ben harwood portfolio
DESCRIPTION
My portfolio so farTRANSCRIPT
Benjamin Harwood Graphic Designer
Selected Works
Green Farm House, Green Lane, Hucclecote, Glos. GL3 3QY - [email protected] +44 (0)7774 641951
Brief: Tungsten The brief was to create an exhibition that featured one or more photographers and create the branding and identity for the exhibition.
Concept The exhibition features some of the best and most interest-ing photography from the past that was shot with tungsten lighting. Tungsten is a type of incandescent lighting using a bulb with a filament made of the metal tungsten.
The lighting has two colour temperatures: high tempera-tures give off a blue light and low temperatures a red light. The identity was created by shining tungsten lights through red and blue coloured Perspex.
Digital Presence Tungsten will have a strong digital presence where a downloadable copy of the publication will be available. The website will also host links to tungsten’s various social media aspects.
Admission Tickets Using the identity from the Perspex and applying it to the admission tickets they match the branding of the exhibition. The admission tickets will be assigned randomly as blue or red.
Publication and Printed Collateral The main printed aspect of the brief was a free publication that could be picked up detailing where to find the exhibi-tion, who was exhibiting and what was to be expected.
Tweet to Tungsten Tweets
@tungsten
Tweets
Following
Followers
Favorites
Lists
Recent Images
Tungsten@tungstenAn exhibition celebrating tungsten lighting featuringsome of the best photographers from its period.We’re also at @leedscollegeofartUnited Kingdom - http://www.tungsten.co.uk
Tungsten @tungsten
Tungsten @tungsten
Tungsten @tungsten
Identity
The visual aspects of the identity stem from organic shapes like broccoli and asparagus as well as adopting an elegant persona that depicts Ryfe as a distinguished restaurant striving for quality and customer satisfaction.
Concept
The concept behind the brand ‘Ryfe’ is accurately depicted in the restaurant’s strap line; ‘An abundance of taste and refreshment.’ The name Ryfe encompasses the views of the restaurant being abundantly organic, fresh and healthy.
Brief: Ryfe
The brief was to develop the branding and identity for a purely organic restaurant. The audience were health conscious consumers looking for a purely organic place to dine whether it be for sit down meal or on the move.
Digital Presence Ryfe has a strong digital presence which is of paramount important within the culinary industry. The website offers news about the companies progression, organic recipes and promotional offers that may be running.
Tea & Coffee The branding on Ryfe’s takeaway tea/coffee cups is consistent with that of the rest of the restaurant and inspiring quotes about the importance of the freshness of tea and coffee harness the caffeine packaging.
Packaging and Takeaway As well as predominantly being a sit down, table service restaurant Ryfe also offers a takeaway service offering snacks to the healthy, on-the-go consumer.
O R G A N I C
A N A B U N D A NCE
OF TASTE
AND REFRESHMENT
HOME PHILOSOPHY MENU LOCATI O N C O N T A C T
TAKEAWAY
NEWSLETTER
S E A S O N A L S
O U R F A R M S
C O C K T A I L S
W e t a k e t h e f r e s h e s t o r g a n i c i n g r e d i e n t s
a n d c o m b i n e t h e m t o c r e a t e o u r u n i q u e a n d
e v e r c h a n g i n g f o o d m e n u t h a t w i l l l e a v e y o u f e e l i n g s a t i s f i e d
a n d r e f r e s h e d .
“ A f t e r a g o o d d i n n e r o n e c a n f o r g i v e a n y -b o d y , e v e n o n e ’ s o w n r e l a t i v e s . ” - O s c a r W i l d e -
M o t h e r s d a y b o o k i n g s N o w b e i n g t a k e n
“ I f w e ’ r e n o t w i l l i n g t o s e t t l e f o r j u n k l i v i n g , W e c e r t a i n l y s h o u l d n ’ t s e t t l e f o r j u n k f o o d . ” - S a l l y E d w a r d s -
A l l o f o u r f o o d i s o r g a n i c a l l y s o u r c e d .
O R G A N I C
A N A B U N D A NCE
OF TASTE
AND REFRESHMENT B L O G#5
#4
#3
#2
S a v e u r R e c i p e : P a s t a w i t h S a r d i n e s
W a r m U p W i t h a S e a s o n a l
P u m p k i n C h i l i R e c i p e
W h a t ' s T h a t i n Y o u r T o r t i l l a ? A S e a s o n a l
P u m p k i n T a c o R e c i p e , O f C o u r s e
W e t a k e t h e f r e s h e s t
o r g a n i c i n g r e d i e n t s
a n d c o m b i n e t h e m t o
c r e a t e o u r u n i q u e a n d
e v e r c h a n g i n g f o o d
m e n u t h a t w i l l l e a v e
y o u f e e l i n g s a t i s f i e d
a n d r e f r e s h e d .
O R G A N I C
T A K E A W A Y
C O N T A C T
N E W S L E T T E R
A. Epinephrine Epinephrine is the neuro transmitter that causes us to feel adrenaline and become excited.B. DopamineDopamine is the neurotransmitter that causes to experience love and compassion for other things and beings.
