Being an evil mastermindintroduction for information architects and other operatives

Lutz Schmitt – euroIA – Edinburgh 2013

photo by nathaninsandiego on flickr cc-by-nc-2.0

Learn in only 30 minutes how to:

gain control,

keep that power,

reach your goals,be an evil mastermind!

5

Why bothering?

Why bothering?

Why bothering?

Because you're right, the others aren't and

nobody listens to you.

Preparations

Have a goal.

photo by photo by 76074333@N0076074333@N00 on flickr.com cc-by-2.0 on flickr.com cc-by-2.0

You are an expert in _______

Become a master in

people business.

mailto:76074333@N00

photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0

photo by Images_of_Money on flickr.com cc-by-2.0

photo by s8geek on flickr.com cc-by-sa-2.0photo by s8geek on flickr.com cc-by-sa-2.0

photo by julochka on flickr.com cc-by-nc-2.0photo by julochka on flickr.com cc-by-nc-2.0

photo by widnr on flickr.com cc-by-nd-2.0photo by widnr on flickr.com cc-by-nd-2.0

photo by newshour on flickr.com cc-by-nc-nd-2.0

Most important ruleKeep it simple.

there are only minions ...

… and foes.

Some practical advice

photo by alisonlongrigg on flickr.com cc-by-nc-nd-2.0

Help them, to not recognize.

Strategy #1

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Be always friendly and polite.

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Make gifts.

photo by carolynconner on flickr.com cc-by-2.0photo by carolynconner on flickr.com cc-by-2.0

Be predictable.

photo by mythoto on flickr.com cc-by-nc-sa-2.0

Strategy #2Control communication.

photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0

Be an information hub.

photo by athomeinscottsdale on flickr.com cc-by-2.0photo by athomeinscottsdale on flickr.com cc-by-2.0

Meetings are weapons.

photo by brynlanyon on flickr.com cc-by-2.0photo by brynlanyon on flickr.com cc-by-2.0

Strategy #3Shape truth.

Always be the scribe.

photo by jefka on flickr.com cc-by-nc-2.0photo by jefka on flickr.com cc-by-nc-2.0

photo by Lutz Schmitt cc-by-nc-3.0

Make a lot of versions

One last especially for IA

Be the rule keeper.photo by halans on flickr.com cc-by-nc-sa-2.0photo by halans on flickr.com cc-by-nc-sa-2.0

No more time left72 methods and advices left out

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Good luck!Yours truly, Lutz

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