Because your brand would look really good on glossy paper.Advertise with us.

Beth Santos et le voyage au féminin

Beth Santos About Women Travelling

L’été gourmand de Stéphane Modat

Stéphane Modat’s Gourmet Summer

Fashion : À la londonienne

London Style

Nos bonnes adresses à Québec

Our Best Addresses in Québec City

CHÂTEAUvie de

MA

GA

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E

Nº 1

3

CE MAGAZINE EST À VOUS. YOURS TO KEEP.

80222-FCF18-MAG-Numero13-1.indd 1 2018-06-07 8:53 AM

CHÂTEAUvie de

2019 MEDIA KIT

A bilingual magazine in French

and English

Distributed biannually

exclusively in the hotel

Inspiring content on the art of living

in the Château Frontenac

and Québec City

FAIRMONT LE CHÂTEAU FRONTENAC MAGAZINE

• A BILINGUAL MAGAZINE IN FRENCH AND ENGLISH

• TWO ISSUES PER YEAR, SPRING AND FALL

• EXCLUSIVE DISTRIBUTION IN EACH OF THE 611 ROOMS AND COMMON AREAS OF THE FAIRMONT LE CHÂTEAU FRONTENAC AS WELL AS DURING MANY SPECIAL EVENTS

• UP TO 10 READERS PER COPY

• HIGH-END PRINTING

• INSPIRING CONTENT FOCUSED ON THE ART OF LIVING IN THE CHÂTEAU FRONTENAC AND QUÉBEC CITY

• AVERAGE OCCUPANCY RATE OF 85% BETWEEN JUNE AND OCTOBER AND 72% ANNUALLY

• EXCEPTIONAL ADVERTISING RATES

2 0 1 9 M E D I A K I T

ONLY

$1,950PER PAGE

Standing inside the old city walls, at the top of Cap Diamant, Fairmont Le Château Frontenac is one of the most prestigious hotels in the world, and has been for 125 years.

Revamped from top to bottom in 2013, the 5-star unites past and present with the utmost refinement. Here, history and design form a winning combination where contemporary comfort and classic elegance are brought to the same table.

Distributed twice yearly in each of the Fairmont Le Château Frontenac’s 611 rooms and suites, in its public spaces, restaurants and bars, as well as the Château’s shop, Vie de Château magazine introduces its readers to an art of living worthy of the grand hotel’s reputation.

I invite you to take advantage of this contemporary platform, which captures the essence of our legendary establishment.

THE FAIRMONT LE CHÂTEAU FRONTENAC’S VERY OWN MAGAZINE

THIS MAGAZINE IS THE IDEAL UPSCALE TOOL FOR DISCOVERING WHAT TO DO IN QUÉBEC CITY, FEATURING THE BEST SHOPPING, FINE DINING AND CULTURAL EXPERIENCES.

BECOME PART OF HISTORY AND

BE A PROUD PARTNER OF

VIE DE CHÂTEAUMAGAZINE

THE CONTENT

• BEHIND THE SCENES LOOK AT THE CHÂTEAU

• WHERE TO SHOP

• CULTURAL OUTINGS

• WHAT TO DO IN QUÉBEC CITY

• GASTRONOMY

• FASHION AND TRENDS

IN BRIEF

UP TO

150,000READERS

Une année de festivités

A year of celebrations

125 ans d’ histoire exceptionnelle

125 Years of Outstanding History

L’art de vivre signé ChâteauChâteau’s Lifestyle

Gastronomie, culture et architecture

Fine Dining, Culture and Architecture

CHÂTEAUvie de

MA

GA

ZIN

E

Nº 1

2

PP42

1915

27

ÉDITION À COLLECTIONNER. COLLECTOR’S EDITION.

76678-FCF17-MAG-Numero12_Covers.indd 1 2017-12-13 2:21 PM

Christian Bégin, rafraîchissant

Refreshing

Les traditions hivernales de Modat

Modat ’s Winter Traditions

Fashion : Star de contraste

Nos meilleures adresses à QuébecOur Best Addresses

in Québec City

CHÂTEAUvie de

MA

GA

ZIN

E

Nº 1

4CE MAGAZINE EST À VOUS. YOURS TO KEEP.

