SOCIAL MEDIAPRESENCE

OBJECTIVES• Build stronger social media presence• Increase followers and likes• Show Brand-Personality // Brand-Identity• Create a personal connection with audience• Build loyalty through showing authenticity• Create multiple platforms to widen market of different

types of social media users

- The VALUE Shopper -

WHERE WE AREVS.

WHERE WE WANT TO BEWHERE WE ARE

- Posting more direct sale-motive based pictures- Variance of coloring content

- Non-cohesive

WHERE WE WANT TO BE– Create a more life style brand that generates

loyalty– Evoke emotion rather than trying to sell consumers

*– Have our consumers be apart of every aspect of

brand– Let consumers inside the brand (Brittany // Blog)

CORE VALUES // REFLECTION

• We are empowering and reflecting on confident women

• Not exclusive but still true to high quality luxury brand• Inspire women (continue to follow)• Celebrate life's biggest moments

• Be a clients go to and stress free option

FACEBOOKTO INFORM

-• A business perspective // 3rd Person• Tool for letting people know about events etc.• More literal and to the point also incorporating IG

posts• Can lead people to our blog and instagram• There will be more platforms – more incline to look at

FB– More likes and follows

BLOGTO INSPIRE // INFORM

• First person• A way for consumers to really connect to Brittany• Take in consumers make sure they come back• Gaining leads and views (search engine ranking)

– One post can lead to hundreds of views in future

Reasons Why Businesses Should Blog- Stay up to date on trends etc.- Reflect that there is brains behind the business (show

case)- Build trust in your followers- Grasp that value shopper- Potentially another source of income (ads) (opens new

doors)

INSTAGRAMTO INSPIRE

-• Girly content but cool tones• Be on brand and reflect beautini purple• Show personality and authenticity• Posting confident empowering women• Gaining followers by inspiring and giving

content that interests them – still relates to beautini

Top Beauty Bloggers of 2015

– Carlibel– Ssssamanthaa– Angexla– Lupescuevas– Lora_arellano– Amrezy– Beautybymd_– Marianna Hewitt

INSTAGRAM - BLOGGER REFERENCE

INSTAGRAMTOP LIKE RATE//LOW LIKE RATE

Top Like RateLow Like Rate

SNAP-SHOT

INSTAGRAM:WRITTEN CONTENT• Captions:

– Keep simple and short– Witty and add our quirkiness

• Hashtages:– #BeautiniBabes #BeautiniFavorites

#BeautiniEssentials

• Tags/Location Status:– Tagging bloggers people we want to connect with

our brand– Tag brands featured in picture (show up on their

page associate beautini with them)

INSTAGRAM BREAKDOWNWEEKLY // IMAGES

FASHION (“GOING TO …”) (1-2X)• Brittany going to meetings• Event planner/staff going meet a client• Cute outfit heading to the airport• At a cool place/event (in an awesome outfit!)

BEAUTY CLOSE-UPS (1X/WEEK)• Hair do’s (braid, blowout, updo)

– If Updo, mention something about weddings/special events

• Different Beauty Looks• Natural dewy skin look• Bedtime routines• Mostly Brittany but also inspirational shots of women (Olivia Culpo on our Insta)

BEAUTY PRODUCT PICS (1X/WEEK)• Up above shots• Makeup/skincare products with other props• Tag CPG Companies

REGRAMS FROM PROMOS (BI-WEEKLY) #BEAUTINIBABES

• Groups of girls posing• Groups drinking bubbly• Having a fun time getting ready

“INDIRECT” PICS (2-3X/WEEK)

• Coffee • Breakfast meetings• Lemon Water• Donuts/desserts pics• Shoes on table• Smoothies for healthier skin

BRIDAL PHOTOS (1X/WEEK)• Hair Styles• Flowers• Cakes• Getting ready

“BEHIND THE SCENES” (1X/WEEK)• Anything to deal with the Beautini team• Events (whether its actually at the event or not)• Meeting different people• Photo shoots• Office Meetings • Brittany’s Home? To correlate to blog post• Business in action

VIDEO CLIPS/SLIDESHOWS WEEKLY/BI-WEEKLY• Videos of recent Youtube Uploads• Picture Slideshow Recaps

– Example: Marianna Hewitt

Beautini Blog Presence

CATEGORIES

• Beautini• About beautini• Events we've

done• Your story about

starting etc.

• Business• Tips• Advice• New business trends

• Beauty• Essentials• Tips• Enticing Articles (Did

You Know?)• Interview some of our

makeup artists/hairstylist

• Events• Special events• Weddings• Inspirational looks• Trends for

weddings/special events

• Met Gala

• Lifestyle• Travel• Health• Fashion• Motivational

advice

CURRENTLYOBSESSED

STATISTICS

STATISTICS CONTINUED

STATISTICS CONTINUED

TOP BLOGGERS • Miss Maven• La La Mer

TOP BLOGGERS• Beauty Banter• Beauty is Boring

TAKE AWAY FROM THESE BLOGGERS• MISS MAVEN

– Former actress to increase exposure for her career• LA LA MAR

– Known to be a Kim K look alike• BEAUTY BANTER

– Interviews celebrity makeup artists– Kourtney Kardashian’s friend

• BEAUTY IS BORING– Makeup artist worked on Olivia Wilde and Eva

Mendes – A way to connect on personal level and create

more exposure

STATISTICS CONTINUED INSTAGRAM• 5PM Wednesdays BEST TIME TO POST• 2AM & 5PM are the best times to post for

most engagement• Worst times are 9AM and 6PM• Wednesday best day of the week

• 2AM & 5PM – less people are posting more people are just using

• 5PM – end of the work day procrastinating before they leave

MON7pm 10pm

TUES3am 10pm

WED5pm

THURS2am 7am

FRI2am 7am

SAT2am 12am

SUN6am 5pm

INSTAGRAM TAKE AWAY• 1. Post frequently – bloggers posting at least twice a

day, if not five times a day. Consistency keeps followers engaged.

• 2. Captions - mention brands, hashtag, add humor or emotion whenever we can to trigger relation keep followers coming back

• 3. Capture Often – include what we are working on behind the scenes and create brand more personality

• 4. Showcase your style. Instagram users love to see your fashion, so embrace the #OOTD hashtag and share your personal style with your followers all the time.