benq traning report22

8/8/2019 benq traning report22

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TO STUDY THE PROMOTIONALSTRATEGY ADOPTED IN BENQ LCD

TELEVISION

SUMMER TRAINING PROJECT REPORTSUBMITTED TOWARDS PARTIAL

FULFILLMENT

OFBACHELOR OF BUSINESSADMINISTRATION

(Affiliated To Garhwal University, Srinagar)

Submitted By Submitted ToAnoop Aswal Dr.D.S.ChoubayBBA 5th Semester Asst. Professor


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OMKARANANDA INSTITUTE OF MANAGEMENT AND

TECHNOLOGY, RISHIKESH

2006-2009


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ACKNOWLEDGEMENT

The completion of this project is the accumulation of the concerned

and co-ordinated efforts of various persons, and project will be

incomplete without giving due credit to them.

I am indebted and grateful to Mr. Dinesh Gupta, whos inspirationand supervision encouraged me to complete this project. I am also

grateful to Mr. Upadhyay, Mr. D.S.Rana (Hr Manager), and Mr.

Satish (Sales Manager), for there wholehearted cooperation and

they provided me guidance at each and every step.

Anoop Aswal


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PREFACE

Summer training program is an integrated part of BBA programme.The emphasis in the programme is providing the studying an

insight into Indian business scenario.

The summer training programme is designated to provide a

participation of B.B.A programme as on job experience. This has

given them a chance to use and apply the academic knowledge

and gain insight into corporate culture. This helps in developing

designs making abilities and emphasis on active participation by

the student. I undertook my training in BenQ INDIAN PVT. LTD.

During the training I worked on buying behaviour of customers for

BenQs L.C.D television

During training I gained valuable experience and knowledge during

the survey. The summer training report consists of my findings

after completions of collected data and than analyzed conclusions

were drawn and finally suggestions were put forwarded.

Anoop Aswal


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CONTENTS

Objective of the Study

RESEARCH METHODOLOGYRESEARCH DESIGN

RESEARCH METHOD

SAMPLE DESIGN

DATA COLLECTION TECHNIQUES

MARKETING RESEARCH

COMPANY PROFILE

PRODUCT PROFILE

INTRODUCTION OF THE STUDY

TITLE

OBJECTIVES

SCOPE

ANALYSIS AND FINDINGS

BUYING INTENSION

BUYING PREFERENCE

BRAND AWARENESS

CUSTOMER PREFRENCE

LIMITATIONS

SUGGESTIONS AND RECOMMENDATIONS

CONCLUSIONS

BIBLIOGRAPHY


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OBJECTIVES

To study customer awareness of benq,s Lcd tv.

It involves studying their perception and need pattern arising out of

it. For studying the customer awareness the questionnaire

prepared was to get in depth view of the entire horizon of the

customers seeking valuable information both from possessors &

non possessors of a washing machine.

RESEARCH DESIGN

When the methodology has been selected the next step is to

develop research design. A research design is defined, as the

specification of and procedures for acquiring the information

needed. It is a plan for doing the study and collecting the data.

The important features of research design are:

It is a plan that specifies resources and types of information

relevant problem.

It is the strategy specifying which approach will be used for

gathering and analysing the data.

It also includes the time and cost budgets since most stuydies

are done under these two constraints.


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Flexiblity and appropriateness are two other important

characterstics.

The research design used for the research was both exploratory

and descriptive in nature diagnostic research design was also

used.

EXPLORATORY RESEARCH:

The purpose of such studies is that of formulating a problem for

more precise investigation the major emphasis is on the discovery

of and insights. In build flexibility is necessary for such research.

Generally following three methods are there:

Survey of concerning literature.

Experience of surgery.

Analysis of insight stimulating egs.

Descriptive research:

Descriptive research are concerned with describing the

characteristics of particular individual or of a group as the analysis

of question number 9 & 11 shows.


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Diagnostic research:

Diagnostic research studies determined the frequency with whichsomething occurs or its association is something else. Our

research design is exploratory because it is a flexible design, which

provides opportunity for considering different aspects of the

problem. We have used non-probability sampling design. While like

a descriptive or diagnostic design our research design is also rigid

as it makes enough provision for protection against bias and

maximizes reliability. We have used a pre-planned design for

analysis-structured instrument for collection of data is also

included. Even advanced decision about operational procedures

has been taken.

RESEARCH METHOD

Research planner selects the research methodology of different

categories:

Experimental research.

Non-experimental research.


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The major difference between these are in the control of the

extraneous variables and manipulation of at least one variable bythe intervention of the investigator in the experimental research. In

non experimental research there is no intervention beyond that

needed for purpose of measurement.

SAMPLE DESIGN

A marketing research project involve examing the entire population

that is one relevant to the problem. In designing the sample

methods the researcher must specify three things:

Where the samples have to be selected.

The process of selection.

The size of the sample.

The sample design must be consistent with the relevant population,

which is usually specified in the problem formulation stage of the

research process.our sample is 20 retailers and the process of

selected is survey and the samples are selected from delhi and


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ghaziabad. The data obtained from the sample to be used in

making infrences about the larger population.

DATA COLLECTION

When all these steps have been performed data collection can

begin. Data collection whether by the communication or

observation require the use of pupil, which then raises the question

regarding these pupil because data collection can be costly, firms

often utilise outside limited service research supplier. This is

particularly prudent when the extent of in house research activity

does not werent the cost of having permanent data collection

personnel. Also there are times when the design of the project

requires specialized data collection and this can best be obtained

from an outside supplier.

PRIMARY DATA

Primary data has been taken from the retailers by survey

techniques after providing them questionnaire this methodology is


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very helpful in obtaining suggestions and decision making by the

organization. it has some faults because the respondents who

gives the answer of the question do not have sufficient time and

gives them the answers very quickly without thinking. therefore this

methodology the defective although it may be useful and helpful in

decision making.

SECONDARY DATA

We have selected secondary data from the companies

internal records, projects and reports. We are very thankful to Mr.

D.S RanaS who provided in the reports and internal knowledge of

the companies project. We have used the internal report and

project for data collection. Secondary data means data which has

been taken from the organizationals internal records.


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MARKETING RESEARCH

Research connotes a systematic and objective investigation of a

subject or problem in order to find the relevant information.

Marketing research is the systematic and objective search for and

analysis of information relevant to the identification and solution of

any problem in the field of marketing.

Objectivity in research is all important sometime it means the

application of the scientific method of marketing. The heart of

scientific method is the objective gathering of information.

SURVEY FOR STUDY CUSTOMER AWARENESSOF BenQ

For studying the customer awareness the questionnaire prepared

tried to get in depth view of the entire horizon of the customer

seeking valuable information both from possessor & Non

possessors washing machines.

Simple size : 100

Zones : Delhi


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Company Profile

Company Founded April 21, 1984 (separated from manufacturingbusiness since Sept. 1, 2007)Brand LaunchedDecember 5, 2001Paid-In Capital USD109 MillionRevenue 2007: USD 1.83 Billion (*1)Chairman K.Y. LeePresident & CEO Conway LeeManagement Team K.Y. Lee, Jerry Wang, Conway Lee, Peter Chen,

Adrian Chang, Michael Tseng, Peter Tan, Ben Chu, Hank HorngCorporate VisionBringing Enjoyment and Quality to Life

Product FocusNetworked Digital Lifestyle Devices

Mobile Communications Products:1. Mobile phone: GSM/GPRS mobile phones, Smart Phones, PDAphones, 3.5G mobile phones

Consumer Electronics:1. Digital projector: Digital Projector (data & video)2. LCD TV: 20, 26, 31.5, 32, 37, 42, 46, 65 LCD TV3. Digital camera: 2 ~10 Mega pixels digital cameras

Computing Products:1. LCD monitor: 15, 17, 19, 19W, 20, 20W, 22W, 24W2. Joybook wide screen series laptop PC: 13.3, 14.1, 15.43. Optical storage product: CD-ROM, CD-RW, DVD-ROM, DVD+RW,Combi, Blu-Ray RW4. Human interface device: mouse, keyboard5. Computing peripherals: digital media