VIE DE CHÂTEAU IS QUÉBEC CITY SEEN THROUGH THE EYES OF ITS CREATORS AND BUSINESS PEOPLE WHO, EVERY DAY, CONTRIBUTE TO ITS SPARKLING PERSONALITY.

1The magazine is distributed exclusively to the Fairmont

Le Château Frontenac clientele. An issue is placed

on the beds of every new guest who is welcomed to

the hotel’s 611 rooms.

2It reaches active readers,

who are interested in what surrounds the Fairmont Le Château Frontenac.

3The Fairmont Le Château

Frontenac is a luxury destination with an average

annual occupancy rate of 72%, patronized by distinguished

and passionate travellers.

3 REASONS TO ADVERTISE

IN VIE DE CHÂTEAU

D I G I TA L E D I T I O NA digital version of the magazine is also available.

Find out about the possibility of integrating your video advertisement, photo gallery or exclusive extras in the digital editions.

More than 50% of readers take action after being exposed to

the magazine’s ads

87% of readers prefer paper

75% of readers read more than 75% of

the magazine

Within the hotel, up to 10 different

people might read the same copy

Source: www.magazinescanada.ca PMB FALL 2013, ADULTS 18 +, 2015-2016 Vie de Château magazine reader survey

• BETWEEN JUNE 1 AND OCTOBER 31, THE CHÂTEAU REGISTERS NEARLY 40,000 ARRIVALS, AMOUNTING TO NEARLY 160,000 CLIENTS

• AVERAGE AGE: 40

• AVERAGE HOUSEHOLD INCOME: $255,000

FAIRMONT LE CHÂTEAU FRONTENAC CLIENTELE

35% QUÉBEC-BASED

30% ENGLISH CANADA

25% UNITED STATES

10% INTERNATIONAL

MAGAZINE STATISTICS

• AVERAGE STAY: 2.1 DAYS

• TYPICAL CLIENT PROFILE: - EXECUTIVE, SOPHISTICATED, ADVENTUROUS, ATHLETIC, READY TO SPEND TO CATER TO HIS/HER INTERESTS - PARTICULARLY FOND OF FINE DINING, CULTURE AND TRAVEL

Source : Le Fairmont Château Frontenac, 2015

FACTS AND NUMBERS

An inspiring, sophisticated and distinctive magazine

MEDIA KIT2019

PP4

2191

527

+Montréal émergent

(Re-)Emerging MontréalTesla

la coqueluche mobile The Mobile Star

rencontres we meet

George StroumboulopoulosDaniel Vézina

Normand Laprise

numéroissue

la mode sur les grands chemins

High Road to Fashion

par Germain

Ce magazine est à vous. Yours to keep.

CE MAGAZINE EST À VOUS. YOURS TO KEEP.

PP4

2191

527

+GERMAIN

Arts

XAVIER DOLANConfessions de voyageTravel confessions

rencontres we meet

Christiane LemieuxChristiane Germain

76705-GER17-Magazine14.indd 1 2017-10-03 3:52 PM

CE MAGAZINE EST À VOUS. YOURS TO KEEP.

PP4

2191

527

+GERMAINen mode sportifAthletic Spirit

LAURENT DUVERNAY-TARDIFPlus grand que nature Larger than Life

rencontres we meet

Trudy CraneNorman Hardie

+QuébecBelle et rebelleBold and Beautiful

rencontres we meet

Byron & Dexter PeartJean-Luc Valleix

Marie-Michèle Gagnon

Ce magazine est à vous. Yours to keep.

PP4

2191

527

édition n° 10

chic RadaR10 Canadiens à surveiller10 Canadians to Watch

GERMAG15-02-Magazine_1a49.indd 1 2015-09-17 10:02 AM

CE MAGAZINE EST À VOUS. YOURS TO KEEP.

PP4

2191

527

+ALBERTAGrands espacesBig Country

rencontres we meetYannick Nézet-SéguinJosh Mario JohnTom Dixon

ESCAPADE INSPIRANTE

INSPIRING GETAWAY

Season startersRentrée sportive

1316-GER-Magazine12_V3.indd 1 2016-09-13 1:45 PM

CHIC News: Our take on fashion, design, art, and great food

CHIC Traveller: The latest trends for globetrotters

CHIC concierge recommendations: The best addresses and new things to discover in Canada’s cities

CHIC Radar: The personalities and new ideas worth keeping an eye on across Canada

CHIC Destination: Places to discover

MEDIA KIT 2019

High-end bilingual

magazine

Two issues per year, in spring and fall

CHIC par Le Germain magazine features bold national content that’s in-depth and well-researched—perfect for readers interested in travel and lifestyle.

