before it kills you

Upload: imranbinzakir

Post on 05-Apr-2018

215 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 Before It Kills You

    1/5

    JUSTICE LEAGUE GROUP

    Members:

    Muhammad Imran Hussain

    Syed Wasim Hussain Shah

    Subject:

    Advertising

    Source:

    Title: Before It Kills You

    Publication: Syeda Mahwish Fatima Naqvi (Karachi)

    Date: September-04-2008

    Advertising article From Hamariweb

    Submitted To:

    Sir Mudassar Mir

    SUMMARY:

  • 7/31/2019 Before It Kills You

    2/5

    QUESTIONS TO DISCUSS:

    Everybody wishes a long and healthy life to spend with his loved ones. But doyou know that smoking can reduce your life day by day? Nowadays, smoking isaccepted pretty much everywhere - even in doctors' clinics. But this trend mustbe changed by creating awareness among people about the health problems itcauses for smoking is very dangerous to health. A recent study shows thataround 10 million people will die in 2010 because of smoking. About 1.1 billionpeople in the world are in the habit of smoking and regularly 800 million personsare getting addicted to smoking. Moreover, around 4000 chemicals are found inthe smoke of cigarettes, out of which 50 chemicals are those which can causecancer; 80 to 90 percent people die because of lungs cancer. And in developed

    countries 30 percent have the problem of mouth, lung and stomach cancer. Hereare some harmful effects of smoking.

    Effects of smoking

    - Smoking slows down the flow of blood into vessels which is the major cause ofblood pressure and heart attack. Lung cancer is very common among thesmokers. Initially, it's a simple bronchitis which leads to lung cancer.

    - Teeth become yellowish in colour because of the tar that accumulates on them.

    - Smoking can increase the fat deposition - especially in the blood vessels -which can block these vessels.

    - One out of five smokers can die from heart attack.

    - Skin becomes dry and desiccant and the smoker loses his fresh look.

    - Men who smoke can become impotent. There sperm production rate becomeslow, compared to non-smokers. Mostly, sperms of smokers are in abnormalcondition.

    - Women who smoke have less chance to get pregnant and have shown a higherrate to miscarriage.

    - Children whose parents smoke can suffer from asthma in their early ages.

    - People with asthma are at special risk from smoking because smoke can clogtheir lungs with mucus and make it much harder for them to move air in and outof their body.

  • 7/31/2019 Before It Kills You

    3/5

    - People who smoke have poor asthma control and more asthma attacks.

    Smoking makes asthma more severe. Smokers with asthma need to go to thehospital more often.

    - Smoking is not only injurious to health, but is a constant financial drain.

    Effects of passive smoking

    We all are familiar with the terms 'second hand smoke' or 'passive smoking'.Simply put, it means that although we do not smoke, we still face risks from thesmokers around us. But this smoke is by no means passive; it's actually veryaggressive, particularly with children and their developing lungs.

    Even though smoking is banned in many public places now (it seems that it is

    just a ban on papers and one cannot see any implementation from the side of thegovernment), it is not banned in the most important place for children - theirhomes! And as much as we may wish to think that all smokers go outside theirhomes to smoke, the fact is that they don't. Many parents or relatives of babiesand children smoke near them on a regular basis.

    It has long been known that smoking around children increases their chances ofasthma, lung disease and upper respiratory infections. But new studies show thatchildren exposed to cigarette smoke are actually far more likely to succumb to allsorts of infections - not just upper respiratory ones. Smoke weakens a child'simmune system.

    * Even if you don't smoke, you may still run into smoky situations in restaurants,offices or even at home if one of your family members smokes.

    * Secondhand smoke is a known asthma trigger, so you'll want to avoid it asmuch as possible if you have asthma.

    * If you hang out with smokers or have a family member who smokes in thehouse, you are likely to have more frequent and severe asthma symptoms.

    * Scientific studies of passive smoking effects on health show increased risks oflung disease, heart disease, and various illnesses for people continually exposedto secondhand smoke.

    There's not much you can do about other people's behaviour, but you should letyour friends and family know that what they are doing is making your healthworse. Ask them not to smoke in your house or car. It's your air, after all.

    Think about quitting

  • 7/31/2019 Before It Kills You

    4/5

    You may have started smoking because all your friends do or because you grewup in a house where lots of people smoked. Some people try smoking becausethey are curious or bored. No matter why you started, if you're thinking aboutquitting, it would probably help you.

    What should you do after quitting?

    When you feel capable of going without cigarettes, you should do it completely.That day, you can do the following:

    Remove the things that remind you of smoking cigarettes.

    Throw out all the cigarettes. Throw out or put away all the ashtrays, lighters andmatches. Even if they cost you money, all these objects are temptations to start

    smoking again.

    Put something in your mouth Use a piece of carrot, celery, cinnamon stick,toothpicks, cloves, mint or sugarless chewing gum.

    Keep busy For example, go for a walk, listen to music, read magazines orbooks, call a friend over the telephone, play with the children, go shopping, orrent a video. If you feel a desire to smoke, change the activity to keep busy.

    Rest

    Take a rest or a nap. At night, go to bed early.

    Eat foods with high nutritional value

    Include vegetables, cereals, fruits, meats and fish in your meals.

    Avoid drinks with caffeine

    Coffee, tea and refreshments with caffeine can stimulate your desire to smoke.

    Tell your friends and relatives that you are quitting smoking

    It is important to tell your friends and relatives that you want to quit smoking andto ask them not to offer you cigarettes. Ask your friends and relatives not to giveyou cigarettes even if you ask for them.

    The benefits of quitting smoking

    * Within 20 minutes of quitting - your blood pressure and pulse rate drop to

  • 7/31/2019 Before It Kills You

    5/5

    normal and the temperature of your hands and feet increases to normal.

    * Within 8 hours of quitting - your carbon monoxide levels drop and your oxygenlevels increase, both to normal levels.

    * Within 24 hours of quitting - the risk of a sudden heart attack decreases.

    * Within 48 hours of quitting - nerve endings begin to regenerate and your sensesof smell and taste begin to return to normal.

    * Within 2 weeks to 3 months of quitting - your circulation improves and walkingbecomes easier; even your lung function increases up to 30%.

    * Within 1 to 9 months of quitting - your overall energy typically increases andsymptoms like coughing, nasal congestion, fatigue, and shortness of breathdiminish; also, the small hair-like projections lining your lower airways begin to

    function normally. This increases your lungs' ability to handle mucus, clean theairways, and reduce infections.

    * Within 1 year of quitting - your risk of coronary heart disease becomes 50percent less than that of someone still using tobacco.

    * Within 5 years of quitting - the lung cancer death rate decreases by nearly 50percent compared to one pack/day smokers; the risk of cancer of the mouth ishalf that of a tobacco user.

    Within 10 years of quitting - your lung cancer death rate becomes similar to that

    of someone who never smoked; precancerous cells are replaced with normalcells; your risk of stroke is lowered, possibly to that of a nonuser; your risk ofcancer of the mouth, throat, esophagus, bladder, kidney, and pancreas all godown.

    To conclude, smoking is bad for your health, because it produces a lot ofdamage and in extreme cases, even death. Smoking kills slowly; so if you are asmoker, you are at risk. You are dying! Quit smoking before it is too late. So, quitsmoking before it kills you.