How to Get Clients Online with Dallas McMillan

BEFORE  YOU  START  A  CONSULTING  BUSINESS

  HTTPS://DIGITALINFLUENCE.COM.AU/BEFORE-­YOU-­START-­A-­CONSULTING-­BUSINESS/     https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=atatK6IoZ_I See more High Ticket Sales Funnels http://howtogetclientsonline.com/          

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Dallas  McMillan:   Are  you  planning  to  start  a  consulting  business  or  launch  a  new  product  or  service  offering  in  your  existing  consulting  business?  IF  so,  it's  essential  that  you  validate  your  business  model.  That  you  validate  the  new  idea  for  the  product  or  service  before  you  go  to  the  trouble  of  launching  it  to  market  or  building  out  all  your  marketing  and  building  the  product  or  service.  This  is  preliminary  training  that  I  give  my  clients  before  I  take  them  through  the  five  projects  to  boost  your  sales.  Validating  your  idea  and  your  business  model  is  essential.    

  There's  really  three  main  components.  The  first  is  to  validate  your  market,  make  sure  that  there's  a  group  of  people  who  need  your  project  or  service  and  who  want  it  and  are  willing  to  pay  for  it.  Next,  you  need  to  validate  your  message  to  make  sure  that  the  message  you're  planning  to  reach  your  market  with  is  getting  their  attention  and  interest  and  making  them  take  action  toward  buying  your  product  or  service.  You  need  to  have  people  signing  up  to  say  yes,  I  want  to  buy,  or  I  want  to  learn  more.    

  Then  thirdly,  you  need  to  validate  the  product.  You  need  to  make  sure  that  the  product  works  and  that  it  matches  the  message  that  people  have  saw.  They  feel  that  they  bought  the  right  thing  and  they  get  the  results  they're  expecting.  You  need  to  validate  all  these  things  before  you  build  out  your  marketing  and  build  your  product.    

  Three  steps,  because  we're  validating  a  high  value  coaching  or  consulting  business,  we  need  high  value  buyers.  We  need  people  who  are  willing  to  invest  at  a  high  level  to  solve  a  big  problem  that  they've  got.  Secondly,  we  need  a  high  value  offer.  We  need  something  that  makes  it  clear  they're  going  to  get  dramatic  differences.  They're  going  to  get  a  tangible,  valuable  result  as  a  result  of  working  for  us.  [inaudible  00:01:47]  your  offer  is  that  you're  going  to  help  them  get  to  where  they  want  to  go  or  to  solve  a  problem  they've  got.    

  Then  thirdly,  you  need  to  deliver  value  in  your  high  value  product.  The  product  is  the  way  that  you  actually  deliver  the  result  you  promised  in  the  offer.  Your  product  in  a  consulting  business  is  likely  to  be  a  consulting  service  and  when  I  work  with  clients,  we  help  them  productize  their  service  into  either  online  product  or  a  standardised  programme  that  you  can  take  through  that  type  of  client  to  get  consistent  results  in  a  way  that's  more  efficient  and  easy  and  profitable  for  you  to  deliver,  thus  you  can  scale  the  business  more  quickly.  That  gives  you  more  freedom  in  your  business.    

  If  you  can  tick  all  those  boxes,  then  you've  got  a  really  valid  business  model  that  will  support  your  business  and  support  you  as  you  grow  rather  than  the  other  way  around.  Let's  take  a  closer  look.  You  want  to  find  high  value  clients.  You  need  a  group  of  people  with  the  same  problem  so  that  you  can  develop  the  same  offer  and  the  same  solution  for  them.  Otherwise,  you're  constantly  having  to  adjust  and  adapt  and  your  results  are  going  to  be  less  consistent.    

  Secondly,  the  offer  needs  to  promise  a  specific  outcome  and  needs  to  solve  that  

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specific  problem  for  those  people.  Then  thirdly,  the  product  needs  to  reliably  deliver  the  outcome  that  you  have  offered,  that  you  have  promised  in  the  offer.  Once  you've  validated  these,  then  you  can  build  out  your  marketing  and  your  online  business  systems.  I  take  my  clients  through  these  five  business  marketing  projects,  platform,  pipeline,  profile,  presentation,  and  product  to  help  them  build  a  six  figure  or  seven  figure,  high  value,  professional  services  business,  typically  a  coaching  programme  or  a  consulting  practise.    

  It's  essential  that  you  go  through  these  three  steps  before  you  start  building  things.  People  often  contact  me  and  say,  "How  do  I  build  a  website  because  I've  got  this  idea."  But  they  haven't  validated  the  idea  yet,  and  that  could  mean  they're  going  to  spend  months  or  years  trying  to  sell  the  wrong  thing.  Validate  the  idea  before  you  try  to  market.    

  If  you'd  like  to  know  more  about  the  five  projects  and  going  through  a  proven  process  for  developing  your  consulting  business,  then  you  can  download  my  guide  to  five  projects  to  boost  your  sales  and  attend  the  free  training  workshop.  You  go  to  highvaluesales.com/5-­‐projects,  and  you'll  be  able  to  attend  the  live  webinar  training  where  I  show  you  the  five  projects,  how  to  implement  them  in  your  business,  and  how  to  get  started.  Then  if  you'd  like  to  know  more,  you  can  contact  me  for  a  chat  about  getting  started  with  five  projects  in  your  business.  Thanks,  I'm  Dallas  McMillan,  great  talking  to  you  today  and  I  look  forward  to  seeing  you  on  the  webinar.    

  https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=atatK6IoZ_I See more High Ticket Sales Funnels http://howtogetclientsonline.com/  https://digitalinfluence.com.au/before-­‐you-­‐start-­‐a-­‐consulting-­‐business/