The innovaTions and improvemenTs never sTop

2011 PRODUCT GUIDE

BERKLEY FISHING LINES AND BAIT – CATCHING MORE FISH! Your choice of fishing line and bait are the most important element for catching fish.

At Berkley, we are proud to offer you the best families of fishing line and bait on the market.Our in-house scientists and pro staff help analyze, test and modify these products to help all anglers catch

more fish and have an enjoyable experience on the water.

We push the limits day after day to bring anglers the most innovative products. Every inch of everyspool of Berkley line is made under our strict quality control measures to ensure the finest quality andbest performance. We even make some hand poured bait’s to create just the right action and lifelike

appearance needed for the toughest conditions.

A long history of success has helped the team at Berkley develop line and bait that will improve the results for all anglers and help grow the sport of fishing.

Setting the standard for quality and innovation since 1932!

Monofilament (Nylon) Fishing Lines

Still the largest selling type of fishing line, nylon monofilaments remain popular because they are easy to use, are available in a

wide range of colors, are available at a relatively low cost – even for super-premium varieties. Monofilaments are engineered with

more stretch than other types of line, a feature (combined with rod bending) that will help you land more fish.

Monofilaments are generally thought of in four attribute categories:

Castable/Manageable–Trilene XL Abrasion Resistant–Trilene XT

Thin/Sensitive–Trilene Sensation Shock Resistant–Trilene Big Game

Fluorocarbon Fishing Lines

Also monofilament in structure, these lines are made with PVDF, commonly known as fluorocarbon. The popularity of fluorocarbon

is due to these lines being invisible to fish. Unlike nylon, fluorocarbon refracts light nearly identical to water. In addition, fluorocar-

bon lines are fast sinking due to higher density. Since fluorocarbons do not absorb water, they also maintain their original strength

and abrasion resistance. These lines are higher priced than nylon monofilaments, and do require greater care in knot tying.

Castable/General Purpose– Professional Grade- Abrasion Resistant– Berkley Vanish Trilene 100% Fluorocarbon Trilene Big Game Fluorocarbon Leader Material

Superlines

Gel-spun Polyethylene Microfibers are what superlines are made of -- this fiber is what makes them 3 to 4 times stronger than other

types of line at equal diameter. These high-tech lines have almost zero stretch, and offer unsurpassed sensitivity. Berkley makes two

types of superlines. Fused superlines (a Pure Fishing patent) like FireLine Fused Original and FireLine Fused Crystal, are more tolerant

of line twist with virtually no “memory” -- and are made in smaller diameters that perform exceptionally well on spinning reels.

By contrast, conventional braided superlines can be made in larger diameters that are more suited for baitcast reels and techniques.

FireLine Braid, for example, comes in pound tests up to 80 lb (12 lb. diameter) and performs outstandingly on baitcast reels with less

reel-dig in, wind-knotting and rod-tip wrap.

Choosing the Right Type of Berkley Fishing Line

Incredibly Strong– Translucent/Low-Vis– Exceptionally Round– Hi-Vis / Low Vis- FireLine Fused Original FireLine Fused Crystal FireLine Braid FireLine Tracer Braid

Best for Spinning Reels Best for Baitcast Reels

Colors: Clear,Fl.Clear/Blue,Low-VisGreen

PoundTests: 2,3*,4,6,8,10,12,14,17,20,25,30

Spools: 20ydLeaderWheel(2-8Clear),110ydPony(2-20Clear,4-10Fl.

Clear/Blue,4-12Low-VisGreen),330ydFiller(2-30Clear,4-20Fl.Clear/Blue,

4-20Low-VisGreen),1000ydEconomy(4-20Clear&Low-VisGreen,

6-20fl.Clear/Blue),3000ydService(2-30Clear,6-14Fl.Clear/Blue,

4-20Low-VisGreen)

*3lb.availableonlyon20yd.LeaderWheel

Trilene® XL®

Smooth CastingSMOOTH CASTING FOR MAXIMUM MANAGEABILITY

Clear Fl.Clear/Blue Low-VisGreen

MORE ANGLERS

TRUST TRILENE

THAN ANY OTHER

MONOFILAMENT

BRAND IN THE

U.S. AND CANADA!

VERSATILE

SUPER STRONG

Fish with confidenceand control

EXCELLENT SENSITIVITY

SUPERIORMANAGEABILITY

Good feel for structure and strikes

Resists twists and kinks.Superior castability.

Outstanding for a widevariety of baits and techniques

VERSATILE

SUPER STRONG

Fish with confidenceand control

EXCELLENT SENSITIVITY

SUPERIORMANAGEABILITY

Good feel for structure and strikes

Resists twists and kinks.Superior castability.

Outstanding for a widevariety of baits and techniques

VERSATILE

SUPER STRONG

Fish with confidenceand control

EXCELLENT SENSITIVITY

SUPERIORMANAGEABILITY

Good feel for structure and strikes

Resists twists and kinks.Superior castability.

