becomeshakespeare.com's retail distribution services
DESCRIPTION
Ever wonder how retail book stores in India operate? This presentation will explain the process as well as tell you how you can place your book for sale across major book stores pan-India.TRANSCRIPT
Retail DistributionPan India
Benefits
DiscoverabilityOnce your book is in a bookstore, it is not behind a search bar on an ecommerce site which has millions of books listed. This ensures that the book is easily discovered by readers.
Instant GratificationReaders browse for books in their free time. In such a case, if you’ve liked a book, you buy it immediately and don’t want to wait 2-3 days for the book to arrive via ecommerce.
CredibilityBooks available at bookstores are always considered more credible than at other venues as they are cherry picked by the retailers. This is unlike ecommerce where everything is unavailable.
Ease of SamplingBefore one wishes to buy the book, one can flip through the pages and read a chapter or two before making the purchase.
Growing Consumer AwarenessOnce your book is in a bookstore, it is not behind a search bar on an ecommerce site which has millions of books listed. This ensures that the book is easily discovered by readers.
Key Features
Key Features
Handling returns for your books (if any)
Distribution of books across 10 major metro cities across India
Display period of 3 months
Warehousing of your print books
Order servicing of your books for 1 year
Automated six monthly royalty payments & Customer dashboard to track royalty and sales
Key Features
Get Your Books to Bookstores Pan India
Traditionally published books have an edge over self-published books or those published by niche/smaller publishers. It is a well-known fact that early adopters of books are more likely to buy from bookstores.
Now, BecomeShakespeare.Com offers you the same advantage. India is still a retail outlet led market. Majority of regular readers still prefer walking into a bookstore to buy books. It is about time you made your book available for display at retail stores.
Process & Timeline
Inventory ReceiptBooks are received from Author and entered in our ERP system
Distribution PlanningPlanning & prioritizing of the distribution plan depending on the genre of the book
Timeline2 Working Days
Timeline2 Working Days
Process & TimelineOrder ReceiptAfter the distribution planning, we take orders for the books from the listed retailers on our panel.
Order FulfillmentAfter purchase orders are received, the books are accordingly billed, packed and dispatched to the retailers.
Delivery ConfirmationWe then take delivery confirmations at the retailers to ensure that the books have been received in good condition as per their orders.
Timeline1 Week
Timeline 8 Working Days
Timeline 3 Working Days
Process & Timeline
Display at Book ShelvesAfter receiving the stock, the retailer needs to add barcodes to the books and then display them on shelves.
ReturnsIf the book sales move slowly, the retailer returns the stocks to us post 90 days. We receive the same and enter the stocks into our systems. The retailers pay us for the goods sold, we then you pay you the royalty.
Re-OrderingAs the books sell, the retailers may place more orders. After receiving the orders, there follows the same process of order fulfillment, delivery confirmations and display with the same timelines.
Timeline 3 Working Days
The paid display feature enables display of the books across stores for 90 days. As per the sales of your book, the orders from retailers are replenished periodically. Let’s take an example where your books are on sale at just 30 retailers. Let’s assume a scenario where 1 book is sold every 2 days across 15 retailers. That translates to 225 copies in a single month (15 copies sold across 15 retailers). This number can then be repeated periodically for an entire year as long as the demand for the book remains across the retail chain.
Understanding Return on Investment (ROI)
Key Concepts
Understanding Sales or Returns (SOR)
The offline retailers i.e. the physical bookstores work on SOR basis i.e. they stock books for a certain period. If the books sell, they make payment for the sold copies.
The copies that don’t sell are returned to us. The payment, as well as return of stocks happens after a credit period, which is 90 - 120 days from the billing month.
Thus, this order cycle is generally of 120-150 days including 30 days of the billing month.
Key Concepts
Also, a lot of stores do not re-order or pay till they clear the existing stock i.e. if they have taken 10 books and 7 are sold, they neither re-order nor pay for the 7 books. They wait till all the 10 books are sold. If we insist on immediate payment, they return the entire unsold stock which reduces any chance of further sales.
Understanding Sales or Returns (SOR)
Key Concepts
Hence, we refrain from calling back the books. Very few stores in retail work efficiently enough to pay up per quarter. The larger stores do. When they order for particular books, they either pay or return the stock at the end of the credit period. The smaller stores are highly unorganized.
Key Concepts
Understanding Sales or Returns (SOR)
Packages
*Display period at landmark stores is valid for 3 Months. However, any further orders from retailers will be serviced a period of 1 year.
Retail III Distribu.on Across 6 Premium Landmark + 30 Retail Stores
Warehousing (300 Copies)
3 Month Display Period*
Order Servicing
Automated repor.ng
Returns Handling
Royalty: 35% of MRP
Tenure: 1 year
Retail II Distribu.on Across 6 Premium Landmark Stores
Warehousing (100 Copies)
3 Month Display Period*
Order Servicing
Automated repor.ng
Returns Handling
Royalty: 35% of MRP
Tenure: 1 year
Retail I Distribu.on Across 30 Retail Stores
Warehousing (200 Copies)
3 Month Display Period*
Order Servicing
Automated repor.ng
Returns Handling
Royalty: 35% of MRP
Tenure: 1 year `30000/ $600 `30000/ $600 `50000/ $1000
Get going
DetailsSend your full name, address, contact information along with details about your book to [email protected]
DocumentationWe will send you an agreement (including non-disclosure clauses).
PaymentMake the payment & we will send you a project activation email.
Contact
AddressWordit Content Design & Editing Services Pvt Ltd,Newbridge Business Centre, C – 38 & 39, Parinee Crescenzo,G Block, Bandra Kurla Complex,Bandra East,
Mumbai–400 051
Write [email protected]
Contact No:+91 80 80 22 66 99
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