beginners affiliate marketing guide

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Beginners affiliate marketing guide

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I. Affiliate marketing guides

From consumer goods to luxury experiences, many merchants offer affiliate marketers a slice of revenue. All you have to do is promote their goods and services; if you do it right, you’ll get a healthy paycheck in return.

Affiliate marketing is built on the concept of recommendation and endorsement, just as the old-

fashioned travelling salesman would demonstrate products for a cut of the fee. Despite its phenomenal popularity, there are still plenty of opportunities for entrepreneurs. Price comparison websites are popular, as are coupon websites and review sites. The more imaginative your idea,

and the better your understanding of marketing principles, the better your chance of success.

Setting up an affiliate marketing site

Choose a niche

The first thing you’ll need is a topic, or niche, to build your affiliate marketing around. Whatever

you choose, ensure your niche is something you feel comfortable with, and consider the cash needed to get the bare bones of your project in place.

The more you can do yourself, the better. The more complex your idea, the bigger the prize –

potentially. But that means you may need to spend a lot more from day one. By starting out within your comfort zone, you’ll make money faster and stick with your affiliate site in the longer term. (You can always tackle the complicated stuff later.)

Research your rivals

The more authority you have, and the more unique your niche, the easier it’ll be to drive highly

relevant traffic to your affiliate site.


Consider the competition you’ll have as an affiliate. If you choose a crowded niche, you’ll find it more difficult to get established as an authoritative voice. If you’re the first person to market and

your niche is popular, you could find your site becoming an authority in your niche relatively quickly.

Consider the culture of affiliate marketing

Once your affiliate marketing project is in full swing, you’ll be working alone most of the time,

and you’ll be working unsociable hours some of the time. Your revenue will be based on the effort you put in, particularly in the early days when your site isn’t yet established, so affiliate

marketing can’t be considered a get-rich-quick scheme. Be honest with yourself: are you comfortable with the learning curve?

II. Affiliate marketingstrategies

Affiliate marketing is a low-cost

way for merchants to build

awareness and showcase their

products and services. The model

is simple; it works as a

commission-based referral

system. A partner or affiliate

markets a merchant's products

for a "piece of the pie."

Affiliate marketing experts often make an income that can tally over five figures

per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"

affiliate.

How does one become a super affiliate? Can anyone do it? Super affiliates have

common tactics that they embrace and put into place. Anyone can become a

super affiliate, but it will not come without blood, sweat, and a hefty time

commitment. The typical super affiliate possesses the following traits:

Persistence


Patience

Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for

the makings of a "super" affiliate.

1. Find a Unique Niche

The mistake that many affiliate marketing hopefuls have in common is that they

try to offer everything under the sun rather than focusing on a specific niche

market. Do not scatter your efforts, focus on your niche, promote it, and sell it

well.

2. Search Engine Marketing

Once you've built your affiliate storehouse you will need to promote it. Many

affiliates use pay-per-click engines. I suggest that you learn how to achieve organic

search results or hire a search engine marketing company. This will save you from

spending all your profits on pay-per-click engines. Only use pay-per-click engines

if you know what you are doing, otherwise all your profits may end in the hands of

Google Adwords or Overture.

3. Know Your Product, Know Your Audience

Create a resource. By taking the time to learn about the products and/or services

that you are offering you can create information that builds your credibility. That

credibility builds trust. If your viewers do not have trust in you more than likely

they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read

my article on the Five Levels of Internet Marketing and the Sales Process. This will

help you in creating a web site that converts well, which in return will increase

your cash flow.

4. Don't Put All Your Eggs in One Basket

Promote products from different merchants. This way if you have a problem with

receiving payment from a merchant, or their products do not convert well the


effects on your business will be minimal. Watch out for exclusivity agreements;

remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong

with promoting niche products from different merchants.

5. Seek Knowledge and Embrace Change

If you are familiar with Internet marketing at all you know that what worked three

months ago may not work today. Stay on top of the trends. Seek knowledge, start

by learning something new about affiliate marketing daily. For example remember

those marketing tools called "banner" that use to drive sales at an astronomical

rate a few years ago? Well those banners developed a term called "banner

blindness." That means most online viewers will not click on banners even if they

do pertain to what they are looking for. To be a "super" affiliate you must always

spend time reading, learning, and embracing the changes in Internet marketing.

6. Don't Give Up

It's hard to do, and most of the time those dabbling in affiliate marketing give up

way too soon. Monitor your statistics, watch to see what is working and what is

not. Make changes when necessary. Do one thing daily to promote your storehouse

and be patient. Before you know it you will start getting payments.

Remember that it will not happen overnight. Encompass and develop the

persistence, patience, and knowledge. Then follow the tactics I've mentioned

above and you are on your way to becoming a "super" affiliate.

beginners affiliate marketing guide

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