become known as an expert in your field

BECOME KNOWNAS AN EXPERT IN YOUR FIELD

with Dale Thomas Vaughn

As Seen On:

Previous Speaking, Clients and Programming:

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TIME

BRAND AUTHENTICITY

2003 20162010

Self-Doubt

SystemsProblems

LeaderlessAlone and Adrift

Created SomethingNewsworthy



YOU’RE IN THE RIGHT PLACE IF…‣ YOU WANT TO RAISE YOUR PROFILE AND GROW

YOUR INFLUENCE ‣ YOU'RE TIRED OF BEING YOUR INDUSTRY'S BEST

KEPT SECRET ‣ YOU’RE FRUSTRATED BY SEEING LESS QUALIFIED

PEOPLE WITH MORE NAME/BRAND RECOGNITION ‣ YOU’RE A DOER WHO NEEDS PROCESSES AND

SYSTEMS THAT REALLY WORK - NOT HOCUS POCUS

YOU DON’T HAVE TO WAIT A DECADE (OR MORE)

I built a system

1. UNDERSTAND WHAT MAKES YOU NEWSWORTHY 2. CREATE YOUR UNIQUE KEY MESSAGES 3. BUILD YOUR TARGETED MEDIA LIST 4. THE NUMBERS GAME: PITCHING 5. DELIVER GREAT MEDIA

Washington Post

26 April 2016

(EST.) MONTHLY VISITS: 220M

(EST.) COVERAGE VIEWS: 132K

DOMAIN AUTHORITY: 96

210

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Glamour

11 May 2016

(EST.) MONTHLY VISITS: 9.76M

(EST.) COVERAGE VIEWS: 15.3K


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Howard Stern

03 May 2016

(EST.) MONTHLY VISITS: 976K



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TODAY’S AGENDA

TODAY WE’LL COVER1. HOW TO SYSTEMATICALLY RAISE YOUR

PROFILE THROUGH EARNED MEDIA. 2. HOW TO PREPARE YOUR NEWSWORTHY

MESSAGES AND PITCH THEM. 3. HOW TO GET BOOKED TO SPEAK IN

FRONT OF THE RIGHT AUDIENCES FOR YOUR BUSINESS.

BONUS: HOW I SELF-PUBLISHED 5 BEST-SELLING BOOKS TO RAISE MY PROFILE

HOW TO SYSTEMATICALLY RAISE YOUR PROFILE THROUGH EARNED MEDIA.

1. UNDERSTAND WHAT MAKES YOU NEWSWORTHY

These are basically the 5 areas of newsworthiness… find the one(s) that fit you the best! Source: BiteSizePR

What Makes You Newsworthy?

Timely Timely stories are current. While the story topic doesn’t have to be “breaking news,” it should offer something new or tie into a current event in order to be considered timely. Look at the calendar… what upcoming holidays could you tag yourself onto?

Significance Significance is how and whether the story affects its audience. How is the story relevant or interesting? Does the story relay events or information that will impact its audience? Are there a large number of people who are affected by the story? First, Biggest, New Angle on something everyone knows/uses…

Proximity Proximity generally refers to geographical proximity but can also apply to social or cultural proximity. Events that occur locally or nearby will always have more significance. Can you be a local hero, David v. Goliath story, or homecoming story?

Prominence Famous people get regular news coverage simply by virtue of being well-known. Readers and viewers are interested in celebrity, and because of this interest, famous people are newsworthy. Can you compare your story to a celebrity story?

Human Interest Basically, human interest is the catchall criteria for all other stories that will be interesting to an audience. Stories that are unique, compelling, inspiring, amusing, or otherwise have emotional impact or appeal will meet the standard for human interest.

© Dale Thomas Vaughn

BE AUTHENTIC BE CLEAR BE YOU

Dale Thomas Vaughn

WHY DOES CLARITY AND AUTHENTICITY MATTER?

2. CREATE YOUR UNIQUE KEY MESSAGES

Key Messages “What is Cuddlist.com?”

1. A Cuddlist is a trained, certified cuddle therapist who you can hire to help you unlock the natural stressrelief and anxietyreducing systems built into our biology.

