Behance Mobile Strategy Document

Download Behance Mobile Strategy Document

Post on 28-Jan-2016

217 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Behance Mobile Strategy Document

TRANSCRIPT

  • MOBILE STRATEGYLAURA CORTES

  • BUILT A PLATFORM TOREMOVE THE BARRIERS

    BETWEENTALENT & OPPORTUNITY.

    TO EMPOWER THE CREATIVE WORLD TO MAKE IDEAS

    HAPPEN.

    MISSION AND VISION

    TAKE CREATIVE CONTROL.

    In 2006, we set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy.

    http://www.behance.net/about

  • The leading online platform to showcase & discover creative work. Creative professionals update their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.

    BUSINESS GOALS:

    Attract millions of visitorsPartner with top schools and creative organizations in order to power their networksDistribute work to other online galleries

    USER GOALS

    Share creative work onlineCreate networks Get in touch with other creators and industry professionals

    BUSINESS AND USER GOALS

  • SELECTED PLATFORMS

    Mobile site

    iPhone

    iPad

  • TARGET AUDIENCE

    Behance has 3 different target audiences:

    MOBILE SITE - For the mobile site the target audience includes all the ones listed above. This site includes all the information that the current site has but it is optimezed for mobile platforms.iPhone - For the iPhone the target audience will be individual creators and recruiters/industry professionals. This version of the site will be used more for viewing images and looking for people to follow.iPad - The iPad version is designed especially for agencies and recruiters industry professionals that want to be able to collect artists and designers and al be able to watch motion projects comfortably.

    INDIVIDUAL CREATORS

    AGENCIES/COMPANIES

    RECRUITERS/INDUSTRY

    PROFESSIONALS

  • FUNCTIONAL SPECS

    PLATFORM

    MOBILE SITE

    INDIVIDUAL CREATORS

    AGENCIES/COMPANIES

    RECRUITERS/INDUSTRY PROFESSIONALS

    INDIVIDUAL CREATORS

    RECRUITERS/INDUSTRY PROFESSIONALS

    iPHONE APP

    iPAD APPAGENCIES/COMPANIES

    RECRUITERS/INDUSTRY PROFESSIONALS

    AUDIENCE FUNCTIONALITIES

    . Create an account

    . Explore: Projects/People/share

    . My Portfolio: Create a new project; manage portfolio; manage profile; share. Follow: Creatives/Companies

    . Explore: Projects/People/share

    . Follow: Creatives/Companies

    . Jobs: joblist; companies; post a job; search for a job; change job status

    . Explore: Projects/People/share

    . My collection: follow and collect creatives, projects and companies. Inbox: get in touch with creatives and companies. Jobs: joblist; companies; post a job

  • 0.0 BEHANCE

    1.0 EXPLORE

    1.1 PROJECTS 2.1 PROJECTS

    2.3 WORK EXPERIENCE

    3.1 GETTING STARTED

    4.1 WORK IN PROGRESS

    4.1 CREATIVES TO FOLLOW

    4.1 MY COLLECTIONS

    4.1 MY CONNECTIONS

    4.1 INVITE AND PORMOTE

    4.1 ACCOUNT SETTINGS

    4.1 PORTFOLIO REVIEWS

    4.1 OTHER PRODUCTS

    2.5 SELL MY PRODUCTS

    1.2 PEOPLE

    0.1 UPLOAD WORK

    0.2 COMMENTS

    0.3 FOLLOWERS

    2.2 PROFILE

    2.4 CAREER MANAGER

    3.2 ACTIVITY FEED

    4.2 ORGANIZATIONS AND SCHOOLS

    4.3 CURATED SITES

    2.6 PROSITE

    3.3 STATISTICS

    4.4 COLLECTIONS

    5.1 JOBLIST

    5.2 COMPANIES5.2 COMPETITIONS

    5.3 POST A JOB5.3 GROUPS

    5.3 INBOX

    5.3 HELP

    5.3 LOGOUT

    4.5 WORK FOR SALE

    2.7 CREATE NEW PROJECT

    2.0 MY PORTFOLIO 3.0 ACTIVITY 4.0 GALLERIES 5.0 JOBS 6.0 MORE 7.0 ME

    SITE MAP (Existing website)