Standard paid ad, distinct from the magazine’s editorial content.

Non-intrusive native advertising integrates your brand content into the magazine’s editorial content, giving it the same look and feel.

NATIVE ADVERTISING

PRINT ADVERTISEMENT CHIC MARKET ADVERTISEMENT

INTEGRATED ADVERTISING PLAN

4 ADVERTISING OPTIONS ARE AVAILABLE TO YOU

Combine our various content platforms to promote your digital brand. Ask your rep about an integrated content plan.

EDITORIAL CONTENT

THE CLEVER CONTENT AND UNIQUE VOICE OF THIS MAGAZINE TAKE LIFESTYLE TO A WHOLE NEW LEVEL of ELEGANCE AND refinement.

CHIC par Le Germain is all about charm and style.

It addresses business travellers staying at Le Germain,

Alt as well as Alt+ Hotels across Canada.

The magazine’s unique and fresh perspective

complements the feel-at-home experience our hotels

offer and our guests appreciate. To be read in the

comfort of one of our properties, CHIC par

Le Germain is the go-to source for travellers to

navigate the city easily and efficiently and later take

home to plan future outings. Each issue will provide

keen insights into the secrets of the designers and

artists who share with Group Germain Hotels

a passion for beautiful things.

CHIC par Le Germain is a vibrant and sophisticated

lifestyle publication offering advertisers a high-end

readership and exclusive national distribution.

Format du PAP : 100 % Trim : 8.625" x 10.875" Type : 7.625" x 10.125"Bleed : 8.875" x 11.125"Visible : N/ASortie laser @ 100 %

Client : Air Canada Nº dossier : 1100738Description : Publication : Chic Nº annonce : Date parution : —Infographiste : NMNom du fichier : 1100738_AC_MAG_Chic_8.625x10.875po_BIL

CCOULEURS:

M Y K DIE 000 000

ÉPREUVE STUDIo # 3DATE: AUgUST 12, 2014 11:30 AM

000

THERE’S CORPORATE TRAVEL, THEN THERE’S CORPORATE TRAVEL WITH US.

IL Y A LES VOYAGES D’AFFAIRES. ET LES VOYAGES D’AFFAIRES AVEC NOUS.

Booking business travel with us has its benefits. Not only will your company get discounts on flights

and save on travel expenses, your employees will have access to exclusive services – everything from

eUpgrade credits to access to our Maple Leaf Lounges. And you can keep track of it all online, then sit

back and reap the rewards. Get on board with all we have to offer at aircanada.com/corporaterewards

Réserver un voyage d’affaires avec nous a ses avantages. Non seulement votre entreprise bénéficie de

réductions sur les vols et économise sur les frais de voyage, mais vos employés ont accès à des services

exclusifs – allant des crédits eSurclassement à l’accès à notre salon Feuille d’érable. Vous pourrez suivre et

gérer tout cela en ligne, alors asseyez-vous et récoltez les fruits de votre travail. Montez à bord, avec tout

ce que cela comprend, via aircanada.com/affairesplus

Business travel made simple and rewarding. | Le voyage d’affaires, version simple et enrichissante.

