J i l l Lawrence Vaughan, APR

Director of Communications

Virginia Lottery

BECOME A LEADER COMMUNICATOR

More than sharing information

Communicating that moves people to action (and they feel great about doing it)

WHAT IS A LEADER COMMUNICATOR?

Sheila Hill-Christian

President & CEO

Hill-Christian Consulting Group

THE EXPERTS: MY MENTORS

Paula Otto

Executive Director

Virginia Lottery

THE EXPERTS: MY MENTORS

Kim Farlow

Director, Public Relations

Big River

THE EXPERTS: MY MENTORS

Pam DiSalvo Lepley, APR

Chief Communicat ions Offi cer/Execut ive Director , Div is ion of Univers i ty Relat ions

Virg in ia Commonwealth Univers i ty

THE EXPERTS: MY MENTORS

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Denise Wright

Communications & PR Manager

Luck Stone Corporation

THE EXPERTS: MY MENTORS

Tina Lambert, CAE

Vice President, Member & Public Relations

Virginia Society of CPAs

THE EXPERTS: MY MENTORS

Linnie S. Carter, Ph.D., APR

President & CEO

Linnie Carter & Associates LLC

THE EXPERTS: MY MENTORS

Have a clear sense of your moral compass

Be open and honestKeep your promisesDon’t hold on to bad newsBe fiercely loyal to your organizationTackle healthy conflict head onNEVER burn bridges

COMMUNICATE WITH INTEGRITY

Take the high roadActions speak louder than wordsLead by exampleYou either make or break the message

COMMUNICATE WITH INTEGRITY

Schedule time on your calendar to communicate

Make the most of that timeSaying you don’t have time is not an option

Be accessible to everyone in the organization

TAKE TIME TO COMMUNICATE

Stop and listenTalk to your audience, not to yourselfRespond to the most diffi cult call firstThink about the “how” and “why”Demonstrate your passionBe curiousDocument as much as possible

REMEMBER THE FUNDAMENTALS

Never handle a piece of paper or electronic communication more than once

Always have someone proofread your writing

Select the right communications vehicleAsk open-ended questions to spark dialogue

Know your audience

REMEMBER THE FUNDAMENTALS

Be decisiveKeep your ego in checkGo out of your way to communicate to all and treat everyone with respect

Build relationships with diffi cult people

Say thank you oftenKeep your cool

BUILD TRUST WITH PEOPLE

Be visible and approachableMake others feel good about themselves and their contributions

Ask for others’ opinions regularlyFocus on relationships

BUILD TRUST WITH PEOPLE

Learn how to hold your own in a business conversation

Know the jargon, as annoying as it isTake the jobs no one else wantsBe a life-long learner and surround yourself with others who embrace this

LEARN THE BUSINESS

Immerse yourself in other areasMonitor industry trendsUnderstand the organizational strategy

How do you fit in?How do other departments fit in?How can you help and add value?Be a silo buster

LEARN THE BUSINESS

Answer questionsGo beyond answering questions, create conversations

Ask questions. Do others get it?7 times, 7 ways

CHECK FOR UNDERSTANDING

Saying something in e-mail that you would not say to someone’s face

Being unresponsiveNot answering a question because the recipient will not like the answer

Inappropriate use of e-mailTyposSitting in meetings and offering nothing

AVOID THESE AT ALL COSTS!

Being afraid to ask questionsRequesting something from a colleague at the last minute or past due

E-mailing or texting during meetings or meals

Being inconsistent

AVOID THESE AT ALL COSTS!

Do not gossipIn a status meeting, make your point and move on

Rehearse every time, especially when you don’t think you need to

BONUS TIPS FROM JILL

Are you a constant positive reflection of the organization?

Does your personal brand sparkle? If not, scrub it!

Have you Googled yourself lately?

BONUS TIPS FROM JILL

YOUR PERSONAL BRAND IS EVERYWHERE

Let’s check for understanding!

QUESTIONS?

Thank you!

Jill Lawrence Vaughan, APRhttp://

www.linkedin.com/pub/jill-lawrence-vaughan

GO FORTH AND COMMUNICATE