Sales Offices5 Regional OperationsEurope (Regional HQ: Eindhoven, The Netherlands)


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Austria (Vienna), France (Suresnes), Germany(Hamburg), Italy (Milan),Russia (Moscow), Spain (Barcelona), Sweden(Tby), Switzerland(Dietikon), The Netherlands (Hoofddorp), UK (Hemel Hempstead)

North America (Regional HQ: Irvine, California, U.S.A.)Canada (Irvine), USA (Irvine)

Latin America (Regional HQ: Miami, Florida, U.S.A.)Brazil (So Paulo), Mexico (Mexico City)

China (Regional HQ: Suzhou, China)China (Beijing, Chengdu, Fuzhou, Guangzhou, Hangzhou, Hong Kong,Jinan, Shanghai, Shenyang, Shenzhen, Suzhou, Tianjin, Wuhan, Xian,Zhengzhou)

AMEA (Asia Pacific, Middle East, Africa) (Regional HQ: Taipei,

Taiwan)(*2)Australia (Homebush Bay), India (New Delhi), Japan (Tokyo), Korea(Seoul), Malaysia(Selangor), Singapore, Taiwan (Taipei), Thailand(Bangkok), Turkey (Istanbul), UAE(Dubai)Patents 390 global patents, 694 patents pending (2008/7)

No. of Employees 2,000+ employees from 45 nationalities (2008/7)Market Share

Products Market Shares (%) in 2007LCD Monitor 3.4%

Projector 6.67 %(#4 worldwide;#3 in EU and #2 in APAC)BenQ Group AU Optronics Corporation, BenQ Corporation, BenQGuru Software Co., BenQ Hospital, Cando Corporation, DarfonElectronics Corporation, Darwin Precisions, Ltd, Daxon Technology Inc.,

Daxin Materials Corp., Qisda Corporation, Raydium SemiconductorCorporation, Wellypower Co., Ltd.

Recognition IDEA 2008 Bronze Award (July 2008) 6 red dot Design Award 2008 (March 2008) 4 iFDesign Awards 2008 (March 2008) 5 Good Design Awards 2007 (Oct. 2007) 7 iF China Design Award 2007 (August 2007)


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Recognized as Interbrands Top 10 Global Taiwan Brands for theconsecutive 4th year (July 2007) SP831 projector wins Koreas "2007 GD Award" (May 2007) 6 Red Dot Design Award 2007(March 2007) 8 iF Design Awards 2007, including 1 much-coveted Gold Award(March 2007) 7350CT scanner wins the "Design for Asia" award's "DFA BestDesign from Greater China" (Nov. 2006) Voted by a panel of judges, consumers and channel distributors as"Top 10 Brands From China" (Nov. 2006) Asian Wall Street Journal's 2006 Asia 200 Report: Ranking 14thoverall and No. 1 in terms of "innovativeness in responding to consumer

demands" (Oct. 2006) 9 Good Design Awards 2005 (Oct. 2006) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 5th;recognized as the Rising Star brand for the greatest compound growthrate (2003~2005) (Sept. 2006) 24 iF China Design Award 2006 (Sept. 2006) BenQ has become EU's #1 and world's #2 projector brand inQ2/2006 with 8.1% global market share (source: DTC) (July, 2006)

PE7700 projector wins Korea's "2006 GD Award" (May 2006) 11 Red Dot Design Award 2006 (March 2006) 17 iF Design Awards and 1 much-coveted Gold Award 2006 (March2006) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 4th(Oct. 2005) 11 Good Design Awards 2005 (Oct. 2005) Business Week magazine Why Taiwan Matters cover (May 2005)

21 iF China Design Award 2005 (May 2005) 6 Red Dot Design Award 2005 (March 2005) 10 iF Design Award 2005 (Dec. 2004) 4 CES Innovations 2005 Design and Engineering Award (Nov.2004) 9 Good Design Award 2004 (Oct. 2004) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 6th(Oct. 2004)

IDEA 2004 Bronze Award (July 2004)


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Business Week magazine Hot Design cover (July 2004) 15 iF Design Award China 2004 (Apr. 2004) Economist The World in 2004- Recognizes BenQ for strategic

branding efforts (Jan. 2004) Far Eastern Economic Review Taiwan Top 10 Corporations andWins top spot for Innovation in response to customer needs (Dec. 2003) 7 iF Design Award 2004 (Dec. 2003) 2003 Taiwan Outstanding Design Award (Nov. 2003) 14th Taiwan National Quality Award (Oct. 2003) 11th Taiwan Industrial Technology Advancement DistinguishedAward (Sept. 2003 Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 7th

(Sept. 2003) 6 iF Design Award China 2003 (Sept. 2003) Common Wealth - 1000 Manufacturing: Ranking 10th (May 2003,Taiwan) Business Weekly Taiwan - 1000 Manufacturing: Ranking 10th (May2003) Forbes Magazine Cover story: The IQ in BenQ (Feb. 2003) Business Week THE IT 100: Top 100 (2002, 2003, 2004)

Far Eastern Economic Review Wins top spot for innovation inresponse to customer needs (Dec. 2002)

COMPANY HISTORY

drives, color laser printers, digital cameras, and scanners Once thecontract manufacturing arm of Taiwan's Acer ComputerCorporation,BenQ Corporation has come into its own as a world-leadingmanufacturer of computer peripherals, digital media equipment, andmobile telephone and other networking and communications devices.BenQ produces LCD and CRT monitors, LCD televisions, digital

projectors, and other display systems; CD-ROM, CD-RW, DVD-ROM,and DVD+RW; and mobile telephones and wireless networking and

communications equipment. Contract manufacturing continues to makeup more than two-thirds of BenQ's revenues. Since splitting off from Acer


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in 2001, however, BenQ has begun a push to establish its own name--which comes from the slogan, "Bringing Enjoyment and Quality toLife"--as a world-leading peripheral products brand. The effort seems to

be paying off. In just four years, the company's sales have more thandoubled, topping $3.75 billion in 2003. BenQ operates manufacturingfacilities in Taiwan, China, Malaysia, and Mexico. The company'soperations also include a network of affiliated companies, including AUOptronics; Daxon Technology; Darfon Electronics; Airoha Technology;Copax Photonics; Darly Venture; and BenQ Guru Software Co. BenQ isled by Kuen-Yao (K.Y.) Lee and is listed on the Taiwan Stock Exchange.Acer remains a major shareholder, with 14 percent of the company'sstock.

Acer Offshoot in the 1980s

Stan Shih and a group of university friends founded Multitech in 1976,becoming one of the pioneers of Taiwan's computer industry. Among thenew company's earliest employees was Kuen-Yao Lee, a graduate fromTaiwan's prestigious National Chiao Tung University who also held anM.B.A. from Lausanne University in Switzerland. Lee quickly became an

important member of the fast-rising Multitech group. In 1984, when thecompany--which adopted the Acer brand name in 1986--formed adedicated contract manufacturing subsidiary, Lee became head of the newsubsidiary, originally known as Continental Systems.

Continental Systems at first began producing components such as powersupplies and monitors for integrated engineering workstations and othercomputer systems, supplying both Multitech and the fast-growing OEM

market. As such the company was part of a strong trend through the1980s, which saw Taiwan become one of the world's most importantcenters for contract computer component manufacturing. After Multitechadopted the Acer trade name in 1986, the subsidiary became known asAcer Continental.

In the late 1980s, Acer Continental began to focus more strongly on thecomputer peripherals market--leaving the development of completedsystems to its parent company. The subsidiary then changed its name to

Acer Peripherals to underscore its commitment to the components market.


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The production of monitors then became one of the company's mainmarkets, and by the early 1990s, Acer Peripherals emerged as asignificant supplier to the global OEM computer market, supplyingcomputer manufacturers such as IBM and others.

