BCOM 426 Complete Course / Entire Course / Full Course / Full Class All Assignments, DQs (Media and Advertising)

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BCOM 426 Week 1 Discussion Question 1BCOM 426 Week 1 Discussion Question 2BCOM 426 Week 1 Individual Assignment Milestones in Media Communications PaperBCOM 426 Week 2 Discussion Question 1 BCOM 426 Week 2 Discussion Question 2 BCOM 426 Week 2 Team Assignment Media Communications PresentationBCOM 426 Week 3 Discussion Question 1 BCOM 426 Week 3 Discussion Question 2 BCOM 426 Week 3 Individual Assignment Advertising and News PaperBCOM 426 Week 3 Team Assignment Outline and ResponsibilitiesBCOM 426 Week 4 Discussion Question 1BCOM 426 Week 4 Discussion Question 2BCOM 426 Week 4 Team Assignment Media Campaign ProposalBCOM 426 Week 5 Discussion Question 1 BCOM 426 Week 5 Discussion Question 2 BCOM 426 Week 5 Individual Assignment Media Communications Trends and Careers PaperBCOM 426 Week 5 Team Assignment Media Technologies Paper 

BCOM 426 Week 1 Discussion Question 1

What is the definition of media communications? What are two different types of media

communications? What impact do these types of media have on your life today?

BCOM 426 Week 1 Discussion Question 2

What are two major milestones in advertising and media communications? How have these milestones impacted modern-day advertising and media communications? Provide at least two examples. How have these milestones impacted society? Provide at least two examples,

BCOM 426 Week 1 Individual Assignment Milestones in Media Communications Paper

Prepare a 700- to 1,050-word paper in which you explain the historical significance of media communications. In your paper, address the following:

 

·         Define media communications.

·         Identify at least two major milestones in the field of media communications.

·         Explain how each one of your selected milestones has affected the field of media communications.

 

Format your paper consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.

BCOM 426 Week 2 Discussion Question 1 

How would you characterize the news environment? How would you characterize the advertising environment? Are the news and advertising environments related? If so, how? If not, should they be?

BCOM 426 Week 2 Discussion Question 2 

How would you define newsworthiness? How would you define sensationalism? How does the news media leverage newsworthiness and sensationalism? Provide specific examples

BCOM 426 Week 2 Team Assignment Media Communications Presentation

Select one type of media communications: newspaper, television, radio, or website.

Attain faculty approval of your selection prior to beginning this assignment.

Prepare a 10- to 15-minute oral presentation, based on your selected type of media communications, accompanied by 10 to 15 Microsoft® PowerPoint® slides in which you address the following:

 

·         Describe your selected type of media communications.

·         Describe the functions of your selected type of media communications.

Compare and contrast your selected type of media communications and its functions with at least two other types of media communications.

BCOM 426 Week 3 Discussion Question 1 

Taking into consideration the many parts of a media campaign, why is it so important to conduct

a thorough situational analysis?  How are the objectives of a media campaign derived?  What

indicators might guide your decisions to mold a creative strategy?

BCOM 426 Week 3 Discussion Question 2 

What is an example of a business communications goal? (Hint: think about what a company would want to communicate to a customer or potential customer.) What are at least two appropriate media strategies to achieve these goals? How can you determine whether or not these strategies are effective?

BCOM 426 Week 3 Individual Assignment Advertising and News Paper

Evaluate the 30-minute news story based on the following:

 

·         Objectivity

·         Bias

·         Persuasion

·         Sensationalism

·         Journalistic ethics

 

Analyze the advertising commercials contained in your selected 30-minute segment.

 

Determine whether or not the commercials are related to the news stories contained in your selected 30-minute segment.

 

Prepare a 1,050- to 1,400-word paper, based on your findings, in which you analyze the advertising and news environments in media communications. In your analysis, explain the influence of advertising and news on society.

 

Format your paper consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.

BCOM 426 Week 3 Team Assignment Outline and Responsibilities

Resources: Virtual Organizations

Use the link on the student website to access the virtual organizations.

Begin collaboration on Media Campaign Proposal that will be due in week 4.

Submit a brief outline of your team’s Media Campaign Proposal for week 4 including team member assigned responsibilities and participation deadlines.

BCOM 426 Week 4 Discussion Question 1

What are some different types of new media technologies? What affect do these technologies have on business communications? How might media technologies be used to support business communications goals? (Think beyond the Internet itself - this is not what I mean by new. However, new technology within the World Wide Web could be considered.)

BCOM 426 Week 4 Discussion Question 2

What is the role of media technology in relation to organizational profitability? How might an organization leverage media technology to increase organizational profitability? Provide a specific example.

BCOM 426 Week 4 Team Assignment Media Campaign Proposal

Resource: Virtual Organization

Use the link on the student website to access the virtual organizations.

Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.

 

Attain faculty approval of your organization and activity before beginning this project.

Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:

·         Provide an overview of your selected organization.

·         Describe your selected activity.

·         Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the activity.

·         Describe the target market for your campaign.

·         Describe the communications goals for your media campaign.

·         Recommend at least two media strategies that must be used to achieve the communications goals of the campaign.

·         Analyze the affect of regulations on your proposed media campaign.

·         Describe how end result of the campaign will be evaluated.

Cite your references consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.

BCOM 426 Week 5 Individual Assignment Media Communications Trends and Careers Paper

Prepare a 1,050- to 1,400-word paper in which you analyze at least two trends in media communications and advertising. As a part of your analysis, examine future career opportunities in the advertising and media communications based on these trends.

Select one of these career opportunities and develop a career path to achieve this goal.

Format your paper consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.

BCOM 426 Week 5 Learning Team Current Events News Article

Current Events News ArticleResearch a news article that relates to the weekly courseobjectives. Write a summary of the article in APA format with appropriate citations.Explain how the article applies to the weekly objectives. Include a title page that indicates that each member of the team has substantively participated in the discussions.Submit your summary to the Assignments link.

BCOM 426 Week 5 Final Exam

1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.

A) True

B) False

2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.

A) True

B) False

3. Over time, mass communication has become less and less segmented.

A) True

B) False

4. Mass media can transmit values by enforcing social norms.A) True

B) False

5. One key assumption of the functional approach to mass communication is that media use is driven by needs.A) True

B) False

6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.A) True

B) False

7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.A) True

B) False

8. The news value known as proximity reflects the fact that we value events that happen to important people.A) True

B) False

9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.A) True

B) False

10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.A) True

B) False

Multiple Choice

26. Three of the primary factors of the mass communication audience are its dispersion, size, and:

A. geographic concentration

B. susceptibility to noise

C. decoding ability

D. anonymity

E. all of these

27. Which of the following is true of traditional mass communication organizations?

A. They have multiple gatekeepers.

B. They are expensive to operate.

C. They exist to make a profit.

D. They are very competitive.

E. All of these.

28. Which of the following has increased the mobility of the mass media?

A. PDAs

B. iPods

C. cell phones

D. laptop computers

E. all of these

50 Questions with Answers