Outstanding for a widevariety of baits and techniques

VERSATILE

SUPER STRONG

Fish with confidenceand control

EXCELLENT SENSITIVITY

SUPERIORMANAGEABILITY

Good feel for structure and strikes

Resists twists and kinks.Superior castability.

Outstanding for a widevariety of baits and techniques

Smooth CastingResists twists and kinks

Super StrongIncredible strength for confidence and control

VersatileOutstanding for a wide variety of baits and techniques

SensitiveGood feel for structure and strikes

2011 B E R K L E Y ® L I N E M O N O F I L A M E N T

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Trilene® XT® Extra ToughEXTRA TOUGH FOR ULTRA ABRASION RESISTANCE

Colors: Clear,Fl.Clear/Blue,Low-VisGreen,ToughRed

PoundTests: 4,6,8,10,12,14,17,20,25,30

Spools: 110ydPony(4-10Fl.Clear/Blue,6-17Low-VisGreen),

330ydFiller(4-30Clear,Low-VisGreen,4-20ToughRed),

1000ydEconomy(6-20Clear&Low-VisGreen)

3000ydService(Clear,Low-VisGreen,ToughRed*)

*AvailableintheMakeToOrderprogram

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MANAGEABLE

SHOCK STRENGTH

SUPERIORABRASION RESISTANCE

Holds strong under hard hooksets

Tough and dependable inrough fishing conditions

SUPER STRONG

Superior strength to fightfish in heavy cover

Ideal for flipping,pitching or casting

MANAGEABLE

SHOCK STRENGTH

SUPERIORABRASION RESISTANCE

Holds strong under hard hooksets

Tough and dependable inrough fishing conditions

SUPER STRONG

Superior strength to fightfish in heavy cover

Ideal for flipping,pitching or casting

MANAGEABLE

SHOCK STRENGTH

SUPERIORABRASION RESISTANCE

Holds strong under hard hooksets

Tough and dependable inrough fishing conditions

SUPER STRONG

Superior strength to fightfish in heavy cover

Ideal for flipping,pitching or castingAbrasion Resistant

Tough against all rough or sharp objects

Super StrongSuperior strength to fight fish in heavy cover

ManageableIdeal for flipping, pitching, or casting

M O N O F I L A M E N T2011 B E R K L E Y ® L I N E

Fl.Clear/Blue Low-VisGreen ToughRedClear

Trilene® Sensation®

Trilene® TransOptic™

MULTI-POLYMER FORMULA –EXTREME STRENGTH, SENSITIVITY & CONTROL!

˭ Ultra Strong and Thin – Our highest strength-per-diameter mono – wet or dry ˭ Ultra Sensitive – Super sensitivity for detecting light bites ˭ Smooth Control – Low memory for outstanding castability and handling ˭ Maximum Knot Strength – More fish-fighting capability and holding power

Colors: Clear,Low-VisGreen,Solar,BlazeOrange

PoundTests: 2,4,6,8,10,12,14,17,20

Spools: 330ydFiller(2-20Clear,2-17Low-VisGreen,4-12Solar,4-17BlazeOrange) 3000ydService(4-17Clear,Low-VisGreen,BlazeOrange*.4-12Solar*) *AvailableintheMakeToOrderprogram

SUPER HIGH-VIS ABOVE WATER, LOW-VIS BELOW ˭ Excellent Shock Strength-Holds strong under the hardest hooksets ˭ Tremendous Knot Strength-Fish with confidence ˭ Abrasion Resistance with Flexibility-More

manageable than other tough lines

Trilene® Maxx™

Color: Clear/Gold

PoundTests: 4,6,8,10,12,15,17,20,25 Spools: 220ydFiller, 2000ydBulk(4-6*,8-25) *AvailableintheMakeToOrderprogram

The First And Only Nylon Monofilament To Physically Change Color!

Changes To Bright Gold In Sunlight

You see the Line! See More Strikes!

CLEAR BELOW

Changes Back To Clear Under Water

Fish Don’t See It! Catch More Fish!

Clear Low-Vis Green Solar

NO COMPROMISE-TOUGH & STRONG, WITH MANAGEABILITY! ˭ Superior Strength and Toughness -Handles the toughest conditions ˭ Superior Shock Resistance - Built to take big hits ˭ Superior Handling- Low memory and high flexibility

Color: Clear

Pound Tests: 4, 6, 8, 10, 12, 14, 17, 20

Spools: 330 yd Filler, 3000 yd Service* *AvailableintheMakeToOrderprogram

NEW COLOR BLAZE ORANGE

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Trilene® Big Game®

Big Game® Braid

Low-Vis Green Steel BlueClear Solar Collector

NEW COLOR BLAZE ORANGE

IDEAL FOR BACKING, TROLLING, DEEP WATER JIGGING OR LIVE BAIT FISHING

Colors: Low-Vis Green Pound Test: 10, 20, 30, 50, 65, 80, 100, 130, 200Spools: 300 yd Custom (20-65), 1500 yd Bulk (20-200)