C. Testosterone/OestrogenTestosterone/Oestrogen is the neurotransmitter that causes us to have a natural instinct to desire or want others.D. Gamma-Amino butyric AcidGamma-Amino butyric Acid is one of the central neurotransmitters that calms us down.
Concept The concept was to try to visualise these human emotions. These visualisations stem from the chemical symbols that communicate the human neurotransmitters that are proven to cause humans to feel their emotions.
Brief: Chimie The brief was to design the packaging for four new scents of perfume for L’Artisan Parfumeur based on human emotions. Scent A: Excitement. Scent B: Love. Scent C: Passion/Desire Scent D: Calm and dignified.
OH
OHHO
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OHHN
OHHO
(R)
OH
OHHO
OH
OHHO
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OHHN
OHHO
(R) OH HN
OHHO
(R)
OH
OHHO
OH
OHHO
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OHHN
OHHO
(R) OH HN
OHHO
(R)
OH
OHHO
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH
HO
HN (R)
OH HN
OHHO
(R)
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N2H N2
H N22
OHH N2 OH
OH N2 OH H N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH2 OH
OH N2OH 2
OHH N2 OH
OH N2 OH H N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH2 OH
OH N2OH 2
OHH N2 OH
OH N2 OH H N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH2 OH
OH N2OH 2
OHH N2 OH
OH N2 OH H N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH2 OH
OH N2OH 2
OHH N2 OH
OH N2 OH H N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH
OH N2 OH
OH N2OH
OH N2
OH
OH N2 OH2 OH
OH N2OH 2
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
OHHO
NH NH
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
OHHO
OHHO
NH NH
H
H
H
HH
H
H
H
H
H
H
H
B. C. D.A. OH
OH
HO
HN (R)
OH
OH
HO
HN(R)
OH
OH N2
OHCH3
O
NH
OHHO
Gold Foiling Due to the overly scientific concept being Chimie’s branding there had to be an overly decorative element so that it was consistent with the brand and also other fragrances. The gold foil achieves this.
Packaging Net Choice The net chosen for the packaging stems from DNA strands and other naturally occurring chemical symbols and strands. The obscure packaging would also effectively allow the products to stand out on shelf next to competitors.
Packaging Range Here you can see the four different pieces of packaging for the four scents. They are named Passion, Personne, Vivant & Amour: the french words for Passion, Balance, Excitement and Love.
Target Audience
The main target audience for this product were young people (16-24) who enjoyed music and festivals. There was a focus on 18 year old’s fresh out of school.
Concept
The identity tried to move away from the dark connotations that the name of the brand has, and instead highlights the playful nature of the product by amplifying the zip which is a main feature of the onesie.
Brief: BodyBag (Collaboration with Chloe Wilkinson)
This was a live brief to design the identity for a new fashion brand hoping to tap into the music festival market. The brand was a waterproof onesie with the risqué name ‘BodyBag.’
Onesie Colour ways... After the success of our initial logo designs the client approached us to design some repeatable patterns to go onto the actual onesies.
The Zip Navigation
We came up with the concept of the zip (as with the logo) being an integral part of how the website functioned. As you hovered over each tab at the top of the website the zip would zip up (or down) to match.
Digital Presence We were also asked to design the website for the brand. We sat down with the client and decided what style of websites they wanted and also how it would function and what information would be included.
Delivery & Returns Terms and Conditions
Subscribe By Mailing List...
Home About Shop Contact Lookbook Blog
Delivery & Returns Terms and Conditions
Subscribe By Mailing List...
Mens Original BodyBag-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt tempus orci, euismod pretium nisl adipiscing ut. Phasellus sapien enim, semper a placerat sed, tempus non urna. Mauris accumsan luctus ante cursus ullamcorper.
100% Polyester - Soft Light Weight fabric in 250gsm quality.Male model's height: 188 cm/6'2” - Model is wearing: Size Large.
S M L
Size Chart
Buy
£24.99
Home About Shop Contact Lookbook Blog
Subscribe By Mailing List...
Delivery & Returns Terms and Conditions
Aztec
Home About Shop Contact Lookbook Blog
Subscribe By Mailing List...
Delivery & Returns Terms and Conditions
Womens Original BodyBag-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt tempus orci, euismod pretium nisl adipiscing ut. Phasellus sapien enim, semper a placerat sed, tempus non urna. Mauris accumsan luctus ante cursus ullamcorper.
100% Polyester - Soft Light Weight fabric in 250gsm quality.Male model's height: 188 cm/6'2” - Model is wearing: Size Large.
S M L
Size Chart
Buy
£24.99
LeopardAztec
Home About Shop Contact Lookbook Blog
Delivery & Returns Terms and Conditions
Subscribe By Mailing List...
Contact-Address: 22 Hyde Park Terrace Leeds LS6 1BJ
Email: [email protected]
Contact Charlie at: 07881905247Contact Jody at: 07725900685Contact Angus at: 077777777777
Collaboration
Aroma collaborated with fashion designer Stella McCartney to produce a truly bespoke set of limited edition bottles of whisky each with an aroma appropriate to a season.