  • 0.0 BEHANCE Mobile site

    1.0 LOG IN

    1.1 Log in 2.1 Compose

    2.3 Sent

    3.1 Create a new project

    4.1 Projects

    1.2 Register 2.2 Inbox

    2.2.1 Mess.

    3.1.1 Cover4.1.1 Project 1

    4.2.1 Creative 1

    5.1.1 Creative 1 6.1.1 Job 1

    6.2.1 Job 15.2.1 Agency 1

    3.1.1 Cover

    3.2.1 Project 12.3.1 Mess.

    2.2.2 Mess.

    3.1.2 Content4.1.2 Project 2

    4.2.2 Creative 2

    5.1.2 Creative 2 6.1.2 Job 2

    6.2.2 Job 25.2.2 Agency 2

    3.1.2 Content

    3.2.2 Project 2

    3.3.3 Project 3

    2.3.2 Mess.

    2.2.3 Mess.

    3.1.3 Settings4.1.3 Project 3

    4.2.3 Creative 3

    5.1.3 Creative 3 6.1.3 Job 3

    6.2.3 Job 35.2.3 Agency 3

    3.1.3 Settings

    3.1.3 Promote

    3.1.3 Promote

    2.3.3 Mess.

    3.2 Edit Projects

    4.2 People

    3.3 Edit Profile

    5.1 Creatives 5.1 All Jobs

    5.2 Agencies 5.2 Favourites

    2.0 INBOX 3.0 MY PORT. 4.0 EXPLORE 5.0 FOLLOW 6.0 JOBS

  • HIGH LEVEL USER FLOWS

    CREATE AN ACCOUNT

    EXPLORE PEOPLE FOLLOW

    PROJECTS

    POST A PROJECT

    SHARE

    FACEBOOK

    TWITTER

    LINKEDINCREATE A PROFILE

    MOBILE SITE

  • 0.0 BEHANCE iPhone App

    0.1 LOG IN

    0.1.1 Log in

    2.1 Profile 2.1 Find a job 3.1 Projects

    0.1.2 Register

    2.2 Job Status 3.1.1 Project 1

    2.2.1 Jobs

    2.4.1 Jobs

    3.2.1 Creative 1

    4.1.1 Creative 1

    4.2.1 Agency 1

    3.1.2 Project 2

    2.2.2 People

    2.4.2 People

    3.2.2 Creative 2

    4.1.2 Creative 2

    4.2.2 Agency 2

    3.1.3 Project 3

    3.2.3 Creative 3

    4.1.3 Creative 3

    4.2.3 Agency 3

    2.2 Job List

    2.4 Collection

    3.2 People2.3 Saved search

    2.5 Post a job

    4.1 Creatives

    4.2 Agencies

    1.0 ME 2.0 JOBS 3.0 EXPLORE 4.0 FOLLOW

  • HIGH LEVEL USER FLOWS

    EXPLORE

    PEOPLE

    PROJECTS SHARE

    FACEBOOK

    TWITTER

    LINKEDIN

    iPHONE APP

  • 0.0 BEHANCE iPap App

    1.1 Manage 2.1 Projects

    1.2 Preferences

    2.1.1 Project 11.1.1 People

    1.1.2 Projects

    2.2.1 Creative 1

    2.1.2 Project 2

    2.2.2 Creative 2

    2.1.3 Project 3

    2.2.3 Creative 3

    2.2 People

    1.0 My Collection 2.0 Explore 3.0 Jobs 4.0 Inbox

    2.1 Post a job

    2.2.1 Jobs

    2.2.2 People

    2.2 Job List

    2.3 Saved search

    2.1 Compose

    2.3 Sent

    2.2 Inbox

    2.2.1 Mess.

    2.3.1 Mess.

    2.2.2 Mess.

    2.3.2 Mess.

    2.2.3 Mess.

    2.3.3 Mess.

  • PEOPLE

    FOLLOW

    PROJECTS

    ADD TO MY COLLECTION

    ADD TO MY COLLECTION

    MANAGE

    SHARE

    HIGH LEVEL USER FLOWS

    EXPLORE

    iPAD APP

  • THANK YOU