EXTREME FIGHTING POWER FOR BIG GAME FISH ˭ Super strong – Incredible strength for confidence and control ˭ Shock resistant – Controlled stretch adds fighting power ˭ Extra tough and abrasion resistant – Tough against rough or sharp objects ˭ Outstanding knot strength – Strong and durable holding power

Colors: Clear, Low-Vis Green, Solar Collector, Steel Blue

Pound Tests: 8, 10, 12, 15, 20, 25, 30, 40, 50, 60, 80, 100, 130, 150, 200, 250, 300, 400*

Spools: 55 yd Leader Wheel (30-80 Clear), 110 yd Leader Coil (100-400 Clear), ¼ lb (8-60 Clear & Low-Vis Green, 10-50 Solar Collector & Steel Blue), 1 lb. (10-80 Clear, Low-Vis Green, Solar Collector*, Steel Blue*) 3 lb. (12-130 Clear, 15-130 Low-Vis Green & Steel Blue, 15-80 Solar Collector) 5 lb. (30-100 Clear, 30-130 Steel Blue*, Low-Vis Green*, 30-80 Solar Collector*) * Available in the Make To Order program

M O N O F I L A M E N T2011 B E R K L E Y ® L I N E

A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE®

˭ Ultimate Invisibility – The invisible fluorocarbon. Similar refractive index as water so fish can’t see it ˭ Ultimate Impact Strength – Proprietary 100% PVDF formula specially processed for the ultimate in impact strength ˭ Higher Strength Per Diameter ˭ Excellent Manageability – Lower memory for superior casting

Colors: Clear, Green Tint

Pound Tests: 4, 6, 8, 10, 12, 15, 17, 20, 25

Spools: 110 yd Pony (4-15 Clear), 200 yd Filler (4-25 Clear, Green Tint) 2000 yd Service (6-25 Clear, Green Tint*) * Available in the Make To Order program

Minimal LightRefraction forInvisibility

Breakthrough

PVDF Technology

Skeet Reese: “Trilene100%Fluorocarbonisthebestlineonthemarket,whyfishwithanythingelse”.Theprofessionalgradeformulaprovidesincredibleshockstrength,knotstrength–isfastsinkingwithgreaterlinedensityforhighsensitivityandless“bow”inthewater–alladvantagesforfeelingthebite,settingthehookandlandingtrophyfish.

UltimateInvisibility

UltimateImpact Strength

Higher StrengthPer Diameter

ExcellentManageability

Choice of the Pros

Trilene® 100% Fluorocarbon — Professional Grade™

Clear

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Vanish® Fluorocarbon 10 YEARS & STRONGER THAN EVER!

Vanish® Transition® Fluorocarbon

Clear/Gold Crimson Red

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Invisible Under Water -Fish Don’t See It!

Easy casting Berkley Vanish has become the top selling fluorocarbon fishing line in the U.S. and Canada. We have been continuously improving the Vanish formula since it was first introduced 10 years ago! This newest Vanish formula has 20% more shock strength than the previous formula – without sacrificing the handling properties that have made Vanish America’s favorite.

˭ THE EASY CASTING FLUOROCARBON—IMPROVED FORMULA ˭ Remains Clear Under water – 100% fluorocarbon refracts light similar to water

˭ Superior Wet Strength – Non-absorbing fluorocarbon maintains strength and

abrasion resistance under water

˭ Improved Flexibility – Other fluorocarbons are stiff,

Vanish is the most flexible fluorocarbon

Vanish Transition is the only fluorocarbon that changes color, so you see it, fish don’t

Stronger, Smoother, More Flexible

Stronger, Smoother, More Flexible

Remains Clear Under Water

Remains Clear Under Water

Superior Wet Strength

Superior Wet Strength

Colors: Clear/Gold, Crimson Red

Pound Tests: 4, 6, 8, 10, 12, 14, 17, 20

Spools: 250 yd Filler, 2000 yd Service (6-20*) *AvailableintheMakeToOrderprogram

Color: Clear

Pound Tests: 2, 4, 6, 8, 10, 12, 14, 17, 20, 30, 40, 50, 60, 80, 100

Spools: 110 yd Pony (2-14), 250 yd Filler (2-20), 350 yd Quarter Lb (20-40), 2000 yd Service (6-20*), Leader Material – Pocket Paks (4-50), 30 yd Leader Material Wheels (30-100) *AvailableintheMakeToOrderprogram

20%MORE SHOCK

STRENGTH

Clear

F L U O R O C A R B O N2011 B E R K L E Y ® L I N E

NOW THERE IS A FIRELINE FOR ALL REEL TYPES AND SITUATIONS

Ideal for power baitcasting techniques where the added body and strength of a premium braided line is important.