The early part of this phase, however, occurred without Lee. After beingpassed over for the CEO position at the Acer parent in 1989, Lee left thecompany to take a position in Lausanne instead. Meanwhile, AcerPeripherals continued to expand in the early 1990s, opening amanufacturing subsidiary in Malaysia, and a series of global sales offices,such as the Acer Peripherals Labs in the United States in 1992. In thisway, Acer Peripherals was able to supply support for Acer's own global

expansion effort, which saw the Taiwan company emerge as one of theworld's top PC makers by mid-decade.

Acer Peripherals turned to mainland China in 1993, establishing amanufacturing facility in Suzhou in order to meet the rapidly risingdemand for computer peripheral products. Among these were the firstCD-ROM drives, which began appearing in the early part of the decade.By 1994, Acer Peripherals had succeeded in producing its first 2X CD-

ROM drive. The development of this new technology, permitting theextension of the computer's multimedia capabilities, became one of the primary drivers behind the mid-decade personal computing boomworldwide.

Diversification in the 1990s

Lee now led Acer Peripherals on an ambitious drive to diversify its rangeof products and deepen its international penetration. One of the company'sfirst moves was to set up Acer Display Technologies in 1996 in order to

produce TFT-LCD panels for the rapidly growing LCD monitor market.Acer Peripherals also took a step toward independence that year, when itlaunched its stock on the Taiwan Stock Exchange.

By 1997, Acer Peripherals had succeeded in developing its first LCD-

based computer monitor. The company also extended its scannertechnologies with the launch of its first sheet-fed scanner that year.


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Meanwhile, Acer Peripherals had spotted the potential of the market formobile telephone handsets, and in 1997 the company debuted its firstGSM 900-compatible cellular phone.

The company backed up its diversification effort with the 1998 opening ofa new production plant in Suzhou, called the Acer Suzhou TechnologyPark. In that year, as well, Acer Peripherals debuted a number ofimportant new products, such as its first CD-RW drive, its first digital

projector, and its first dye-sub photo printer. The following year, thecompany added a new factory in Taoyuan, and a research anddevelopment center in Taipei. The company also expanded throughacquisition, buying Bri-Link Technology Co. in 2000.

Acer's rise as a world-leading computer brand had by then brought thecompany into increasing conflict with the customers of its contractmanufacturing business--most of which were direct competitors on thecomputer market. In response, Acer moved to refocus itself around itscore computer business and transfer its contract manufacturing and

peripherals businesses to independent companies. As such, AcerPeripherals was itself spun off as a separate company, Acer

Communications & Multimedia, in 2000. Acer maintained a share of just14 percent of its former subsidiary, and also remained one of its mostimportant customers.

The new company, led by K.Y. Lee, now grouped many of Acer's formercontract manufacturing specialists, including the Acer DisplayTechnologies (ADT) unit and others. With his new freedom to guide thecompany, Lee set out to turn Acer Communications & Multimedia into aglobal computing giant in its own right. The company took a step in theright direction in 2001 when it engineered the merger of ADT withUnipac Optoelectronics, creating AU Optronics, the world's third largestmaker of TFT-LDC panels.

Global Brand Leader in the 2000s

Lee's ambitions ran still higher, however. In 2002, the company decidedto adopt a new corporate and brand name, BenQ, an acronym suggested

by the company's new slogan: "Bringing Enjoyment and Quality to Life."


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The success of the BenQ brand was swift: the company's sales began tosoar, climbing from $1.7 billion in 2000, to more than $3 billion by theend of 2002--and nearly $4 billion by the end of 2003.

By then BenQ was one of the world's leading computer peripherals brandsin certain segments, such as LCD monitors and optical drives and other

products. The group's production and technology capacity was furtherenhanced by the formation of a joint venture with Dutch appliances giantPhilips to produce digital store products, including CD-ROM, CD-RW,DVD-ROM, and DVD+RW drives, which were then marketed under thePhilips, BenQ, or as OEM products for other brands.

Sales of BenQ's LCD monitors and televisions also took off in the early2000s, and by 2004 the company had emerged as the world's number two-selling LCD monitor brand, trailing only Samsung of South Korea. Thecompany also was quick to spot openings in new trends, such as theemergence of the so-called convergence of computing and homeentertainment systems. In 2002, the company launched its first product tomeet this fast-growing new category, the Joybook 8000 "multimediahub." This product also marked the group's entry into the highly

competitive notebook computing market.

By 2004, BenQ had become Taiwan's top-selling consumer electronicsbrand. BenQ also had become a prominent brand in markets such as Japan(where it was the leading seller of 17-inch monitors), China, and India.The company also was making strong headway in its drive to enter the

North American and European markets. Europe was seen as holdingspecial potential for the company, given the relatively small numbers oflocally based brands there. Under K.Y. Lee's guidance, BenQ promised tofulfill its ambition to become a global brand leader in the new century.

Company Milestones

Behind the BenQ name and our widely known 'Enjoyment Matters'philosophy, exists a fast-paced and far-sighted global organization. Weoffer unrivalled breadth and depth of products and


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integrating technologies across platforms including projectors, laptopPCs, LCD displays, LCD TVs, digital cameras, mobile phones andcomputing peripherals.

We have been singled out as one of the world's top performing ITcompanies, and have featured in BusinessWeek's Infotech100.

Headquartered in Taipei, Taiwan, we own and operate branch offices inkey markets, and employ over 2,000 talented individuals worldwide. Withsales to nearly 100 countries, we are a market leader in projectors andLCD monitors.Year Milestones

October 2007 5 Good Design (G-Mark) Award 2007

August 2007 7 iF China Design Award 2007

July 2007 Recognized as Interbrands Top 10 Global Taiwan Brandsfor the consecutive 4th year

May 2007 SP831 projector wins Koreas "2007 GD Award"

March 2007 6 red dot Design Award 2007

March 2007 8 iF Design Awards 2007, including 1 much-covetedGold Award

November 2006 7350CT scanner wins the "DFA Best Design fromGreater China"

November 2006 BenQ is recognized as "Top 10 Brands From China"

October 2006 BenQ ranks 14th in Asian Wall Street Journal's 2006Asia 200 Report and is awarded No. 1 in terms of "innovativeness inresponding to consumer demands"

October 2006 BenQ wins 9 Good Design (G-Mark) Awards 2005


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September 2006 BenQ discontinues funding for its German mobile phonesubsidiary

September 2006 BenQ ranks 5th in Interbrand's Top 10 Global TaiwanBrands Survey and is recognized as the "Rising Star" brand for its greatestcompound growth rate (2003~2005)

September 2006 BenQ wins 24 iF China Design Award 2006

May 2006 PE7700 projector wins Korea's "2006 GD Award"

March 2006 BenQ wins 13 red dot Design Awards

March 2006 BenQ wins 18 iF Design Awards, including 1 much-coveted Gold Award, and 1 iF Communication Design Award

November 2005 BenQ contributes to the National Palace Museum inTaiwan

November 2005 BenQ wins the 6th annual Industrial Sustainable

Excellence Award for 2005

October 2005 BenQ ranked 29 a brand awareness survey in Europe byForrester Research

October 2005 BenQ acquires Siemens AGs Mobile Devices business

October 2005 BenQ ranked 4th in Interbrand's Top 10 Global Taiwan

Brands Survey

October 2005 BenQ wins 11 Good Design (G-Mark) Awards

July 2005 BenQ holds the 2005 GDM meeting in Suzhou China

June 2005 BenQ announces the acquisition of Siemens AGs MobileDevices business


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May 2005 BenQ wins 21 iF China Awards.

March 2005 BenQ wins 6 red dot Awards.

March 2005 BenQ wins 10 iF Design Awards.

November 2004 BenQ recognized with 4 CES Innovations Awards

October 2004 BenQ wins 9 Good Design (G-Mark) Awards

October 2004 BenQ ranked 6th in Interbrand's Top 10 Global TaiwanBrands Survey, with brand value growth at 35.03%.

