Benchmarking for GU10 lamps

Ledison versusOsram & Philips

Two types of GU10 lamps• Philips calls the GU10 short a GU10 Perfect fit• Osram calls all GU10’s Par16 lamps• Ledison calls the long GU10’s Par16 and the short version MR16-

GU10• Sylvania calls the short GU10’s “ES50” (extra short 50mm) and the

long GU10’s “Par16”• Short lamps have to be compared with short lamps and long lamps

with long lamps• It is much easier to build long GU10’s /Par16’s since the heatsinks

are much larger and can dissipate more heat• The driver can also be less sophisticated as it has a lot more

space• It is the ultimate goal of Philips and Osram to eliminate the long

GU10 lamps (par16) but in the absence of suitable short GU10 they keep on selling the old lamps

Best short GU10 lamps per brand

Philips6W GU10Perfect fitDimmableSingle focus320 Lumen

Osram 5.2W Par16 short DimmableMulti focus310 Lumen

Ledison7.5W MR16 GU10Ultra-DimmableSingle focus diamond cut optics450 Lumen

Sylvania7.5W Par16 short Limited DimmableMulti focus350 Lumen Dimmable430 Lumen non-dim

Best long GU10 lamps per brand

Philips 8WDimmable440 LumenMulti focus55lm/w

Osram 10WDimmable450 LumenMulti focus45lm/W

Ledison 8WDimmable400 LumenMulti focus50lm/W

Comparable options • To compete with Philips and Osram on the short

GU10 ; customer can buy the following lamp

6.5W 350 LumenUltra DimmableSingle Focus Optics25D and 40D

USP versus competition; better output, better efficacy, better dimming, better price, single focus

Real Value lies in retrofit sizeLedison out performs competition on all features !

Best Philips, Osram, Sylvania & Ledison lamp – comparison;

Osram 10WNon-perfect fitDimmableMulti focus450 Lumen45lm/W

Philips 8W *Non-perfect fitDimmableMulti focus440 Lumen55lm/W

Sylvania 7.5WPerfect fitLtd DimmableMulti focus430 Lumen57lm/W

Ledison 7.5WPerfect fitUltra DimmableSingle focus 450 Lumen60lm/W

Trends for GU10 lamps

• GU10 lamps are preferably “perfect fit”, long lamps (Par16) do not fit in 30% of the fixtures with GU10 base

• All LED reflector lamps are preferably single focus if possible with a “halogen-look-alike” optical lens

• All GU10 lamps preferably dim from 100-0%• All GU10 lamps preferably work on both leading-

and trailing edge dimmer types

Why are Ledison GU10 lamps better than the competitors lamps at all levels?

• Ledison GU10 lamps are “perfect fit” sized yet they come with output levels of the long GU10 lamps of Philips and Osram

• GU10 lamps are single focus and come with a highly desired “halogen-look-alike” optical lens. The best GU10’s of Osram, Philips & Sylvania all come with multi LED , multi focus optics

• Ledison GU10 lamps dim from 100-0%

• Ledison GU10 lamps work on both leading- and trailing edge dimmer types whereas Philips, Osram and Sylvania lamps do not work well on both types. On many dimmers they flicker.

Conclusion

Ledison has the perfect fit short form GU10 lamps that out-perform all specifications of short form lamps of the competitionLedison does not need to promote long Par16’s as their short form lamps are matching the performance levels of the Par16 long lamps of the competitionCustomer has two options;

• Sell a much better lamp than the competition• Sell a comparable lamp as the competition but at a better

price point