EXCEPTIONALLY ROUNDStacks better on spool and resists “dig in”

OUTSTANDING DURABILITYToughness and dependability in the roughest fishing conditions

ULTRA-SENSITIVETelegraphic feel for structureand strikes

INCREDIBLE STRENGTHPE fibers are 3x to 4x stronger than mono

The First Radial Braid— For Roundness, Smoothness, and Strength.

Optimized forCasting Reels

Optimized forCasting Reels

Color: MossGreen

Pound Tests: 6/1.5,8/2,10/3,15/4,20/6,30/8,

40/10,50/12,65/14,80/15

Spools: 110ydFiller, 300ydFiller, 1500ydBulk(10-80), 3000ydBulk(15-80*) *AvailableintheMakeToOrderprogram

EXCEPTIONALLY SMOOTHHandles better than ordinary braids

ideal for fishing techniques where enhanced line visibility coupled with the added body and strength of a premium braided line is important.

BREAKTHROUGH TRACER COLORATION

Alternating hi and low-vis colorsprovide point of reference to

easily detect line movement —also provides low-vis “leader”

to tie to terminal tackle.

Color: Tracer

Pound Tests: 6/1.5,8/2,10/3,15/4,20/6,30/8,40/10,50/12,65/14,80/15

Spools: 110ydFiller, 300ydFiller, 1500ydBulk(10-80), 3000ydBulk(15-80*) *AvailableintheMakeToOrderprogram

2.5’ HI-VIS / 2.5’ LOW-VIS 5’ color breaks for accuracy and repeatability

Voted Best New Line at ICAST 2008

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NOW THERE IS A FIRELINE FOR ALL REEL TYPES AND SITUATIONS

Ideal for power baitcasting techniques where the added body and strength of a premium braided line is important.

Optimized forSpinning Reels

Optimized forSpinning Reels

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SE

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BREAKTHROUGH TRACER COLORATION

Alternating hi and low-vis colorsprovide point of reference to

easily detect line movement —also provides low-vis “leader”

to tie to terminal tackle.

The best superline for spinning reels where incredible strength,

thin diameter and sensitivity is important.

ULTRA-SENSITIVETelegraphic feel for structureand strikes

LONG AND FAST CASTINGNo memory and smooth finish

ULTRA-SENSITIVETelegraphic feel for structure and strikes

LONG AND FAST CASTINGNo memory and smooth finish

Thermally fused FireLine provides the ultimate in casting performance, strength and sensitivity for all fishing conditions.

The First Translucent superline—thermally fused FireLine Crystal combines the ultimate in low-visibility with all of the FireLine features and benefits.

ULTRA-THINUnbelievable lure actionand low-visibility

INCREDIBLY STRONG3x stronger than mono

ULTRA-THINUnbelievable lure action and low visibility

INCREDIBLY STRONG3x stronger than mono

Color: Crystal

Pound Tests: 2/.50,3/.75,4/1,6/2,8/3,

10/4,14/6,20/8,30/12

Spools: 125ydFiller, 300ydFiller(4-30), 1500ydBulk(4-30)

Colors: FlameGreen,Smoke

Pound Tests: 4/1,6/2,8/3,10/4,

14/6,20/8,30/12

Spools: 125ydFiller, 300ydFiller, 1500ydBulk

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F U S E D B R A I D2011 B E R K L E Y ® L I N E

One Of The Fastest Growing Brands In The Market!

G U L P — O U T F I S H E S A L L O T H E R B A I T !///

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2011 B E R K L E Y G U L P ® F R E S H W A T E R B A I T S

GULP! 3” Hellgramite •Lifelikedetailimitatesnaturalprey•ExclusiveGulp!Scentdispersion•Greatformultipleriggingoptions

Colors available:Black Black-Grey BlackOlive BlackRedFleck

BlackRedFleck

GreenPumpkin

Berkley Freshwater Gulp! is the next generation in soft bait. It’s biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more fish - triggering fish to feed. But what anglers really love about Berkley Freshwater Gulp! is it outfishes live bait in head-to-head field tests. Anglers will appreciate the benefit of Gulp! scent dispersion in the new lifelike bait offered this year!

GULP! 4” Crawler • Perfect for jig or drop shot • Biodegradable with 400x’s more scent dispersion • More colors and better durability than live

Colors available:BlackChartreuse

ChartreusePepperGreenPumpkin

NaturalPumpkinseed

SmeltWatermelonPearl

White

SCENT DISPERSION CHART — EXPAND YOUR STRIKEZONE WITH GULP!