September 2004 BenQ and AUO make donation to the NationalTaiwan University

June 2004 BenQ sponsors UEFA EURO 2004 Football Championshipsin Portugal.

June 2004 The BenQ FP783 LCD monitor wins bronze IDEA Design

Award (USA) and is featured on the cover of Business Week magazine.

April 2004 BenQ wins 15 iF Design China Awards and two "TopSelection" awards.

December 2003 BenQ recognized with 7 iF Design Awards.

November 2003 BenQ announces the sponsorship of UEFA 2004

November 2003 2003 Taiwan Outstanding Design Award

October 2003 BenQ Foundation established

October 2003 BenQ recognized with the 14th Taiwan National QualityAward


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September 2003 BenQ receives the 11th Annual IndustrialTechnology Advancement Award

September 2003 BenQ receives 6 iF Design China Awards

September 2003 BenQ sponsores UBA (University BasketballAssociation Taiwan)

July 2003 Grand opening of BenQs first Display Center

June 2003 BenQ unveils new Visual Identity, incorporating naturalpatterns and organic shapes.

May 2003 Business Weekly Taiwan - 1000 Manufacturing: Ranking 10th

February 2003 BenQ and Philips form strategic venture (Philips BenQDigital Storage).

February 2003 Forbes Magazine interviews Mr. K. Y. Lee on BenQBranding

December 2002 BenQ's total sales revenue for 2002 exceeds NT$100billion

August 2002 BenQ releases its first Branding Commercial He hasbeen BenQed!

August 2002 BenQ sponsors BenQ Global Distributors Meeting in

Suzhou, China - highlighting its Digital Network Lifestyle Devices.

June 2002 BenQ ranked 13th in Business Weeks 2002 Global Top 100IT Companies list

May 2002 Board of Directors announced Mr. K. Y. Lee as the Chairmanof BenQ


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March 2002 BenQ sets new record for monthly sales of NT$ 10billion

December 2001 The Birth of the BenQ brand name and BenQCorporation

2000 Company renamed to "Acer Communications & Multimedia Inc.(ACM)"

1996 Company IPO

1992 Company renamed to "Acer Peripherals Inc. (API)"

1989 Company renamed to "Acer Continental Inc."

April 1984 "Continental Systems Inc." founded (One of Acer'smanufacturing plants)

1984 Establishes Continental Systems Inc. (name of the company waslater changed to Acer Continental Inc. in 1989, Acer Peripherals Inc. in1992, Acer Communications & Multimedia Inc. in 2000 and BenQCorporation in 2001)1996 Establishes Acer Display Technologies Inc. and Darly Venture

Inc.

1997 Establishes Darfon Electronics Corp.

Headquarters: Taoyuan (Taiwan)

Manufacturing Operations: Tainan (Taiwan), Suzhou andShenzhou (China)

Sales and Marketing Offices: Europe, America, Japan, Korea1998 Establishes Daxon Technology Inc.

Headquarters and Marketing Office: Taoyuan (Taiwan)

Manufacturing Operations: Taoyuan (Taiwan), Penang (Malaysia),Suzhou (China)

Establishes BenQ Guru (Guru System)

Headquarters: Suzhou (China)


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Sales and Marketing Offices: Shanghai, Nanjin, Hangchow, Ningbo,Shenzhen, Guanzhou, Beijing (China)2001 Acer Display Technologies Inc. and Unipac Optoelectronics

Corp. merge to become AU Optronics Corp.

Birth of the "BenQ" brand

2003 Cando Corporation joins BenQ Group

Headquarters and R&D Center: Hsinchu Industrial Park Hu-kou(Taiwan)2005 BenQ acquires Siemens AG's mobile devices business and

launched mobile phone sub-brand

"BenQ Siemens"

2006 Lite-On IT and BenQ Form Strategic Alliance in Optical

Storage Products

BenQ to further expand and strengthen branded optical storage productportfolio

AU Optronics acquires Quanta Display to become the world's

top TFT-LCD supplier

Headquarters and R&D Center: Hsinchu Science Park (Taiwan)

Manufacturing Operations: Hsinchu, Lungtan, Kueishan, Taichung

(Taiwan), Suzhou, Xiamen, Songjiang (China)Sales and Marketing Offices: Taiwan, China, Japan, Korea, Singapore, North America, E

BenQ announces the plan ti seoarate its branded and

manufacturing business

2006 BenQ completes the separation of branded and ODM business

by establishing a new legal entity "BenQ Corporation" to take over

the assets and liabilities of the branded business

Headquarters and R

&D Center: Taipei (Taiwan), Suzhou (China)Global Sales and Marketing Network: Europe, the Americas, AsiaPacific, Africa, China

The original legal entity is renamed as Qisda Corporation to

comprise BenQs manufacturing

Headquarters and R&D Center: Taoyuan (Taiwan)

Manufacturing Operations: Taoyuan (Taiwan), Suzhou, Shanghai(China), Penang (Malaysia), Brno (Czech Republic)

Group Companies


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The BenQ Group companies include AU Optronics Corporation, theworld's leading manufacturer of LCD panels; Qisda Corporation; DarfonElectronics Corporation; Daxon Technology Inc; Wellypower OptronicsCo., Ltd.; Raydium Semiconductor Corporation; Cando Corporation;Darwin Precisions Co., Ltd,; BenQ Corporation; BenQ Hospital andBenQ Guru Software Co., Ltd.

BenQ Corporation

Established: 1984 (separated from manufacturingbusiness on 2007/9/1)Employees: 2,300+

Total Capital: US$ 110 MillionBenQ Corporation, a leading provider of networked digital lifestyledevices, is a multi-faceted company with strengths in mobilecommunications, visual display and network convergence technologies.BenQ offers unrivalled breadth and depth of products and integratingtechnologies across platforms through the brand promise of EnjoymentMatters, including projectors, laptop PCs, LCD displays, LCD TVs,digital cameras, mobile phones and computing peripherals.

In a short span of only six years, BenQ has received global recognitionwith 183 top international design awards for the successful blending ofsubtle minimalism with touches of luxury. BenQ extracts the essence ofAsian design fluidity and infuses it with modern technology and thus hascreated an elegant design thats totally unique to BenQ.

Headquartered in Taipei, Taiwan, BenQ employs approximately 2,300employees from more than 40 nationalities. With sales to nearly 100

countries, the company is a market leader in projectors and LCDmonitors.

AU Optronics Corporation

Established: 1996Employees: 42,000Total Capital: US$2.28 BillionRevenue:


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- 2005: US$6.6 Billion- 2006: US$9.0 Billion

AU Optronics Corp. (AUO) is the worlds top 3 manufacturer of large-

size TFT-LCD panels. AUO is one of the few vendors in the market withthe technology to manufacture TFT-LCD panels in sizes ranging from 1.5inches to 65 inches. In 2002, it became the first TFT-LCD company totrade publicly on the New York Stock Exchange (NYSE:AUO). AUO isthe leader in Taiwans optronics industry, ranked 13th for TopPerformance in the Asian BusinessWeek 50 in 2005 and listed on ForbesFAB 50 companies in 2006. In October 2006, AUO acquired QuantaDisplay to create a stronger, larger and more efficient global company.

After the acquisition the global market share of large size TFT-LCD panelis at the top position, and the consolidated capacity of G5 & G6 fabsreaches No.1.

Darfon Electronics Corporation

Established: 1997Employees: 21,170Total Capital: US$56 Million

Revenue:- 2005: US$317 Million- 2006: US$488 Million

Darfon Electronics has been dedicated to the developmentand manufacturing of telecommunications componentsand precise devices since 1997. Darfon has several majorproduct lines, including human interface devices, power

devices and integrated telecommunication components.Moreover, Darfon is the second largest supplier of laptopkeyboards and the second largest supplier of LCD TVinverters in the world.

Daxon Technology, Inc.

