bergson-michelson & johnson - predictive search: getting the most out of popular search engines

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Question source: John Pappas (Google+) " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182 While you wait, try a search... (A real case from the reference desk) "I am looking for the name of a contemporary illustrator that does Edwardian-style fantasy portraits." The librarian adds: "The artwork tends to be strange but not particularly macabre, and usually in sepia or black and white."

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Question source: John Pappas (Google+) " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182

While you wait, try a search...(A real case from the reference desk)

"I am looking for the name of a contemporary illustrator that does Edwardian-style fantasy portraits."

The librarian adds:"The artwork tends to be strange but not particularly macabre, and usually in sepia or black and white."

“Looking for a needle” by Frits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/3981259048/

Predictive Search Getting the Most out of Popular Search Engines

Kimberly Johnson ([email protected])

bit.ly/lilac-group-notes

Use the computer in front of you!

“Two; sewing” by Rcabanilla: http://www.flickr.com/photos/47662183@N04/4374901768/

Today we will investigate:

•Looking for commonalities

•Understanding how search works

•Introducing predictive search

•Using predictive search to learn advanced search skills

Whenever I show text inside square brackets, that is a query:

[fuse plastic bags]

To make that query, you'd type those words into the search engine:

First things first: Recognizing queries

Question source: John Pappas (Google+) Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

A case from the reference desk:

"I am looking for the name of a contemporary illustrator that does Edwardian-style fantasy portraits."

The librarian adds:"The artwork tends to be strange but not particularly macabre, and usually in sepia or black and white."

" Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182

Travis Louie

Google Images: [edwardian-style fantasy portrait]

Use color filters Brown, orange, or green for sepia Black and white

Source: +John Pappas

What's that Churchill book--you know, the purple one with the gold crest-thing on the cover?

Looking for commonalities

Consider common factors that would appear in any acceptable source.

Common factors can be words, but they can also be color, layout, or media.

"daydreamer-1 illustration" by Fits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/5726773583/

What was the weather like on the day and in the place you were born?

“Sweet Home Under White Clouds” by Jose Moraes: http://www.fotopedia.com/items/flickr-3131005845

Google News Archive

" Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182

How search worksUnderstanding what happens with your query

What happens when you search

Search engines compare the terms you type in to the words on pages they have previously indexed.

How search works: www.youtube.com/watch?v=BNHR6IQJGZs

What matters in my query?*

* Varies by search tool

The words you choose impact ranking

Predictive searchVisualizing the perfect result

Work your literacies

Who were the main actors in Desk Set?

Based on what you know, how would you imagine this answer appears online?

1. __________________________

2. __________________________

3. __________________________

"The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994

1.When I run this search, what do I expect to appear?

2.When I find this answer, what do I expect it to look like?

3.When I click this link, what do I expect I will see?

Predictive search

"The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994

• Consider what you anticipate the results will look like.

• Glance over the first screen of results.

• Do they match?

1. When I run this search, what do I expect to appear?

"The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994

Search for your answer, not your question.

2. When I find this answer, what do I expect it to look like?

" Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182

"A friend told me that there once was a men's basketball team made up of Chinese-Americans that played for money in the United States, before the 1950’s.

"What was the name of that team?"

A case from the reference desk:

" Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182

Hong Wah Kues

[chinese-american professional basketball team]

The Hong Wah Kues (traditional Chinese: 宏華僑 or 弘華僑) were a San Franciscso-based all male team that participated in barnstorming circuits during the late 1930s. They were also the first Chinese professional team. They started in 1939 with six players…

I want to know the name of that song fans sing at Stanford basketball games so I can download it to my MP3 player.

Language needs to reflect your source

Understand the right source:think like the author

"The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994

Use information on the search results page to save time.

3. When I click this link, what do I expect I will see?

Advanced predictive searchVisualization + operators

VISUALIZE

"daydreamer-1 illustration" by Fits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/5726773583/

Search for your answer,not your question

Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

A case from the reference desk:

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

What will my perfect answer look like?

1. WHO cares about what I care about? Who do I trust to give me the information I need?

2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common?

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

5. HOW will I know when I found what I want?

Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

A case from the reference desk:

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO cares about what I care about? Who do I trust to give me the information I need?