NORMAL PLASTICBAIT

GULP! SCENTDISPERSION

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400x400x More Scent Dispersion

More Scent Dispersion

2011 B E R K L E Y G U L P ® F R E S H W A T E R B A I T S

GULP! Shad Guts -Catfish

• Mimics dead shad entrails• Stays on hook better• Exclusive Gulp! Scent dispersion

GULP! 3”, 4” Floating Minnow

• Floating for more lifelike swimming action • Keeps bait off bottom and in the strike zone• Split tail for increased action

Colors available:EmeraldShinerPearlSilver

BlackShadChartreuseShad

SmeltWatermelonPearl

F R E S H WAT E R

new for

‘11

new for

‘11

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Our in-house scientists and pro staff help

analyze, test and modify these products to

help all anglers catch more fish and have

an enjoyable experience on the water.

WithGulp!ShadGuts,catfishanglershavethemostpotentscentdispersioneverinartificialbait.Formulatedtobelonglastingandsticktothehook.

The Leader In Inshore Fishing

G U L P — O U T F I S H E S A L L O T H E R B A I T !///

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GULP! 4” Mud Minnow Croaker •Mimicspopularcoastallivebaitfish•Idealforallriggingoptions•Rapidscentdispersionattractsfishfromgreaterrange

Saltwater Gulp!® Is The Most Effective Bait In The World When It Comes To Catching Multiple Inshore Species. Whether You Are After Red Fish Or Trout In The Gulf, Hammering Stripers, Flounder Or Weak Fish In The Atlantic, Tarpon Or Snook In Florida Or Catching Halibut, Sand Bass, Calico Bass Or Rock Fish On The West Coast, Saltwater Gulp! ® Has The Shape, Color And Size To Meet Any Angler’s Needs. Saltwater Gulp! Is The Next Generation In Inshore Soft Bait!

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GULP! vs.CUTSQUIDCATCHRATE

SALTWATER GULP!® OUTPERFORMS NATURAL BAITgulp! saltwater beats cut squid in head to head field tests

After 148 formulations, 4500 fish and more than 50 field test days, Berkley® scientists beat nature with biodegradable, water-based Saltwater Gulp!

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Cut Squid Gulp! Formula - Saltwater

Colorsavailable:CamoKillfishNewPenny

NuclearChickenPearlWhiteRootbeerGold

SardineWatermelonRedGlitter

2011 B E R K L E Y G U L P ® S A LT W A T E R B A I T S

GULP! 4” Ripple Mullet

•Provenpaddletailswimmingaction•Uniqueribbedshapecreatesmoresurfaceareaforbetterscent• Greatforcastingandretrievinginstainedwater

Colorsavailable:

NewPennyFleckPearlWhitePink

ChartreusePepperGlow/ChartreuseMorningGlory/Chartreuse

RootbeerGold/ChartreuseWatermelonRedGlitter

S A LT WAT E R

new for

‘11

Berkley’s team of scientists and engineers worked for over three years to bring this bait to market. This bait not only features the hot new ribbed body design, but is also the first Gulp! firetail ever introduced. Not to mention, it features Gulp! extreme scent dispersion with lifelike taste and texture.

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This bait not only features the hot new ribbed body design, but is also the

first Gulp! firetail ever introduced. It features Gulp! extreme scent dispersion with lifelike taste and texture.

Fish The Revolution

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It looks alive and it feels alive. But most importantly, to the fish – it tastes alive! Berkley Gulp! Alive! is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, easy-to carry buckets that stack easily in boat storage bins, the bait actually floats in Gulp! juice, making the bait 20 percent more potent. Plus, they maintain their original shape and feel to deliver the ultimate action. Instead of throwing old baits away, simply drop it back into the bucket and allow the Gulp! juice to recharge the bait for later use. Long lasting and durable, these baits are eliminating the need for catching or buying expensive bait.

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GULP! ALIVE! 4” Crawler •Rigandfishasanylivenightcrawler•Biodegradablewith400x’smorescentdispersion•“Recharge”baitbyplacingbackintopowerfulGulp!Alive!®attractant•Perfectforjigordropshot

Colorsavailable:Chartreuse PumpkinseedNatural

new for

‘11

GULP! ALIVE! 4” Mud Minnow Croaker •Mimicspopularcoastallivebaitfish•“Recharge”baitbyplacingbackintopowerfulGulp!Alive!

®attractant

•Biodegradablewith400x’smorescentdispersion

Colorsavailable:NewPenny NuclearChicken PearlWhite

new for

‘11

WITH GULP! ALIVE!®

Colorsavailable:

GobyMagic/ChartreuseNewPennyFleck

ChartreusePepperGlow/Chartreuse

PearlWhitePurpleBlueFleck/Chartreuse

F R E S H WAT E R / S A LT WAT E R

2011 B E R K L E Y G U L P A L I V E ! ® A L L W A T E R B A I T S

GULP! ALIVE! 4” Ripple Mullet

•Provenpaddletailswimmingaction• Uniqueribbedshapecreatesmoresurfaceareaforbetterscent• Greatforcastingandretrievinginstainedwater• “Recharge”baitbyplacingusedbaitbackinpowerfulGulp!Alive!attractant

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“All the tournament guys use it, but the

people who’ll really love it are the weekend

warriors. Instead of going and buying a pint

of (live) shrimp and struggling with trying

to keep them alive, you can get a bucket of

Gulp! Alive! and get the same results.”