Established: 1998Employees: 5,080

Total Capital: US$ 65 Million


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Revenue:- 2005: US$157 Million- 2006: US$321 MillionDaxon Technology specializes in thedevelopment, manufacturing and marketing of products utilizing thin-filmtechnology. Daxon's main product lines encompass optical storagemedia, including one-time use or reusable CD and DVD discs. Daxonalso produces polarizers, a key component in TFT-LCD panels.

BenQ Guru Software Co., Ltd.

Established: 1998Employees: 230Total Capital: US$ 10 Million

BenQ Guru Software Co., Ltd. is a professional provider of e-businesssolutions and services for enterprise information systems. BenQ Guruwas founded by e-business experts in the BenQ Group with wide-ranging

experience in the areas of supply chain management, enterprise resourceplanning and human resources management.

Cando Corporation

Established: 1994Employees: 492Total Capital: US$ 186.7 Million

Cando Corporation is devoted to the research, development andmanufacturing of color filters for TFT-LCD displays. Specializing inmanufacturing large-size color filters, Cando looks to further increasetheir research and development capabilities in the future and provide thenext generation of color filters.

Raydium Semiconductor Corporation

Established: 2003

Employees: 110Total Capital: US$10.8 Million


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Raydium Semiconductor Corporation is a global IC solution provider ofsmall and large size TFT-LCD driver ICs. Specializing in thedevelopment, engineering, sales and marketing of LCD drivers for bothlarge and small panel applications, Raydium is devoted to further increasetheir research and development capabilities in the future to become aleading IC design company.

Wellypower Optronics Co. Ltd.

Established: 1994Employees: 800Total Capital: US$ 44 MillionWellypower Optronics Co. Ltd. is one of the world's top 5 companies thatspecialize in the development and manufacturing of Cold CathodeFluorescent Lamps (CCFL). The company manufactures products thatapply mainly to LCD TVs, LCD monitors, laptop computers, digital

cameras, scanners and commercial lighting and is the first Taiwanesecompany to manufacture fluorescent lamps for 40" LCD TVs.

Darwin Precision Co. Ltd.


Darwin Precisions Co. LTD. specializes in back light unit production

mainly for LCD display applications. The company is an independentpatented producer of back light units and utilizes its streamlinedproduction techniques to combine with metal and plastic parts. DarwinPrecisions has its own integrated mold center which has the coretechnology to independently research and develop innovative products toraise its competitive advantage.

BenQ Hospital

Established: 2003


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Employees: 295

Located in Nanjing and Suzhou, the two BenQ Hospitals together share ascope of 4,500 hospital beds and incorporated services such as teaching

programs and overall research. They are also well-equipped in both softand hardware devices, advanced business models and outstanding medicalknowledge to deliver high-quality local medical treatmentand complete health care systems; BenQ Hospital Corp.'s expertise lies inhospital management consultancy, comprehensive specialized services,delivering medical treatments, equipment planning and medical softwaredevelopment. It also entrusts the hospital's participation in management.

Daxin Materials Corp.


Daxin Materials Corp., a joint venture between AU Optronics (AUO) and

Eternal Chemical Co., Ltd., is devoted to developing and manufacturingliquid chemical materials used in LCD production processes, such as

polyimide (PI), which is used in making alignment films. Daxin'sspecialized R&D team, in-house core technologies, comprehensiveanalysis of the industry demand and manufacturing capacity all contributeto making Daxin Materials Corp. a leading provider of liquid chemicalmaterial supplier


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CHAIR PERSON

Executive Bios

K.Y. LeeChairman of BenQ Corporation

K.Y. Lee is the Chairman of BenQ, one of the fastest growing networkeddigital lifestyle technology corporations in the world today. Hisdetermination and vision for expansion and development has helpedBenQ Corporation grow from US$60 million in 1990 to a US$6.2 billion

dollar company in 2006.

Lee first started his career at Acer Group, where he quickly progressed hisway through various positions in manufacturing, marketing, sales andstrategic planning, and eventually assumed the position of Vice Presidentof Acer, Inc.In 1991, Lee transferred to Acer Peripherals as President and in 2000,Acer Peripherals became Acer Communications and Multimedia (ACM),

reflecting Lees vision for the companys strategic move from a peripherals company to a communications, optical and multimediapowerhouse. In 2001, ACM adopted the name BenQ to better reflect itsfocus on Bringing Enjoyment and Quality to Life and integratingtechnologies with modern digital lifestyles. In 2005, BenQ hasaccumulated industry insight to further solidify its 3C strengths and brand

prowess in hopes to launch the BenQ brand onto the world stage.Under Lees leadership, BenQs vertical integration business strategy has

been essential to its rapid growth and expansion. Throughout Leestenure, BenQ has seen the increase in breadth of the BenQ Group, a groupthat consists of twelve companies today. These companies operateindependently while sharing resources and leveraging synergies amongthem. The BenQ Group companies include BenQ Corporation, AUOptronics Corporation (worlds top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, DaxonTechnology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ

Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation,Cando Corporation and Wellypower Co., Ltd.


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Lee is an avid reader and shares a passion for history. He also enjoys amyriad of outdoor activities including hiking and mountain climbing.Leading by example, Lee makes recommendations to BenQs internal

book club and leads the annual BenQ Olympiad as well as the annualYushan Mountain (3992 meter in height) executive climb in southernTaiwan.

Lee holds a bachelors degree in Electrical Engineering from NationalTaiwan University and an MBA from the International Institute forManagement Development (IMD) in Lausanne, Switzerland.

Current positions held:- Chairman of BenQ Corporation- Chairman of AU Optronics Corp.- Chairman of Qisda Corporation

Other accomplishments:

1987 - Outstanding Manager of Taiwan awarded by the R.O.C. government1994 - Premier Award presented by Business Weekly Taiwan2000 Selected as one of the Leading CEOs in Taiwan by Business

NEXT2001 Selected as a Technology Leader in Taiwan by Global Views2003- Conferred DATO Award by Government of Malaysia


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Jerry Wang

Vice Chairman and

Chief Marketing Officer of BenQ Corporation

Jerry Wang is vice chairman and chief marketing officer of BenQCorporation. Since joining BenQ in 2001, Wang has been responsible forthe establishment, strategic planning and operations of the BenQ brand.Under his guidance, BenQ has made itself a global brand name with

distinct style in a short 6-year span.

Wangs rare experience to have successfully managed two internationallyrenowned brands is a gem in the industry. His guidance in repositioningthe Acer brand in the market propelled the brand in consumer awareness;his vital leadership in BenQs brand establishment, strategic planning andcorporate visual identity system catapulted the BenQ brand to the globalstage. Wang is also an expert in sports sponsorship; he has coordinated

sponsorships in major international sport events, including the 1998 AsiaGames and the UEFA EURO 2004 as the official IT & statistics provider.

Wang has accumulated over 20 years of experience in the consumer ITindustry. Starting his career at Acer Group in 1985 as a sales engineer, hesoon ascended the ranks as Marketing Manager, Director of ProductManagement, Managing Director of Acer UK, and Managing Director ofAcers Northwest Europe operations. In 1998, Wang was promoted to

Acers Vice President of Corporate Brand Management, spearheading therepositioning of the Acer brand name. Wangs initiatives included therepositioning the Acer brand and the transformation of the Acer logo, theinnovative Total Brand Management system.

Wang holds an MBA in International Management from Thunderbird The American Graduate School of International Management.

Conway LeePresident & CEO, BenQ Corporation


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President, BenQ Europe B.V.

Conway Lee is President of BenQ Corporation, overseeing the companys

worldwide development and operations. With the goal of establishingBenQ as a leading provider of lifestyle 3C products that complementevery aspect of consumers lives, Lee aims to concentrate the companysR&D investment on advanced technologies that will play a pivotal part inthe network convergence era. Lee had served as General Manager ofBenQs Digital Media Business Group, a position he held since 2006. Heassumed the current position in September, 2007.At the same time, Lee is also in charge of the development of the

European regional sales and marketing network, establishing newbusiness models, including marketing strategies and channel policies forBenQ Europe. Under his leadership, BenQ Europe has achieved a 400%revenue growth since 1998, and branch offices have been established inthe United Kingdom, Germany, France, the Netherlands, Austria, Spain,Switzerland, Russia and Italy, Sweden, Poland, Romania and CzechRepublic.Prior to joining BenQ in 1998, Lee worked with the Acer Group from1989 to 1998. His responsibilities include sales, product management &marketing, new business development, country head and globaldistribution chain management.

