beauty at its best
TRANSCRIPT
Beauty at its Best
Shivani ManooBeauty at its Best
http://beautyforu101.blogspot.ca/ April 24, 2014
Agenda
• Perspective• Overview• Business Review• Recommendations• Rationale
Perspective
• Canadians are the heaviest Internet users in the world
• On average, Canadians spend 45.6 hours online per month
• On average, Canadians watch 300 hours worth of online videos per month, half being Youtube
Overview
Blog topic: Beauty
• Beauty has always been an interest and hobby of mine
• Beauty products (make-up, skin care, etc) is currently a growing market
Persona • Ashley is a 21 year old female college student
working at a clothing store part time. She lives in the city and takes the bus to both school and work. She always likes to look her best and makes sure she wakes up early to ensure she meets this standard. Ashley is a perfectionist and is very picky about her appearance. She enjoys social gatherings and likes to be amongst a lot of people. Ashley also spends a lot of time on social medi.
• Ashley is a frequent shopper. She enjoys experimenting with new beauty products, and likes to have a variety (shades of lip stick, eye shadow palettes, etc). She reads fashion and beauty magazines and is up to date with all of the latest products and trends. Ashley also likes to consistently change her overall appearance, whether it’s her hair style, hair colour, or makeup look.
• On top of her concern for her appearance, Ashley is health conscious as well. She attends the gym 3 times a week and eats fairly healthy meals each day. She enjoys several physical activities such as dancing, yoga, and jogging. Ashley leads a healthy lifestyle as well being beauty savvy.
List of blog posts titles• A New look for eyes- Boudoir Eyes • Cheap vs Expensive Hair Straighteners • Best Skin Care Products for Winter • Get 4 products from 1 eye shadow! • 1 Minute to Irresistibly Soft Lips • Ombre for Nails! • Homemade Hair Treatments! • Get more for less! • Top Celebrity Fragrances • Henna- A modern day yet historic fashion trend! • How to contour with bronzer • Benefits of Serums
Youtube Channel
Social Media Metrics
Google Analytics
Business Review
Blog
• Insights unavailable due to online error
Youtube
• Information not available due to online error
Recommendations
Blog• Vibrant colours• Neater layout• Tutorial Videos
Facebook Ad Campaign
• Audience: - Female- Age 16-25- Lives in Canada
• Campaign:- Individuals will have an opportunity to win free beauty products if they “Like” the Facebook Page
Promoted Twitter Account
• Promoting the Twitter page will:
- Generate more followers
- Increase Retweets and Favourites
- Increase Awareness
Affiliate Marketing
• InStyle Magazine• Sephora• MAC
Public Relations Plan
• Contests• Free Samples• Tutorial services
Rationale
Social Media
• On average, Canadians spend 45.6 hours online per month.
• Most of that time is consumed with social media
• Social media brings brand awareness and recognition
• Cost efficient way to advertise and promote