2011 B E R K L E Y G U L P A L I V E ! ® P A N F I S H B A I T S

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Panfish, such as crappie, bluegill, bream, and perch are sought after more than any other freshwater species. Natural or live bait is most often used to catch these plentiful species, but availability, life span and durability can be limiting. Gulp! Alive! Micro Bait offers the best alternative to live bait ever produced. Soaked in our powerful attractant, these bait shapes are realistic and longlasting.

GULP! ALIVE! 1” Leech

GULP! ALIVE! 1” Cricket

GULP! ALIVE! Spray Attractants

•Lifelikedetailimitatesnaturalprey•Moredurableandeasiertocareforthanlive•“Recharge”baitbyplacingbackintopowerfulGulp!Alive!®attractant•Biodegradablewith400x’smorescentdispersion

•Lifelikedetailimitatesnaturalprey•Moredurableandeasiertocareforthanlive•“Recharge”baitbyplacingbackintopowerfulGulp!Alive!®attractant•Biodegradablewith400x’smorescentdispersion

•MakesanybaittasteandsmellALIVE!•Enhanceseffectivenessofhardbait,softbait,spinnersorlivebait•Outperformsoil-basedattractants

Colorsavailable:Black,BlackOlive

AvailableIn:EggRoe,LiverandSardine

Colorsavailable:Breen

Chartreuse,Natural

Chartreuse

PearlWhite,Pink

CricketBrown GreenPumpkin

EASY USE TRIGGER:Spray or Stream

new for

‘11

new for

‘11

new for

‘11

2011 B E R K L E Y G U L P ® P A N F I S H B A I T S

Now in a New Smaller Size

Berkley Freshwater Gulp! is the next generation in soft bait. It’s biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more fish - triggering fish to feed. But what anglers really love about Berkley Freshwater Gulp! is it outfishes live bait in head-to-head field tests.

Colorsavailable:Breen,Chartruse,CricketBrownGreenPumpkin

Colorsavailable:Black,BlackOlive,ChartreuseNatural,PearlWhite,Pink

Colorsavailable:Black,Chartreuse,FluorescentOrangeFluorescentRed,LumaGlow,Natural,Pink

Colorsavailable:BlackShad,ChartreuseShad,EmeraldShiner,LumaGlow,Pumpkinseed,Smelt,WatermelonPearl

GULP! 1” Cricket

GULP! 1” Minnow

GULP! 1”Leech

GULP! 1” Fish Fry

new for

‘11

new for

‘11

new for

‘11

new for

‘11

Now in a New Pegboardable, Recloseable Zipper BagStores Easily in Pocket or Tackle BoxCarry Multiple Shapes and Colors for Any Condition or Fish Preference

2011 B E R K L E Y G U L P A L I V E ! ® , B E R K L E Y G U L P ! ® , B E R K L E Y P O W E R B A I T ® T R O U T B A I T S

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Trout Bait From the Leading Brands in the Market

The new Berkley Trout Bait line-up is the perfect floating bait for trout and steelhead. The cluster shape, size and time release scent dispersion make it attractive to trout and a must for the serious angler. While its soft feel and texture promote high hookup rate, this bait can be quickly and easily rigged on a hook, without mess. Whether your’re still-fishing for trout or side-drifting for steelhead this bait was made for you.

GULP! ALIVE! Floating Corn

GULP! ALIVE! Floating Salmon Eggs

GULP! Trout Dough-Natural Garlic and Salmon Egg Scent

PowerBait Trout Dough-Natural Garlic and Salmon Scent Glitter

PowerBait Trout Dough- Biodegradable

•Resemblesrealcorn•Keepsbaitoffbottomandinthestrikezone•Biodegradablewith400x’smorescentdispersion

•Imitatesrealsalmoneggs•Keepsbaitoffbottomandinthestrikezone•Biodegradablewith400x’smorescentdispersion

• SmellsandtasteslikeGarlicandSalmonEgg• FortifiedwithBerkleyGulp!®flavorbits• 55%greatercatchratethantheleadingcompetitor

• SmellsandtasteslikeGarlicandSalmonEgg• Crystalinaglitterreflectslightandincreasesvisibility

Colorsavailable:FluorescentRedFluorescentWhiteFluorescentYellow

Colorsavailable:FluorescentOrangeFluorescentWhiteFluorescentYellow

Colorsavailable:ChunkyChatreuseChunkyCheeseRainbowCandy

Colorsavailable:GarlicScent-ChartreuseRainbowYellowSalmonEggScent-RainbowSalmonEggRedSalmonPeach

NEWcolorsavailable:GreenPumpkinHatcheryPellet

®

new for

‘11

new for

‘11

new for

‘11

new for

‘11

For optimal presentation all baits will float a #10 orsmaller egg hook

For optimal presentation all baits will float a #10 orsmaller egg hook

For optimal presentation all doughs will float a #14 or smaller treble hook

For optimal presentation all doughs will float a #14 or smaller treble hook

2011 B E R K L E Y ® F L I C K E R S H A D ™ H A R D B A I T S

Pro-Designed Berkley Flicker Shad

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a “Flicker” that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling.