Lee holds an MBA from the University of Southern Mississippi in theUnited States.


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Peter Chen

Executive Vice President &

General Manager ofTechnology Product Center,

BenQ Corporation

Peter Chen is General Manager of BenQs Technology Product Center. Inthis role, he is responsible for all aspects of the Technology ProductCenter, including product development, product marketing, procurement,quality and worldwide after sale services. The center encompasses a broadrange of 3C products, including digital projectors, LCD monitors, LCDtelevision sets, Joybook, digital cameras, mobile phones and input devicessuch as keyboards and mice.

Chen joined BenQ in 1991 as the department manager for the R&D ofCRT monitors. Recognized for his years of professional achievements inthe monitor field, Peter Chen was entrusted in 1998 to lead the businessdepartment of LCD monitors. In addition to monitors, he also developed

projectors, digital cameras, car infotainment devices and other newbusinesses which provided BenQ with a solid foundation for furtherdevelopments in the 3C, and networked and digital convergence fields.Chen started out in the research and development of CRT monitors. Heserved as an analog engineer at the much renowned Taiwan-based TECOHome Appliances and was promoted to the R&D Manager of theOutsourcing Department. His long-term involvement in the field providedhim with an in-depth understanding of video product development.

Peter Chen graduated from the National Cheng Kung University in 1985with a degree in Mechanical Engineering. In 2001, he received the Masterof International Management degree from the Thunderbird BusinessSchool.


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PRODUCT

LCD DisplayProducts may not be available in all areas, please visit your local stores orcheck BenQs website of your country. Actual products may vary inaccordance with local laws, regulations or requirements, please refer to

product labels for details.

VB3732

Exclusive Senseye Technology for fine-tuned, true-to-film image.By optimizing the color, clarity, contrast and motion, Senseye produces

vivid and true-to-film images that are distinctly deeper, richer and clearer.AMVA , Low Color Washout SolutionAMVA (Advanced multi-domain vertical alignment) is the exclusivetechnology held by AU Optronics Corp. (AUO) which belongs to BenQGroup. It successfully improves color washout problem which is the

phenomenon where R, G & B transmittance changes according to viewingangle out of harmony. With AMVA, VB3732 yield better image quality inoblique angles and

broaden your view.


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178 Super Wide Viewing AngleVB3732 provides the best performance from any viewing angels and

brings the best visual enjoyment to your friends and family.High Contrast Ratio 1200:1AMVA provides high contrast ratio "1200:1" by optimized color resistimplementation and new pixel design. Senseye Contrast Enhancement

processes the bright and dark images separately to show the details inoverly bright or dark pictures.Virtual Dolby SurroundThe excellent sound performance of VB3732 with Virtual DolbySurround provides the full experience of multi-channel surround soundwith just a two-speaker audio system.

8 ms Quick Response TimeEquipped an ultra-fast 8ms gray to gray response time, VB3732 presentsthe smoothest images for motion picture.Swivel (-20 ~ +20)Easily turn your screen up to 20 degree to suit your angle of viewing.Choose what's most comfortable, sit back and enjoy.Audio EffectVB3732 has three different audio settings, 'Voice', 'Music', and 'Theater'

with the five levels of tones, ('Treble', 'Mid Treble', 'Medium', 'MediumBass', and 'Bass') for you to choose and set up your personal favoritesounding environment.Optimized Skin ToneAdjust the skin tone to optimize human flesh tone as natural as it can be.Color StretchThree colors, green, blue and black, can be adjusted to enhance the color

performance specifica

LCD Display

Products may not be available in all areas, please visit your local stores orcheck BenQs website of your country. Actual products may vary inaccordance with local laws, regulations or requirements, please refer to

product labels for details.


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SH3731

Full HD 1920X1080. Amazing you with the difference in detail.

- Better picture quality~ See Deeper with Native Full HD resolution.

Full HD LCD TV screen contain twice the picture detail of previousgeneration LCD screen (1366x768) technology, which equates to crystalclear superfine picture quality. Full HD delivers better picture quality withmore details, more clarity, and more realistic looking pictures.

- Better viewing distance~ save one-third viewing distance.

More pixels allow for larger screens. New generation high definition LCDTV screens with more pixels in the same space now allow you to sitcloser to the screen if you wish, by a third of the distance previouslyrequired to minimise viewing individual pixels.

Full HD 1920X1080. Amazing you with the difference in detail.

- Better picture quality~ See Deeper with Native Full HD resolution.

Full HD LCD TV screen contain twice the picture detail of previousgeneration LCD screen (1366x768) technology, which equates to crystalclear superfine picture quality. Full HD delivers better picture quality withmore details, more clarity, and more realistic looking pictures.


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- Better viewing distance~ save one-third viewing distance.

More pixels allow for larger screens. New generation high definition LCDTV screens with more pixels in the same space now allow you to sitcloser to the screen if you wish, by a third of the distance previouslyrequired to minimise viewing individual pixels.

-1080P SupportThe major difference between 1080i and 1080p is in the way the signal issent from a source component or displayed on an HDTV screen.In 1080p,the each frame of video is displayed progressively. This means that both

the odd and even fields (all 1,080 pixel rows/ pixel lines) that make up thefull frame are displayed together, resulting in a smoother looking image,with less motion artifacts and jagged edges.

Senseye. Responding to the true potential of human eye.

- Senseye Technology

By optimizing the color, clarity, motion and contrast, Senseye technologyproduces vivid, true-to-film images that are distinctly deeper, richer andclearer.

- Senseye Dual-Core Technology

BenQ SH3731 LCD TV utilize the advanced dual-core senseye chips; thesecond of which can further enhance the clarity and color performance

and display the richness of colors and details waiting to discover.

- Enrich the Color Refinement - 125 viewing modes to satisfy yourpreference.

The 125 viewing modes have been developed for you easy to adjust 3parameters (auto contrast enhancement, gamma style, and color style) andchoose the most satisfied viewing mode among 125 options according to


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your personal preference. A must-have equipment for an AV enthusiastjust like you.

- Auto Contrast Enhancement- Gamma Adjustment

In the darkened scenes, the image will be auto-adjusted by increasing thebrightness level, delivering the vivid picture quality.

In the too-brightened scenes, the contrast level will be improved byhaving the gamma curve adjusted downward automatically, making theimage displayed with rich details.

SRS TruSurround XT Technology

Delivers a premium virtual surround sound experience from anymultichannel source over just two speakers or headphones, transformingany audio material, including mono, stereo or surround encoded content,into breathtaking virtual surround sound.

HDMI (High Definition Multimedia Interface)An all-digital audio/ video interface allows uncompressed signals to betranslated into the highest quality available. With built-in intelligence, theHDMI also provides you with a simple way of controlling your HDMI-linked system.

6ms Quick Response TimeThe ultra-fast 6ms gray to gray response time makes the smoothes

images for motion pictures.

Sensi-Light SensorA special feature that auto-adjusts the backlight for a more comfortableviewing and also contributes to energy-saving. So for instance, if you'reup late night and watching TV in a relative darkness, BenQ Sensi-LightSensor will automatically dim the screen, making it gentler for your eyes.


