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bdmi: short form video ecosystem

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Ad Tech Short Form Video Ecosystem Content Production Content Consumption Tools for Producers, Marketers and Multichannel Networks Player Annotation and Commerce Producer Platforms Talent Representation Social / Discovery / Curation Horizontal MCNs N. America Int’l Distribution Ad Networks Ad Servers Content Syndication Vertical Producers Vertical MCNs August 2013 © Allie Shanholt, BDMI Players Networks Distribution, Optimization, Marketing, Analytics Connected Device Apps Advanced Advertising RTB

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A lumascape inspired chart that maps out the online Short Form Video Ecosystem, as of August 2013 The chart reads from left to right, with content production on the left and content consumption on the right This is a living document, so check back for updates. Any and all feedback is welcome! Please feel free to contact me directly with any questions, thoughts or comments: allie [at] bdmifund [dot] com, or on twitter @alzalzalz

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  • 1. AdTech Short FormVideo EcosystemContentProduction ContentConsumption Tools for Producers, Marketers and Multichannel Networks Player Annotation and Commerce Producer Platforms Talent Representation Social / Discovery / Curation Horizontal MCNs N. America Intl Distribution Ad Networks Ad Servers Content Syndication Vertical Producers Vertical MCNs August 2013 Allie Shanholt, BDMI Players Networks Distribution, Optimization, Marketing, Analytics Connected Device Apps Advanced Advertising RTB

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