Berkley Flicker Shad •Prodesigned,Individuallytanktested•Weighttransferforbullet-likecast•Mustad®UltraPointHooks

Colorsavailable:

TM

Yaw Sway Roll Surge Pitch Heave

BlackGold

BlueTiger

Firetiger

RainbowSpectrum

BlackGoldSunset

ChartreusePearl

PearlWhite

RedTiger

BlackSilver

ChromeClown

PurpleTiger

Shad

The Berkley team designed the Flicker Shad to have the perfect action all season long

Each lure is tank tested to ensure the proper action right out of the package

new for

‘11

Unique Flicker Shad Action

2011 B E R K L E Y P O W E R B A I T ® B A S S B A I T S

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Natural Feel and Action

The goal of all Berkley products is to provide anglers with the best opportunity to CATCH MORE FISH! We work with the world’s top fishing professionals to design and field test our products to make sure they are LIVE FISH TESTED AND APPROVED.Using a scientific patented process, each bait is formulated with the most advanced scent and flavor on the market.We have proven Fish Bite and Won’t Let Go!® In fact, Fish hold on to PowerBait up to 18 times longer than ordinary plastic bait.

POWERBAIT 7” HeavyWeight Thump Worm

POWERBAIT 2”, 3”, 4” Minnow

•PaddleTaildesignedformaximumthump•HeavyWeightmaterialforweightlessrigging•Changethumpworminto“buzz”wormbycuttingtailwhereindicated•“Wheretocut”indentationintailforbuzzingaction*

•Preferred,proven,andpopularshape•Greatforjigtrailers,spinnerrigs,drop-shots,andotherbottombouncingrigs•Splittaildesignprovidessubtle,finessepresentation•Allsizesareidealforbass,walleye,andtrout•2”isalsoidealforcrappieandpanfish

Colorsavailable:Black,Black/BlueFleck,Black/RedFleck GreenPumpkin,GreenPumpkinParty,PearlSilver Watermelon,WatermelonBigRed

new for

‘11

Regular Scented Unscented

Feel More Bites! • Set More Hooks Average Retention Time:

FISH HOLD ON 18x LONGER!

Rainbow

PearlWhite

EmeraldShiner

ChartreuseShadBlackShad Smelt

new for

‘11

*Cuthere

2011 B E R K L E Y P O W E R B A I T ®

POWERBAIT 3” Crazy Legs Chigger Craw

POWERBAIT 6” Crazy Legs Lizard

•New3”sizeisidealforsmallerjigsandfinerwirehooksforfinessepresentations•Highactionpincherscreatemorestrikes•Crazylegscreateadditionalactiononfallorretrievethatenticewaryorcuriousfish•Crazylegsswimwithfastorslowmovementandevenflutterduringapauseintheretrieve

Colorsavailable:Black,Black/BlueFleck,GreenPumpkin,PumpkinChart,Pumpkinseed,WatermelonBigRed

Watermelon,WatermelonBigRed

BlackBlueFleck

GreenPumpkinBlueFleck

BlackRedFleck

GreenPumpkinParty

Breen

PumpkinGreenFleck

CinnamonPurpleFleck

Watermelon

GreenPumpkin

WatermelonCandy

•Tencrazylegsaddactionevenontheslowestretrieve•GreatforTexasorCarolinarigging,orasatrailerforskirtedjigsandspinnerbaits

B A S S B A I T S

new for

‘11

new for

‘11

2011 B E R K L E Y P O W E R B A I T ® B A S S B A I T S

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POWERBAIT 4” Chigger Toad

•BuzzinglegsdesignedbyPro’sformaximumtopwaterdisturbance•Canbefishedinbothopenwaterandinemergentvegetation

Colorsavailable:BamaBugBlackBlack/BlueFleckBlackGrapeGreenFleck/Chartreus

BlackRedFleckBlackRedFleck/ChartreuseBlack/BlueGreenPumpkin

GreenPumpkinRedPearlGreenPumpkin/ChartreuseGhostPepper

WatermelonBigRedWatermelonCandyWhite

new for

‘11

2011 B E R K L E Y P O W E R B A I T ® B A S S B A I T S

POWERBAIT 4”, 5” Split Belly

POWERBAIT 5” Flatback Shad

•SplitBellycollapsestoallowforwiderhookgapforinstanthookset•Swimactionandsofttexturemimiclivebaitfish•Lifeliketexture,3Deyes,andcolorpatterns•Designedtoperformaswellastruehollowstyleswimbaits

