best business practices for posting content on facebook
TRANSCRIPT
Best Practices for Facebook Posts
Prepare yourself
for Facebook
Domination
Define Your
Brand
Persona
Prepare Yourself
Prepare Yourself
Prepare Yourself
Define Your
Objective
Prepare Yourself
We want to equip NU
members to build a strong
and sustainable social
media outreach
Prepare Yourself
Create a
Theme
Prepare Yourself
Inspiring
Week 2
Getting
Inspired
Week 3
Sharing
Your Inspiration
Week 4
Being
Inspirational
Week 1
The power
of Inspiration
Prepare Yourself
Create a
Calendar
Prepare Yourself
Monday Tuesday Wednesday Friday SaturdayThursday
Motivational Funny Promotion Elevate Event Education
Best Practices
for Facebook Posts
Best Practices
A lesson in formatting
Best Practices: Formatting
Tip #1
Keep it short
and sweet
80 Characters or less
receive 66% higher
engagement
Best Practices: Formatting
Tip #2
Keep it Digestible
Best Practices: Formatting
Which
do you
prefer?
Best Practices: Formatting
Best Practices
Don’t be tone deaf
Tip #3
Make it Personable
Best Practices: Tone
Tip #4
Use Your Brand
Persona
Best Practices: Tone
Best Practices
Manage the
Conversation
Tip #5
Direct the Action
Best Practices: Comm
Best Practices: Comm
Click Comment Share
Tip #6
Create Conversation
Best Practices: Comm
Ask a question
Best Practices: Comm
Ask them to fill in the
blank
Challenge them to share
Best Practices
Beauty is on
the outside
Best Practices: Visual
Images receive 80%
higher engagement
than text only posts
Tip #7
Size Matters
Best Practices: Visual
Best Practices: Visual
Which do you prefer?
Tip #8
Quality Matters
Best Practices: Visual
Best Practices: Visual
Which do you prefer?
Best Practices
The Cool
Kids Club
Tip #9
Make people
Feel like an insider
Best Practices: Insider
Tip #10
Show them that you
are there for them
Best Practices: Insider
Tip #11
Help them be in
the know
Best Practices: Insider
Tip #12
Elevate people above
yourself
Best Practices: Insider
"Whatever you say about
other people influences
how people see you.“-The Happiness Project
Best Practices: Insider
Best Practices
The
bubble
effect
Tip #13
Be relevant to your
surroundings
Best Practices: Relevant
Best Practices
CONSISTENCY
IS KEY
Tip #14
Be habitual in your
posting approach
Best Practices: Consistent
Best Practices
Facebook is
Out to Get You
Tip #15
Invest in your
posting strategy
Best Practices: Invest
Best Practices for Facebook Posts