“Why is this important?”

2. “At Cuddlist, Our Mission is to…” offer a safe way to engage the healing power of

intimate nonsexual touch in a touchisolated society.� We’re touchdeprived, and most of us don’t even know it consciously. All we know is that there’s loneliness and stress and a deep sense of missing out. We feel this because there’s a biochemical yearning for something that is missing in our lives. And there is something missing: touch and the connection with others that it fosters.

“Does it really work?”

3. “I’d like to talk about...” the proven benefits of Cuddling. Cuddling is so good for you in so many ways. We are biologically hardwired to need cuddling. In fact, cuddling triggers the brain to fill your blood stream with the happinessinducing hormone “oxytocin," which scientists actually call the “CuddleHormone.” Physiological benefits of oxytocin are welldocumented, touch really is a need like sleep, food and water. If the body doesn’t get touch over time it suffers.

“What kind of clients do you get?”

4. “A Cuddlist might be right for you if…”

● You feel (touchdeprived, stressed, anxious, lonely) ● You are constantly nurturing everyone else, but you could use a little nurturing yourself ● You’ve recently suffered a loss of a loved one or a breakup and you need a safe hug ● You’d like the benefit of cuddling without the challenges of sex or relationships ● Therapy has helped you intellectually, but you still feel disconnected from your body ● You feel numb for any reason.

“How does it work?”

5. Cuddlists are Safe, Confidential, and WellTrained

When you choose to Cuddle, your safest choice is Cuddlist.com because our practitioners have been certified to Cuddle Responsibly.

"If people want to get in on this, what do they do?" 6. Call to Action

● If you want to become a Cuddlist, demand is on the rise, go to Cuddlist.com to enroll in our next class

● If you’d like to try Cuddlist, Go to Cuddlist.com to connect with a cuddlist near you.

HOW TO GET BOOKED TO SPEAK IN FRONT OF THE RIGHT AUDIENCES FOR YOUR BUSINESS.

BONUS: HOW I SELF-PUBLISHED 5 BEST-SELLING BOOKS TO RAISE MY PROFILE

3. BUILD YOUR TARGETED MEDIA LIST

4. THE NUMBERS GAME: PITCHING

chicagotribune.com

26 April 2016




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The Good Men Project

24 February 2016




4.8K

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Washington Post

26 April 2016




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Glamour

11 May 2016




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Small Business Big Marketing

21 March 2016

(EST.) MONTHLY VISITS: 13.4K

(EST.) COVERAGE VIEWS: 950


120

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SoundCloud

23 December 2015




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Howard Stern

03 May 2016

(EST.) MONTHLY VISITS: 976K



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5. DELIVER GREAT MEDIA

EXECUTIVE SUMMARY OBJECTIVE Cuddlist offers a safe way to engage the healing power of intimate non-sexual touch in a touch-isolated society.

GOALS 1. Attract new subscribers (trained cuddle therapists) 2. Attract new clients (paying consumers) 3. Educate the public about the “healing power of intimate non-sexual touch”

SOLUTIONS A multi-phase strategy to generate traffic/demand. Targeted outreach in phase 1, larger scope in phase 2. 1. Focus on lead generation system to attract target lead quantities for phase 1. 2. Build media relationships for phase 2.

PROJECT OUTLINE

Phase 1: NICHE - Attract localized, highly qualified leads through small events, online marketing, and social media. • Content Development: Hone key messages, coach spokesperson on delivery, create pitch verbiage & visuals • Social Media: develop target avatar using Facebook insights, create full social media campaign (via Buffer) • Online Events: Host Pre-Cuddle virtual events (via Blab) to grow followers, Social Media push, FB Ads • Partnerships: Determine target partners (healers/therapists/concierges), create referral program, invite • Local Events: Host localized tangible events with event marketing campaign • Blog tour: invite/connect with top 10 blogs in avatar’s feeds (MindBodyGreen, EliteDaily, GoodMenProject, etc.)