Audience The target audience was the international female. Specifically fashionable women over 25 looking for a new, bespoke and sophisticated alcoholic beverage.
Resolution A range of whisky’s each with a unique aroma. Women tend to have an incredible, wonderful sense of nosing and tasting and they traditionally, in many studies, out-score men in their ability to identify aroma and flavour.
Brief: Aroma Whisky The brief was to produce, package and promote a blended scotch whisky. Previous whisky packaging had stayed too traditional and needed a 21st century upgrade.
A R O M Awith
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
WINTERTHE
EDITION2012
For this edition Stella created a focused collection of wonderful oversized overcoats with shots of
electric blue and pink, flippy skirts and American style varsity bomber jackets. Really beautiful skating dresses were strong, but not aggressive, and came cut through with tweed. There was lots of white in mock croc details and electric blue mascara when it came to hair. Aroma collaborated with Stella to produce a truly bespoke new whisky for the winter season. Felt feathers cover a cotton bound packaging detailed with a silk wrap displaying the unique collaborative logo. Subtle notes of bittersweet chocolate and dark toffee sneak up on the senses after only a couple of minutes of air exposure. Aroma’s Winter 2012 RRP’s at £119.
SPRINGTHE
EDITION2012
For her fall showcase, McCartney embraced a sensual, bodily visual language — one filled
with sheer cutaways and form-fitting ensembles — but pre-found the designer judiciously offering a mix of leisurely day clothes juxtaposed with more jovial pieces. Standout pieces - worn by giddy girls playing croquet - an effortlessly chic elongated camel coat, skilfully cut and cropped cigarette pants. Aroma collaborated with Stella to produce a truly bespoke new whisky for the spring season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Light fragrant hints of vanilla and oak soar to the senses of this spring edition. Aroma’s Summer 2012 RRP’s at £119
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the spring season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
For this edition Stella took microprints from mens’ ties in burgundy and white or
blue and white and blew them up to varying degrees on mini dresses featuring asymmetrical sporty mesh under garments and ornate curling baroque appliqué hemlines. Swirls of paisley lace interjected mini dresses and all in oneswere heavily featured. Aroma collaborated with Stella to produce a truly bespoke new whisky for the summer season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Delicate notes of unripened pear mix with a hint of oak for the perfect summer aroma. Aroma’s Summer 2012 RRP’s at £119.
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
SUMMER THE
EDITION2012
AUTUMNTHE
EDITION2012
Stella’s autumn showcase was inspired in turn by the history of monograms, and an equestrian
theme; modern silhouettes and exquisite embroidered lace cocktail dresses in pale lemon, black and white. .McCartney’s models mingled in colorfully monogrammed suits heightened with strict architectural shoulders and elegant metallic brocade tuxedo blazers. Aroma collaborated with Stella to produce a truly bespoke new whisky for the autumn season. Original embroided cotton binds the box with an original silk wrap displaying the unique collaborative logo. Well balanced oak with a hint of citrus orange soar to the senses of this autumn edition. Aroma’s Autumn 2012 RRP’s at £119
Aroma and Stella McArtney have collaborated to bring you a limited edition blended scotch whiskey for the autumn season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
Target Audience
The target audience are health concious men and women aged from 25-50 who are looking for an alternative way to improve their health.
Concept
The three colours were chosen due to their meaning. Blue is found to be a colour that supresses apetite. Red is com-monly associated with blood and the heart. The grey and red is derived from the diabetes support ribbon.
Brief: Cidap
The objective was to package and promote a range of apple cider cinegar products that were predominantly sold in the health market. The three sub-brands were for heart disease, diabetes and weight loss.
Heart
Sweet
LightHeart
STABILISEBLOOD PRESSURELOWER RATE OFHEART DISEASE
WITH
Target Audience
The target audience are health concious men and women aged from 25-50 who are looking for an alternative way to improve their health.
Concept
The three colours were chosen due to their meaning. Blue is found to be a colour that supresses apetite. Red is com-monly associated with blood and the heart. The grey and red is derived from the diabetes support ribbon.
Brief: Cidap
The objective was to package and promote a range of apple cider cinegar products that were predominantly sold in the health market. The three sub-brands were for heart disease, diabetes and weight loss.
Concept
Oppidané are more than a brand that simply sell honey. They are a brand that aim to educate the world about all of the benefits of raw honey through the distribution of a range of beneficial products.
Concept
Oppidané (Oh-pih-dah-nay) is a premium and international urban honey brand. They are an urban beekeepers society who aim to produce the finest urban honey and to bring urban honey to new cities.
Brief: Urban Honey
Construct a brand for the urban beekeepers company . Create a name for them and consider the products that may be in the range. How would the brand look and stand out at local markets? Would it be just honey or something else?
Target Audience
21-35 year old men and women who are willing to pay more money to experience the benefits of buying global, urban honey products
Concept
and allow for more and more local ranges of honey to be produced. This allows Oppidané to effectively grow and also to live up to their slogan of ‘sweetening your city.’
Concept
The brand works in a similar way to a franchise. But instead of becoming the franchiser, successful applicants would become Oppidané embassadors. These embassadors would continue to set up urban beehives in their local cities