2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common?

3. WHERE would my trusted source publish this information?

4. WHY would someone use one format or another to communicate this information?

5. HOW will I know when I found what I want?

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO cares about what I care about? Who do I trust to give me the information I need?

2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common?

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

1. HOW will this information be presented?

[ ]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common?

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

1. HOW will this information be presented?

[ ]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common?

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

1. HOW will this information be presented?

[ ]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

1. HOW will this information be presented?

[taxes on royalties]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE would my trusted source publish this information?

4. WHEN was this source created?

1. HOW will this information be presented?

[taxes on royalties]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: At a website ending in .go.ke

1. WHEN was this source created?

1. HOW will I know when I found what I want?

[taxes on royalties]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN was this source created?

1. HOW will I know when I found what I want?

[taxes on royalties site:go.ke]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN was this source created?

1. HOW will this information be presented?

[taxes on royalties site:go.ke]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: between 2000 and 2011

1. HOW will this information be presented?

[taxes on royalties site:go.ke]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: [2000..2011]

1. HOW will this information be presented?

[taxes on royalties site:go.ke 2000..2011]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: [2000..2011]

2. HOW will this information be presented?

[taxes on royalties site:go.ke 2000..2011]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: [2000..2011]

2. HOW: in a database, maybe a spreadsheet

[taxes on royalties site:go.ke 2000..2011]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: [2000..2011]

2. HOW: [filetype:xls]

[taxes on royalties site:go.ke 2000..2011 filetype:xls]

"I need to know how much money the Kenyan government has collected from taxes on royalties in recent years."

1. WHO: The Kenyan government

2. WHAT: [taxes on royalties]

3. WHERE: [site:go.ke]

1. WHEN: [2000..2011]

2. HOW: [filetype:xls]

[taxes on royalties site:go.ke 2000..2011 filetype:xls]

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

Look in the KenyanStatistical Abstracts for 2010

•[taxes on royalties site:go.ke 2000..2011 filetype:xls]

Associated search terms

A few months back, your patron heard about Biden's visit to Mongolia, which is growing in importance due to its coal reserves.

She is curious to know more about what types of forecasts exist about what is going on with Mongolia's coal industry.

What might her search look like?

Visualize this[Forecast] is a hard search term, since it has so many synonyms. Look for the words logically surrounding it.

Big ideas

• Work your literacies: use what you know.

• Search for your answer, not your question.

• Practice thinking broadly about your real need.

• Combine technology tools with creative and critical thinking.

Any questions?

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

"Legendarily decorated by Merlin with pieces from the 'Giant's Ring,' is there moss on all sides of these stones?"

A case from the reference desk:

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

Yes

•[merlin giant's ring]

•[stonehenge]

•Google Maps

•Street view

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

What does the Navy website have to say about the Ghost Blimp incident?

A case from the reference desk:

Do they talk about it anywhere on the site?

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

Yes

•[ghost blimp]

•[l-8 site:navy.mil]

•[l-8 site:navy.mil august 16 1942]

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

Failing to ID a quote like: "'Mkgnao' said the cat, who had beenreading Ulysses."

A case from the reference desk:

I want to say it's Robert Benchley or Raymond Queneau.

Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182

"I Am Not Now, Nor Have I Ever Been, a Matrix of Lean Meat"

• [mkgnao cat reading ulysses]

• [mkgnao OR mrkgnao OR mrkrgnao cat reading ulysses]

• [mkgnao OR mrkgnao OR mrkrgnao cat reading ulysses -intitle:ulysses]

• [mkgnao OR mrkgnao OR mrkrgnao cat reading ulysses -intitle:ulysses -bloom]

This lesson was developed by:

Tasha Bergson-Michelson and Kimberly Johnson

This lesson is licensed under a Creative Commons Attribution-Share-Alike license. You can change it, transmit it, and show it to other people. Just always give credit to Google.com ("Attribution"), and make sure that any works you make based on these lessons are also under the same Creative Commons Attribution-Share-Alike license ("Share-Alike").

http://creativecommons.org/licenses/by-sa/3.0/legalcode.