Phase 2: MASSES - Attract larger audiences through mass media • Media tour: Create newsworthy pitch with visuals and props, call morning show producers in key markets • Network: Contact all therapeutic and holistic conferences held in NYC in 2016 with offer to host cuddle events

Monthly Continuing Retainer (if desired) • Cuddlist Marketing Training Program: Train Cuddlists to market themselves • Web Development: SEO and RSS backlinks created via content partnerships with blog relationships • Inbound Marketing: Develop ongoing social content to attract incoming leads more regularly • Expand Media Tour: Bring news pitch to expanded marketplaces

DALE THOMAS VAUGHNCommunication Strategies

3-5 Key Messages + Call to Action

What makes you newsworthy?

© Dale Thomas Vaughn

What are your vehicles?

Who is your audience?Name your ideal client/consumer… let’s say their name is Pat… what do they do on weekends? Income, Interests, Identity? Pro tip: Use Facebook Advertising Insights to narrow this down.

Circle the vehicle below you want to ride to your celebrity ball.

Local TV Morning News Radio

Podcasts Blogs

Newspapers Magazines

Web TV Shows Social MediaBlab/Periscope

Visual Auditory Print

1. “What is your topic?”

2. “Why is this important?”

3. “Does it really work?”

4. “What kind of clients/stories do you see/hear?”

5. “How does it work?”

"If people want to get in on this, what do they do?"

Don’t Worry!

I have Templates and

Exercises for All of This

This is Great!

How do I take it home with me?

MENTOR

WHAT TO LOOK FOR IN A MENTOR

▸ Pick one mentor, roll up your sleeves, and get to work

▸ Do they have a specific and proven strategy?

▸ Do you TRUST them?

▸ Do they support you in being guided by your “source?"

▸ Do they have what you want in a specific area?

▸ Do they inspire you?

▸ Are they still relevant?

THE FIRST 5 PEOPLE WHO QUALIFY.

5/31/2016 Rock The Media Application

https://docs.google.com/a/nextgent.com/forms/d/1NCLpXG_pnA0r7etAHmYdNjMfgpnfZMizm4wRVuNS9is/edit 1/2

Rock The Media ApplicationApply for a one on one call with Dale Thomas Vaughn to explore your best next move.

* Required

1. Name *

2. Email Address *

3. If we’re having this conversation one year from today, what would have had to havehappened for it to be the best business year of your life?

4. Read carefully, You must check all the boxes in order to be considered: *Check all that apply.

Today's talk really spoke to me. I don't want to settle. I want to become known as anexpert in my field.

I am ready to have a frank conversation about building my goals and determining mybest next action to yield the best results.

I know my current process is not supporting me in the best way possible, it's holding meback, and I'm ready to change that.

I have an "investing in myself" mindset I invest the time, energy or money necessary toget the help I need.

I highly value this offer and I fully commit to showing up for my session with Dale readyto take action.

bit.ly/rockthemediaapplication

MY MAIN OBJECTIVE

“HE PICKED UP OUR CONCEPTS VERY FAST AND SHAPED THEM WAY BEYOND OUR WILDEST IMAGINATION. WHAT A WRITER!! YOU GET 120% WITH DALE.”

Doug Hughes, Productive Entertainment

DALE'S AN OUTSTANDING COMMUNICATOR - ONE OF THE BEST I'VE COME ACROSS IN MY CAREER. HIS UNDERSTANDING OF EARNED MEDIA AND STRATEGIC COMMUNICATIONS SETS HIM APART.

Mark Holley, Method Schools

WHAT’S POSSIBLE

DALE IS A GREAT COMMUNICATOR AND COLLABORATOR WITH A PERSONALITY THAT GLOWS WITH POSITIVITY.

Wil Fernandez, VINTAGE 2014

WHAT’S POSSIBLE

BEWARE OF THINGS YOU’LL DO “TOMORROW” - START TODAY, NOW, IF YOU CAN,

AND YOU WILL NEVER ASK YOURSELF WHAT COULD HAVE BEEN.

DALE THOMAS VAUGHN

WHAT’S POSSIBLE

become known as an expert in your field

Presentations & Public Speaking