Colorsavailable:AnchovyGizzardShad

Colorsavailable:BluebackHerringFiretigerGizzardShad

HitchPearlBlueback

HitchPearlWhitePurpleTiger

PearlWhitePurpleTiger

TennesseShadTrout

RainbowSenorita

•Handpouredmulti-colorlaminatescreatelifelikelookandvibratingactionattractsfish•Idealfortargetinglargerfreshwaterfishlikebigwalleyeandpike•Shadstylebodyandtailpreferredbytoppros

new for

‘11

new for

‘11

3/01/0135712

6”

2011 B E R K L E Y ® T E R M I N A L T A C K L E

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Berkley McMahon® Swivels

Berkley Cross-Lok® Snaps

Berkley Easy Clip Snap/Swivels

Berkley Ball Bearing Cross-Lok® Snap/Swivels

Berkley Cross-Lok® Snap/Swivels

•Exceptionallystrong,brassplatedswivels•Finishedinbothbrightandblack•Designedforsmoothbaitandlureaction

•Patentedwire-over-wirelockmakesthesesnapsextrastrong•Stainlesssteel•Matteblackfinish

•Extrastrongcorrosionresistantstainlesssteelconstruction•FeaturesBerkleyMcMahonswivelsforsmoothbaitandlureaction•Subduedblackfinish

•Wire-over-wirelockingsnap/ballbearingswivel•Matteblackfinish

•UniqueextrastrongCross-LoksnapwithMcMahonswivel•Matteblackfinish

Berkley® Ball Bearing Swivels

•Smoothrotatingbearingswivels•Ultimateforreducinglinetwist•Finishedinblack

2/0 1/0 1 3 5 7 10

2.5”65432

2.5”

2/0 1/0 1 3 5 7 10

2345 6

Sizes:

Sizes:

Sizes:

9631

2.5”

1 3 6 9

Sizes:

Sizes:

5 7 10 12

3”

2.25”

5 7 10 12

TERMINAL TACKLE

Sizes:

65432

4.75”

2 34 56

12 7 5 3 1 1/0 3/0

2011 B E R K L E Y ® T E R M I N A L T A C K L E

Berkley Leader Making Kits

•Provideseverythingyouneedtocustommakestrong,dependableandinexpensiveleaders•Kitincludesheavy-duty,non-corrosiveCrimperandwireleaderconnectorsleeves•PerfectforusewithBerkleySteelon®nyloncoatedstainlesssteelwire,uncoatedwireorBerkleymonofilamentline

•SmoothrotatingballswivelandsuperstrongCross-Loksnaponhandwoundleader

•Berkleyplatedcoppersleeve•Easywaytocreateyourownwireleaders

•Nyloncoatingprovidesextraprotectiontoreducewirefray•Seven-strandconstructionimprovesflexibilityandreduceskinking•Availableinbrightandblack•30’Spools

•NyloncoatedSevenstrand®wire•Kinkresistantwithaddedflexibility•Overalldiametersmallerthanmonofilamentofequaltest•AvailableinCamouflageBronze

•StandardwirefromwhichallotherSevenstrandwireproductsaremade•AvailableinCamouflageBronze

•Stainlesssteelconstruction,corrosion-resistantfortoughsalwaterconditions

•Extremelysmalldiameter,highlyflexible,andkinkresistant•Composedof49strandsofstainlesssteelwire•Superstrongforbiggamefishing•AvailableinCamouflageBronze

•A1thruA5arecutfrombrasstubingwithawallthicknesssufficienttoholdfivetimestheirtest•A6thruA12aremachinedfromsolidbrassstockforsuperstrengthanddependabilityonourlargerwire•Darkbrasscolor

•SmoothrotatingballswivelandsuperstrongCross-Loksnaponhandwoundleader

•Merchandisewireleaderstostimulateimplusesales1 3 6 9

5 7 10 12

Berkley Ball Bearing Steel-Lok Wire Wound Leaders

Berkley Connector Sleeves

Berkley Steelon® Nylon Coated Wire

Berkley 7Strand Sevalon® (Nylon Coated Wire)

Berkley 7Strand Uncoated Wire

Berkley 7Strand® Crimping And Swaging Tools

Berkley 7Strand Duratest™ (49 Strand Cable)

Berkley 7Strand Standard Sleeves

Berkley Wire-Wound Steelon Leaders

Berkley Wire-Wound Steelon Leader Displays

2011

www.berkley-fishing.com

Pure Fishing ,asubsidiaryofJarden Corporation (NYSE:JAH)