambia Mission Trip 2014
• Amount Raised: $107,000+ • 547+ Total Donors • 24 Fundraisers connected • Just $10,000 away from
their goal • 30% more raised online
than offline • Instant, friendly competition
• Devoted to working with companies & organizations to end the nation’s childhood obesity crisis. !
• Formed in conjunction with the First Lady’s “Let’s Move” campaign !
• Partners nonprofits, public, and private
Partnership for a Healthier
America
QR CodesPartnership for a Healthier America
• Amount Raised: $17,000 • 1700+ Total Donors • Most Common Gift: $50 • QR codes at live events
gave guests their “instant in” to the fundraiser
It all comes down to your story.
• Museums of Asian Art !
• Launched “Yoga: The Art of Transformation” exhibit, unable to secure through traditional means !
• Exploration of the dynamic history of yoga through art, photographs, manuscripts, and film
Freer|Sackler: Smithsonian Institution
• Amount Raised: $176,000 • 617 Total Donors • Used all tools in their tool
belt to tell the same story • “Double dipped” on their
resources by using media
multiple times • Used their ambassadors
Telling a StoryFreer | Sackler: Smithsonian Institution
Crowdfunding Tips
Crowdfunding Tips
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