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LCD TVs (Large Display)

VL4233

Screen Size 107cm/42"

Aspect Ratio 16:9

Brightness 500 nits

Contrast Ratio 800:1

Response Time 8 ms

Viewing Angle 170/ 170

Resolution 1366(x3) x 768

Broadcasting System PAL/SECAM

Speakers 8 Wx2

Video Features Senseye Technology: Yes10 Bit color processing: YesRGBY 4 colors independent adjustment: NoAspect Ratio Adjustment: 4:3/ 16:9/ Letter

box/ Wide/ RealPicture Modes: Cinema/ Dynamic/ Standard/PersonalDe-Interlacing: Motion Adaptive


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3D Y/C Comb Filter: NoAuto Contrast Enhancement: Yes

Noise reduction: Yes

Horizontal Frequency (KHz) 31.5 ~ 60 KHz

Vertical Frequency (Hz) 50 ~70 Hz

Input Terminals Composite AV (Video+L/R): 3 (2 rear,1side)S-Video: 2Scart: 0

Component (Y Pb Pr / Y Cb Cr) + Audio: 2Analogue TV Tuner: 1D-Sub: 1DVI: NoHDMI: 1PC Audio: 1RS 232: Through D-sub

Output Terminals Headphone: 1 at side

Audio Out: L/R

Dimensions (WxHxD) Dimension with Stand (W x H x D mm):840x653x230Dimension w/o Stand (W x H x Dmm): 840x653x100

Weight Weight (with stand, Kg): 13.6Weight (without stand, Kg): 12.4

Color N/A

Power Consumption 160 W

Power Supply AC 100~240V, 50/60 Hz

Accessories (Standard) Remote Control with Batter

VB3232


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Screen Size 81cm/32"

Aspect Ratio 16:9

Brightness 500 nits

Contrast Ratio 800:1

Response Time 8 ms

Viewing Angle 170/ 170

Resolution 1366(x3) x 768

Broadcasting System PAL/SECAM

Speakers 8 Wx2

Video Features Senseye Technology: Yes10 Bit color processing: YesRGBY 4 colors independent adjustment: NoAspect Ratio Adjustment: 4:3/ 16:9/ Letter box/ Wide/ RealPicture Modes: Cinema/ Dynamic/ Standard/ PersonalDe-Interlacing: Motion Adaptive3D Y/C Comb Filter: NoAuto Contrast Enhancement: Yes

Noise reduction: Yes

Horizontal Frequency (KHz) 31.5 ~ 60 KHz

Vertical Frequency (Hz) 50 ~70 Hz

Input Terminals Composite AV (Video+L/R): 3 (2 rear, 1side)S-Video: 2

Scart: 0Component (Y Pb Pr / Y Cb Cr) + Audio: 2


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Analogue TV Tuner: 1D-Sub: 1DVI: NoHDMI: 1PC Audio: 1RS 232: Through D-sub

Output Terminals Headphone: 1 at sideAudio Out: L/R

Dimensions (WxHxD) Dimension with Stand (W x H x D mm): 840x653x230Dimension w/o Stand (W x H x D mm): 840x653x100

Weight Weight (with stand, Kg): 13.6Weight (without stand, Kg): 12.4

Color N/A

Power Consumption 160 W

Power Supply AC 100~240V, 50/60 Hz

Accessories (Standard) Remote Control with Battery

Accessories (Optional) Wall Mount Kit

Remarks N/A


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VISION AND MISSION

VISION STATEMENT

To be the number one brand in our chosen fields and to be

recognized as one of the most prestigious organizations evoking

pride of ownership by offering unmatched quality products through

innovation, speed, flexibility and empowered employees.

The vision is the guiding principle: a dream that is realistic, credible

and achievable. Successful leadership that results in quality

performance. Begins with the vision of what a leader and his/her

followers intend to accomplish.

CORPORATE STATEMENT

To benefit society at large - through innovation, quality,

productivity, human development, and growth, and to generate

sustained surpluses, always striving for excellence, within the

framework of the law and with pride in ethical values

QUALITY ASSURANCE

Superior quality is the cornerstone of every benq product. Our

rigorous practices and procedures aim at maintaining the highest

quality standards at all times. We believe that a satisfied benq


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consumer is one who takes pride in ownership of our products and

always recommends benq.

Quality Policy

The quality norms followed are continuously upgraded taking into

account changing customer needs the company is committed to

quality and strives for a continuous improvement through

innovation and human development to give the customer better

value for money always

The tqm movement being practised has enabled process

innovation. Due emphasis is given to prevention driven activities

through feedback obtained from all over.

All product reliability tests are performed with total compliance to

international quality assurance standards.the above processes

have resulted in higher levels of customer satisfaction

QUALITY ASSURANCE

Superior quality is the cornerstone of every benq product. Ourrigorous practices and procedures aim at maintaining the highest




Quality Policy


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QUALITY ASSURANCE

Superior quality is the cornerstone of every benq product. Our

rigorous practices and procedures aim at maintaining the highest




Quality Policy





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RESEARCH AND DVELOPMENT

At benq, we recognize that a vigorously intelligent researchinitiative works at two ends: cost reduction through effective

process improvement, and value-addition through a sustained

ability to put innovative and customised products in line with

customer needs.

THE TEAM CONDUCTS RESEARCH IN THE AREAS OF

Embedded Software Industrial Design Mechanical Engineering Electrical Engineering Model


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Analysis of Survey Result

1

According to you which company makes the best Lcd tv ?a. Videocon b. samsung

c. Onida d.benq.

24%

20%

20%

36% videoconsamsung

onida

benq

S.No. No. of respondents %

1. Videocon 24%

2. Samsung 20%

3. Onida 20%

4. BenQ 36%Total 100%

.

1. Do you intend to purchase a Lcd tv in the near

future?


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Yes ( )

No ( )

58%

42%yes

no

S. no. No. of respondents %

1. Yes 58%

2. No 42%Total 100%


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2. What type of Lcd will you prefer:-

a. HD b. Semi HD

c. Fully HD

45%

35%

20%

HD

Semi HD

Fully HD

S.No. No.ofrespondents %

1. HD 45%

2. SEMI HD 35%

3. FULLY HD 20%

TOTAL 100%


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3. Which feature do you give the maximum weightage to, while

buying of Lcd tv:-

a. Durability b. look

c. After Sales Service d. Product Quality

e. Price f. Brand Image

14%

15%16%

20%

19%

16%

DURABILI

LOOK

AFTER SA

SERVICE

PRODUCT

PRICE

Brand ima

S. NO. NO.OFRESPONDENTS %

1. DURABILITY 14%

2. LOOK 15%

3. AFTERSALES ERVICE 16%

4. PRODUCT QUALITY 20%5. PRICE 19%

6. BRAND IMAGE 16%

TOTAL 100%

4. Who influence your buying behavior the most?

a. Family b. Friend & Relatives

c. Advertisement d. Any other


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20%

15%

40

25% FAMI

Frien

adver

any o

s.no. No.of respondents %

1. Family 20%

2. Friend & relatives 15%

3. Advertisement 40%

4. Any other 25%

Total 100%


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6. Is there any difference between fully or Semi HD

Lcd tv?

Yes ( )

Or No ( )

60%

40%

Yes

No

s. no. No.of respondents %

1. Yes 60%

2. No 40%

Total 100%


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7. What is your source of information regarding the purchase of

Consumer durables?

a. Advertising b. Live Demonstration

c. Retail Outlets d. Home Shopping

40%

15%20%

25%

Advertisi

Live de

retail out

Home sh

s.no No. of respondents %

1. Advertising 40%

2. Live demonstraion 15%

3. Retail outlets 20%

4. Home shopping 25%

Total 100%

8. Your income group level?

a. 25000 - 40000


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b.40000 - 45000

c. 45000 - 55000

20%

35%

45%

2500

4000

4500

s.no. No. of respondents %

1. 25000-40000 20%2. 40000-45000 35%

3. 45000-Above 45%

Total 100%

9. Is price an important consideration while Purchasing a Benq

product?


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70%

30%

ye

No

s.no No of respondents %

1. Yes 70%

2. No. 30%

Toyal 100%

ANALYSIS


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ANALYSIS

As per the result of dealers survey the fastest selling unit is BENQ

covering 36% of the total i.e. 18 units and ONIDA covering 20% of

the total monthly sale i.e. 11 units followed by 20% of the monthly

sale of Samsung i.e. 16 units rest 24% of the monthly sale is

covered by Videocon each covering 15 units..