1100738_AC_MAG_Chic_8.625x10.875po_BIL.indd 1 8/13/14 11:22 AM

DES AVANTAGES POUR VOTRE ENTREPRISEAir Canada Affaires Plus permet aux entreprises de toute taille d’économiser, d’accumuler des primes et de profiter de services exclusifs chaque fois qu’elles réservent des vols avec Air Canada et ses partenaires. Parmi les primes offertes, on retrouve les crédits de eSurclassements, l’accès aux Salons feuille d’érableMC et la sélection de places Préférence gratuite... Le fonctionnement du programme est simple : plus votre entreprise y participe, plus elle se rapproche du prochain niveau de récompenses qu’elle peut ensuite partager entre ses employés. D’ailleurs, les membres bénéficient d’offres exclusives dès le premier jour d’adhésion. Les avantages du programme bonifient réellement l’expérience du voyage d’affaires ! UN OUTIL SIMPLE ET INTUITIF, DES VOYAGES D’AFFAIRES OPTIMISÉSL’objectif d’Air Canada Affaires Plus ? Aider les entreprises à gérer leurs déplacements et leurs dépenses de voyage grâce à un outil en ligne complet et convivial. Réserver des vols ou une voiture, administrer et partager les itinéraires et faire le suivi simultané des dépenses et des primes accumulées n’auront jamais été aussi simples ! Air Canada Affaires Plus permet également aux administrateurs désignés d’établir des rapports qui tiennent compte de toutes les réservations de voyage de leurs employés. Tout cela en un seul clic... et en toute mobilité !

aircanada.com/affairesplus

UNE EXPÉRIENCE DE VOYAGE INÉGALÉE

En plus d’un réseau mondial et de plaques tournantes stratégiques qui connectent les entreprises

avec le monde, Air Canada propose divers produits et outils

de planification pour des déplacements d’affaires

agréables. Services prioritaires, salons exclusifs et conciergerie

personnalisée figurent parmi les nombreux services haut de

gamme offerts. Avec les commodités les plus modernes

à l’aéroport et en vol, votre expérience de voyage atteindra de nouveaux sommets. Montez à bord et découvrez comment

voyager autrement !

A TRAVEL EXPERIENCE LIKE NO OTHER

Air Canada offers a variety of products and planning tools that make business travel a breeze.

Its global network and convenient hubs connect businesses to the world. Their premium products include everything from priority

services to exclusive lounges and personalized concierge services. Add to this the latest airport and in-flight amenities and, you are

ready to take your business travel experience to new heights.

Get on board and experience a different way to travel!

BENEFITS FOR YOUR COMPANYAir Canada Corporate Rewards helps companies of all sizes save, earn rewards, and enjoy exclusive member services every time they book flights with Air Canada and its partners. Rewards include complimentary eUpgrades credits, Maple Leaf™ Lounge access, and Preferred seat selection... It couldn’t be simpler: the more your company uses the program, the closer you get to the next level of rewards to share with employees. In addition, members enjoy access to exclusive offers from the day they join. All of which adds up to program benefits that help you maximize your business travel experience!

A SIMPLE, INTUITIVE TOOL FOR BUSINESS TRAVELAir Canada Corporate Rewards is designed to help businesses manage their travel and expenses using a comprehensive and easy-to-use online tool. Booking flights or car rentals, administering and sharing travel arrangements, and keeping track of both expenses and rewards has never been easier! Air Canada Corporate Rewards also allows designated program administrators to produce reports outlining employee travel reservations. All with the click of a button... on any device!

aircanada.com/corporaterewards

Air Canada X CHIC

Le programme Air Canada Affaires Plus facilite la vie des entreprises en leur offrant un outil pour réserver et suivre leurs voyages d’affaires tout en profitant d’économies et de récompenses. Prenez place !

The Air Canada Corporate Rewards program makes life easier for companies, offering a tool that allows them to book and track business travel while saving and earning rewards. Welcome aboard!

LE VOYAGE D’AFFAIRES REPENSÉA NEW TAKE ON BUSINESS TRAVEL

1316-GER-PUB-AirCanada(Native)-V2.indd 1 2016-09-09 9:25 AM1316-GER-Magazine12_V3.indd 21 2016-09-09 3:50 PM

CHIC Market is a special section that showcases advertisers and provides them with an affordable way to reach out to, inform, and win over readers.

MARCHÉ

M A R K E T NEW!

97% 8/10

SATISFACTION

FIELDS OF INTEREST

TRAVEL 87%

GASTRONOMY, WINE AND SPIRITS 79%

of readers are satisfied or very satisfied with the magazine

would recommend CHIC par Le Germain magazine to family, friends and colleagues

HEALTH AND WELLBEING 57%

FASHION AND ACCESSORIES 54%

ARCHITECTURE, DESIGN AND DECORATING 46%

AN EXCLUSIVE AND NATIONAL DISTRIBUTION

ART AND CULTURE 59%

Groupe Germain Hotels has an objective of

20 hotels in 2020

325,000Group Germain newsletter subscribers receive an electronic copy of the magazine.

