tourism.wildasia.org

Wild Asia’s Responsible

Tourism Awards

2014

Media Partners

Introducing Wild Asia

Wild Asia is a social enterprise with a

mission to inspire businesses to

improve their social and

environmental practices to meet and

exceed global standards. We aim to

create change from within the

industry through direct engagements

with businesses which have an impact

on our environment and people.

Background

Wild Asia Responsible Tourism Awards:

• Established in 2006 (2014 will be our eighth annual awards)

• First and best known Asia wide responsible tourism awards

• Objective: identifying leaders in sustainability to inspire the

industry to adopt best practices

• Based on international standards (the Global Sustainable Tourism

Criteria)

• Celebrated each year at ITB Asia (region’s biggest B2B travel

trade show)

Impact to date

Applicants from

14 countries

190 tourism

businesses

applied to date

57 finalists

and winners

12 international

travel media

partners (2013)

Why should you partner?Promote Responsible Tourism

• Showcase your commitment to a RT industry,

and get a mention in our Awards in 2014

communications.

Protecting our Destinations

• Help us identify leaders, to educate other

operators, and build a better industry.

Exposure at ITB Asia

• Wild Asia is official CSR Partner and Event

Manager of Responsible Tourism Centre and

events.

Partner duties

Date Item

28th March Press Release/Social Media: Launch 2014 Awards

Various

April/May

Social Media: promotions to apply, deadline 23rd May

27th June Press Release/Social Media: 2014 Finalists announced

Various

July/Aug

Optional: opportunities to do behind the scenes feature article

29th – 31st

October (TBC)

Press Event Invite: ITB Asia, Singapore

Press Release/Social Media: 2014 Winners announced at ITB Asia

Partner, and we will send you Media Kits to help schedule

relevant Press Releases and feeds via Social Media.

Benefits for Partners

• Logo, description, and link on tourism.wildasia.org

• Logo and link included in all associated Newsletters and

Press Releases from Wild Asia

• Exposure at ITB Asia, region’s biggest B2B travel trade show

• Complimentary admission to ITB Asia for Wild Asia

Responsible Tourism Awards ceremony

• Invitation to exclusive informal Media Chit-Chat event with

2014 Winners at ITB Asia

Past Partners/Exposure

Any questions?

Amy McLoughlin

Responsible Tourism Awards Manager

amy@wildasia.org

+855 977 054 618 (Cambodia)

tourism.wildasia.org

Thank you

Media Partners