BRAND

FASTEST

SELLING MODEL

UNITS SOLD PER

MONTH

BenQ 36% 18

ONIDA 20% 11

SAMSUNG 20% 16

VIDEOCON 24% 15


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.

Sample Size : 100 Respondents

BUYING PREFERENCE

Lcd tv NO. OFRESPONDENTS

%PERCENTAG

E

HD 50 45%

FULLY HD 25 20%

SEMI HD 25 35%

BUYING PREFERENCE

INFERENCES

a. 45% of customers showed preferences for only HD.

b. 20% showed preference for fully HD.

c. 35% showed preference for semi HD.

ANALYSIS

45% of customers preferred only HD, 20% preferred fully HD while

35% of the customers preferred semi HD. The reason for 45% of

customers preferring HD Lcd tv was because of low price.


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Dealers suggestion

INFERENCE

a. 12 dealers laid emphasizes on margin and after sale service.

b. 6 dealers laid emphasizes on advertisement and product

promotion schemes.

c. 2 dealers laid emphasizes on brand name.

ANALYSIS

As the result of the survey of the company should emphasizes on

dealers margin and advertisements and production promotion

schemes followed by a good network of after sales service to

promote the consumption of the product in the market.


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LIMITATIONS

The market researchers has to face certain problems while doing

research work. He/ she knows the limitations before hand. Some of

them are uncontrollable while others are controllable. Some

significant limitations which has been faced are as follows:

1. Only a sample of the whole populations was surveyed

because of limited time and economic constraints.

2. The survey was limited to a particular number of customers

and the data so obtained may not be 100% accurate.

3. The survey was conducted on questionnaire method and

everything in detail was not valuable.

4. Even due to the busy schedule of the retailers/ dealers the

questionnaire was not filled with accuracy.

5. The approach towards the dealers/ retailers was no macro

level. A micro level approach couldnt be adopted because of

time constraint.


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6. To six weeks, which is not enough to cover both the areas.

7. Money was also one of the constraints. The area under

research was wide and every day conveyance required a lot

of money. Hence the research has been done in a cost

effective manner.

8. Due to short span to time the sample surveyed was very small

so we cannot severalise the results to the entire geographical

area.

9. The research was done at the time of peak summer in this

part of the country.

10. In experience about areas to be covered was also one ofthe problem. However I could get over it to quite an extent

with the help & my guide.


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PROBLEMS

In the survey conducted, it was found that the customers are faced

with various problems after getting the washing machine at their

houses.

The problems so faced are as follows:

After sales service need more improvement. The attitude of

the service staff needs to be more customers focused.

Some say that they had varied experience with the Onida.

While installing the operational demonstration is not carried

out or without instructions.

Some times company fails to deliver washing machine on

time.

Company did not attend the complaints on time (in some of

the cases)


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SUGGESTIONS

After completing our study to the conclusion that following steps

should be taken to improve the sales of Onida washing machines-

1. Company should start gift schemes. The gifts scheme should

be for retailer and distributors because retailers deals with the

consumers.

2. Packing of the products influences the consumers to buy

particular product so extra care should be taken while packing

our product.

3. Extra care should be taken while transporting the goods and

the defective and damage products should be sold at extra

discount or to be taken back by the company.

4. Special festivals package should be also available at special

rate so that it attracts customers.

5. Company should provide good credit facilities when the order

is placed to whole sellers and retailers.


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6. Company should provide prompt attention to the complaints

by the dealers regarding stock replacement and to any other

problem.

7. Company should maintain the features of washing machines

according to consumer needs.

8. Company has to increase its number of dealers and whole

sellers in U.P and other metro cities.

9. Company should send questionnaires to respondents for their

feedback about their products.

10. Company executives should visit the retailers and dealerspersonally at least once a month to collect their feedback.


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RECOMMENDATION

The marketing strategy recommended for benq based on analysis

of survey will be as follows:

1. Brand awareness is high among customers but mind

positioning of brand is not there. Therefore, benq has to go for

brand revamp excise for this benq should position their brand on

the basis of-

After sales service

Customized product for all types of customers

More emphasis should be given on advertisement at point of

purchase in, which benq is very weak.

2. benq is weak in the area of enquiry, complaint follow up. These

little things are important for creating brand image. benq should

come up with computrised complaint hearing service centre.

3. Advertisement in print media should be increase. Special

emphasizes advertisement through news papers should be


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given and advertisement in T.V adds, cable T.V, as it is a

leading source of awareness.

4. Emphasises of advertisement should be to create brand image

and not only the corporate image.

5. In short, the company should try to bridge the gap through

systematic effective advertisement, and publicity, using

complementary promotion mini tools.

6. New attractive offer of the month to be introduced for example

scheme launched by the competitors from time to time.


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CONCLUSION

Samsung is the market leader of the Lcd tv in India, benq is in

low poison, for this company has continually upgraded their

technology and offers the most sophisticated and advanced

Lcd tv.

In the survey conducted, it was found that the overall

performance of the company is not consistent from the

customers point of view.

Most of the customers have given varied rating to washing

machines because of certain problems faced by the

customers like timely

timely delivery, and operational demonstration etc.

Poor follow up and in consistent after sale service is the

weakness of benq.

But there is a competition and so the company has to design

its promotional activities in such a fashion that it creates an

impact on the prospective customers


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QUESTIONNAIRE

Dear Sir / Madam,

I am a student of bachelors in business administration. As a part of

my summer training, i am conducting a research and would be

grateful if you could kindly spare some time and help me fill up the

following questionnaire:

Name :

Address :

Contact No :

Your Age Group : 15 - 20 ( )

21 - 25 ( )

26 - 30 ( )

Above 31( )


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TICK MARK THE FOLLOWING :

1. Which product do you use in your house:-

a. Color Television d. Refrigerator

b. Washing Machine e. Audio Systems

c. Lcd tv f . Any Other

2. Which company can you recall regarding Lcd tv:

a. _ _ _ _ _ _ _ _ _ _ _ b. _ _ _ _ _ _ _ _ _ _

3. Name of the various benq products that you are aware of:-

a. _ _ _ _ _ _ _ _ _ _ _ b. _ _ _ _ _ _ _ _ _ _

c. _ _ _ _ _ _ _ _ _ _ _ d. _ _ _ _ _ _ _ _ _ _

e. _ _ _ _ _ _ _ _ _ _ _ f . _ _ _ _ _ _ _ _ _ _

4. Do you intend to purchase a Lcd tv in the near

future:-

Yes ( )

No ( )

5. What type of Lcd will you prefer:-

a. HD b. Semi HD

c. Fully HD

6. According to you which company makes the best Lcd tv:-

a. Videocon b. samsung


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c. Onida d.benq

e. Any other _ _ _ _ _ _ _ _

7. Which feature do you give the maximum weightage to, while

buying of Lcd tv:-

a. Durability b. look

c. After Sales Service d. Product Quality

e. Price f. Brand Image

8. Are you aware of the concept of high defination:-

Yes ( )

or No ( )

9. Who influence your buying behavior the most:-a. Family b. Friend & Relatives

c. Advertisement d. Any other _ _


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10. What is your source of information regarding the purchase of

Consumer durables:-

a. Advertising b. Live Demonstration

c. Retail Outlets d. Home Shopping

11. . Is there any difference between fully or Semi HD

Lcd tv:-

Yes ( )

Or No ( )

12. . Your income group level:-

a. 25000 - 40000

b.40000 - 45000c. 45000 - 55000

d. 55000 - above

Thank You for Your Great Response and Time,

(Signature)


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BIBLIOGRAPHY

MAGAZINES

Benq official press magazine

BUSINESS TODAY

WEB SITE

WWW. benq.COM

WWW.GOOGLE.COM
http://www.onida.com/http://www.google.com/http://www.onida.com/http://www.google.com/

benq traning report22

Documents