Becoming  a  Blog  and  Social  Media  Entrepreneur  

Jane5e  Toral  h5p://www.digientrepreneur.com  

h5p://www.digitalfilipino.com  

Started  with  DigitalFilipino  back  in  1999.  Blogging  plaCorms  were  not  fully  developed  then.  

h5p://www.iblogph.org  

Got  involved  with  blogging  community  with  iBlog  1  onwards.  

Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011  

VisiJng  Social  Networking  sites     51*   53   82  

Search       58   76   80  

Instant  messaging     63   68   69  

Internet  Portal     54   73   67  

VisiJng  public  chat  rooms   54   67   65  

Email     63   65   64  

Played  games  online     53   45   54  

Listen  to  songs  in  music  websites   -­‐   -­‐   45  

Downloaded  or  uploaded  music  files  online     25   37   37  

Shared/posted  something  online  that  you  created   15   24   36  

*  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums  Base:  Past  month  Internet  users  aged  10+  across  NaJonal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  

AcJviJes  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011  

Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…  

Total   Age   Gender   SEC  

Past  Month  Reach  (%)  

Internet  usage  highest  amongst  upscale  under  30s…  

Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaJonal  Urban  Philippines  Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  

E-­‐Commerce  is  Growing  

Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  

We  need  new  business  models.  

A5uned  to  economic  situaJon  and  needs  of  rising  generaJon.  

h5p://digientrepreneur.com  

3  Market  Needs  

Low-­‐cost  but  effecJve  website  Rank  in  search  engines  

Tap  social  media  

Very  few  service  providers……  

The  Social  Object,  in  a  nutshell,  is  the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking  

to  somebody  else.    -­‐  Hugh  Macleod  

Source:  h5p://gapingvoid.com/so/  

A  successful  Digital  PR  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

Social  Media  can…  

•  Increase  sales  •  IntegraJon  ma5ers  

•  Impacts  spend  and  consumpJon  

•  Change  brand  percepJon  •  Brand  exposure  is  low  

Source:  Ogilvy  &  Mather  /  ChatThreads  

The  10%  (fans)  that  influences  the  90%  (mass  market)  

•  Teenage  Pirates  •  Cashless  Innovators  •  DisrupJve  Diva  

•  Discover  the  social  currency  in  a  product  

Source:  h5p://mobileyouth.org  

Can  I  make  money  by  creaJng  an  online  community?  

Blog  Entrepreneurs  

•  Content  development  &  site  building  •  Traffic  &  conversion  

•  Amplify,  engage,  &  create  movements  

•  CreaJve  &  compeJJve  

Benefits  

It  is  all  about  karma..  

Create  opportuniJes  that  will  benefit  other  bloggers.  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Will  you  embark  on  this  adventure  or  not?  

Thank  you!  

We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com  

h5p://slideshare.net/jane5etoral