Essential Journal

for Women

Vital Statistics

• Currently 87 women’s magazines in UK, 42 in India and 8 in Middle East.

• Women spend the most per household in 77% of consumer markets.

• Asian market accounts for £1.26 billion a year on clothes and footwear, majority spent by women.

Changing times in print media- need for more refreshing ideas

• Only intellectual magazine• 100 page high quality

production• BBC appraises and keep

copies• Coffee table magazine rich

in content, read repeatedly by many

• 100 page high quality publication

READER PROFILE

• Target Market : 19- 45 years(liked a lot by men for its intellectual content and literary

discussions)

• Professional women- feel proud to be a reader of BEE

• Opinion leaders• Decision makers• Confident ,focused & educated

Why advertise with

– 50,000 Copies- 20000 distributed in UK- All Libraries- 5 Star Hotels in India &

Middle East

Read by intellectual women who are decisive and have disposable money

Deciding power in family

BEE India – The Right Vehicle• Frequency- Quarterly• Category – Coffee Table

Magazine• 100 pages (75 pages editorial)• Launch Price – Invitational Price

of INR 300 per copy• Initially- 50,000 copies• Launch of BEE India will open a

new avenue

Something for Everyone

Distribution Plans

• Penetration –whole India• Availability –All major book

stores and selected vendors• Promotional Campaigns –

Major airports, 5 star deluxe hotels, selected corporate, beauty salons, skin care clinics, health spas, university and college Libraries

BEE is not a magazine but an idea

• It is targeted to reach professionals who are decision makers

• It targets the affluent and intellectual women who are independent

• Association with BEE enhances the brand equity• Any campaign can be custom packaged to suit

to suit the needs of the advertisers.• Offers unique opportunities of wider reach in it’s

UK, Middle East and Indian editions

Only passionate people make a difference

• Awards• Book Clubs

Pen Media Education worldwide