GROUP GERMAIN HOTELS IS:

17 hotels in Canada

6 provinces

10 cities

2,390 rooms

600,000 visitors each year

35,000 copiesREADERS

CHARLEVOIXST. JOHN’S

DISTRIBUTION

Bachelor’s degree or higher

45

Aged

26to

38% are over 5046%are employed

74%are in a relationship

Guests’ country of origin

Canada 89,95 %

United States 5,6 %

Average family income

45 55

READERSHIP

QUEBEC

45%ONTARIO

40%WESTERN CANADA

6%MARITIMES

4%

COPY DISTRIBUTION

Passengers in the Air Canada Maple Leaf Lounges of Québec City, Montréal, Toronto, Calgary and Vancouver

Potential monthly readers in Le Germain, Alt and Alt+ hotel rooms and public areas

Subscribed readers who receive their copies by mail, polybagged

300,000 / MONTH

150,000

5,000

Alt + Hotels

more than

$200Kmore than

$141K

More than

450,000readers

per issue

1 page Doublepage

C2 Inside

front cover

C3 Inside

back cover

C4 Back cover

C2-P3

1x $5,500 $10,175 $6,000 $6,000 $6,875 $11,495

2x $5,000 $9,150 $5,750 $5,750 $6,250 $10,345

*Net rates in Canadian dollars. Applicable taxes extra. Preferential positioning, add 10%. Certified agencies, add 15%. Native advertising, CHIC Market ads and Insert rates upon request.

› Via FTP: ftp.maison1608.com user: groupegermain password: dbbfb6d9ff

IMPORTANT: For ad material transfered by FTP, please advise at advertising@maison1608.com. You must include a low resolution PDF or JPG proof of the artwork for approval.

› By email: advertising@maison1608.com (10Mb max.)

MATERIAL TRANSFERS

CHIC par Le Germain magazine is a creation of Maison 1608.www.maison1608.com

TECHNICAL SPECIFICATIONS 2019

RATES*

A) We prefer that you send a high-resolution PDF/X-1a respecting the ad size. You may also supply your document in InDesign, Illustrator, or Photoshop (Mac-based). Please make sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK), all fonts are included, and all images are at a minimum of 300 dpi. Electronic files must be accompanied by a proof made from file. CHIC par Le Germain magazine is not responsible for any material NOT accompanied by a colour proof.

B) Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 60C, 40M, 40Y, 100K.

C) For bleed ads, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).

D) Additional charges will be invoiced if material is not per spec requirements, e.g., wrong format, low-resolution images, RGB files, spot PMS colour, missing files, missing fonts, etc. The hourly rate is $100.

We can create and produce your ad. Additional charges are then invoiced to the client at an hourly rate of $125.

TECHNICAL SPECIFICATIONS

AD SIZES

Size Trim* Non-Bleed Bleed***

DPS** 17˝ X 10 7/8˝ 16 1⁄4˝ X 10 1⁄8˝ 17 1⁄4˝ X 11 1⁄8˝

1 PAGE 8 1/2 ̋X 10 7/8˝ 7 1/2 ̋X 10 1/8˝ 8 3⁄4˝ X 11 1⁄8˝

ADVERTISERS MUST SUPPLY A BILINGUAL AD.* Safety clearance for live type must be 1/4” inside the trim size.** Ad must be supplied in its original format.***For bleed ads, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).

Issue Spring 2019 Fall 2019

Reserve by March 1 September 6

Material March 22 September 13

Publication April October

CLOSING DATES – 2018

FOR MORE INFORMATION, CONTACT:

SALES AND ADVERTISING MATERIALMAISON 1608418-687-6048 advertising@maison1608.com

CE MAGAZINE EST À VOUS. YOURS TO KEEP.

PP4

2191

527

+GERMAINen mode sportifAthletic Spirit

LAURENT DUVERNAY-TARDIFPlus grand que nature Larger than Life

rencontres we meet

Trudy CraneNorman Hardie

FOR MORE INFORMATION, CONTACT:

SALES AND ADVERTISING MATERIALMAISON 1608418 687-6048 advertising@maison1608.com