bed bath & beyond brand campaign

Wednesday, May 11, 2011

we have a great announcement. Tyler and I are getting engaged! We are currently starting the move-in process together.


We have differing tastes. I want something a little new southern and creative chaos.


And Tyler Wants a car in his living room. So we’ve had a good deal of things to work out with this new move.


So, I went to the first place my mom recommended with trying to get started on the move in -Bed Bath & Beyond. So, once I dragged Tyler there, we didn’t exactly have the experience we were hoping for.


Item Overload. Almost too many choices.


and then there was this section that looked like a dollar store.


And right across from the dollar store was a Walgreens.

So, we decided that before we could fix our own home, we had to improve BB&B. When we were imagining BB&B we thought it should be the place you go to make your home yours. After you go to Home Depot to fix up your functional house.


BED

CUSTOMERSERVICE

BATH

BEYONDENTRANCE

STYLE

CHECK OUT

FEATUREDDISPLAY

FEATUREDDISPLAY



We came up with the final concept. BB&B, Outfitters for the Custom Home.

print 2


print 3



we would be dawn to our inteactive browser add on through banners like these.

NEED: Demogram


When I see something I get excited about while browsing the web, I usually want to save it to remember for decorating later.


So, now with what we Designed for BB&B we can add any photo or image to out look book.


after you save it, you can assign it to a specific room in your house. And Assign meta-tags such as wooden or vintage.


Then that item tagged w wooden and vintage will be added to our kitchen.


And based on the things you have tagged, BB&B will be able to make suggestions for what items they carry would match your preferences.

NEED: LOOKBOARDS


This is Jen’s Lookbook

NEED: Full Interface



This would also be a mobile utility for use in-store.


We wanted to make it easy to see the items you tagged as part of your in-store experience as well. So, we integrated it into the displays.


We are also keeping their famous coupons.


our housewarming party is next Friday!

bed bath & beyond brand campaign

Business

dollar store

store experience

home depot

custom home

wooden orvintage

w wooden

functional house

living room