bc vision communications rfq

8/20/2019 BC Vision Communications RFQ

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Request for Qualifications for

Communications Services for BC VisionResponses must be submitted no later than 5:00 pm EST September 25, 2015

Introduction & Overview of BC VisionWhile there are many things to celebrate about Battle Creek’s history, like many manufacturing-

based cities in the region and across the U.S., for over a decade Battle Creek and its immediately

surrounding area has struggled to regain the economic stability it once enjoyed. While many

residents in Battle Creek express strong pride and connection to their community, more will need to

be done to make a better Battle Creek, where employers, entrepreneurs and residents of all ages and

backgrounds can thrive.

In response to these persistent challenges, in April 2014 John Bryant, CEO of Kellogg Company, and

La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, launched a year-

long community planning process with a clear commitment to “co-create a vision and an actionable

long-term sustainable community and economic development plan that leads to a vibrant and equitabletransformation of Battle Creek.”1

This BC Vision plan was crafted by Battle Creek community members, thousands of whom

contributed their ideas through surveys, house-to-house canvasses, on line and in meetings.

Community members discussed their priorities, reviewed and analyzed data, identified community

assets and barriers to progress and defined strategies to create the Battle Creek they want for

themselves, their neighbors and their children. A steering committee comprised of volunteers from

business, education, the faith community, government, nonprofits and others from across Battle

Creek reviewed and approved the vision, goals, priorities and strategies. Our three pillars for this

work are jobs, talent development and culture of vitality:

1 BC Vision, Community Kick-off Sept. 29, 2014



Our Vision: Battle Creek is a thriving community for people to live, work and play, where there is

equitable opportunity for all residents to have the income, education and resources they need to be

successful.

With the launch of BC Vision, we are poised to implement the next phase of planning for the

community-driven community economic development plan to revitalize the City of Battle Creek. Acoherent strategy to continue community outreach and communication across broad segments of

city residents is critical for the success of BC Vision. We are also releasing three additional Requests

for Qualifications for community engagement, data monitoring services, and racial equity strategy

development. Our expectation is that all successful vendors are working together to ensure that

work is aligned and not redundant. Successful organizations will be directed by and report to the BC

Vision Steering Committee.

Potential Communications Scope of Services

Branding: A corporate identity with a logo, incorporating imagery and messaging with the design,

look and feel of the existing BC Vision design, iconography and materials, including:

An updated style guide for presentations Presentation templates

Messaging: The three pillars of jobs, talent development and culture of vitality should reflect the

progress of BC Vision work. The messaging goals include:

Update of any existing materials (i.e. key messages, FAQ, etc.)

Talking points and elevator speech for the various leadership groups (i.e. Steering

Committee, Action Team Co-Chairs) about the desired outcomes and goals of BC Vision

Outreach Tactics: We would like to use traditional and non-traditional media – with an emphasis on

digital and social media.

An ongoing outreach strategy should be developed for traditional and social media. This

should include a strategy for what, how and when content is posted.

Preference for having staff available to attend ongoing events and meetings in order to

provide consistent content.

A plan should be developed to leverage earned and paid media, traditional and non-

traditional.

There will be a separate RFQ for an organization(s) to develop and implement a more formal

community engagement strategy. Our expectation is that both organizations are working

together to ensure alignment, syncing of messaging and creating targeted outreach

strategies.

Other considerations and/or deliverables:

Social/online: Promoted and targeted posts on Facebook, Twitter, Google to accommodate a

number of different audience demographics: younger (late teens to mid-40s); all incomes;

diverse (African-American, Spanish and Burmese)

Press releases and media advisories on activities and progress of effort

Television/radio interviews with Steering Committee, community stakeholders and engaged

residents, and event coverage



Op-eds/letters to the editor from campaign stakeholders/owners (e.g. Steering Committee,

Action Teams) and engaged residents

Leverage existing platforms/cohorts/institutions i.e. City of Battle Creek

Submission Requirements

This RFQ contemplates that the services requested will begin in the fall of 2015 and end spring 2017.Interested consultants or firms shall submit a Statement of Qualifications containing all items listed

below:

The name of the organization(s), address for all offices, telephone and fax numbers

Name and credentials of designated contact person or project manager

Type (nonprofit or for-profit), size of the organization and years of operation

Description of basic services provided or corporate overview

List of proposed staffing and team members, including short biographies. The key

personnel (including the project manager) for this engagement should be called out

separately with a more detailed resume and biography with hourly rates.

Three examples or project summaries of where your organization(s) or personnel haveexperience in the areas of service requested.

A summary of how the organization will approach the potential services. This summary

should also include a list or narrative of other unique services or resources that your

organization can offer BC Vision in addition to what’s listed above.

A summary of how the organization will work with the community and other civic

organizations throughout the duration of the work.

A summary of how the organization approaches diversity and inclusion internally and

externally, i.e. staff diversity, reaching diverse audiences, etc.

Description of your organization’s commitment to customer service and quality assurance.

Selection Criteria

All RFQ submissions will be evaluated on the following factors:

Understanding of and ability to meet BC Vision’s goals and objectives.

Demonstrated expertise in and/or understanding of community initiatives or civic related

outreach and communications.

Demonstrated expertise in and/or understanding of public-private partnerships or similar

organizational structures.

Demonstrated experience working with diverse constituent audiences.

Organizational and personnel qualifications and experience with weight given to experience

of team.

Creativity in the approach and additional services that could be offered.

Articulated approach for working collaboratively with community, business, and

philanthropy in Battle Creek.

Additional points will be awarded for organizations located in Southwest Michigan.

A committee will be established to review and evaluate the responses to this RFQ by scoring them in

accordance with the foregoing criteria. This committee will make recommendations to the BC Vision

Steering Committee for selection of the service provider.



Questions

Questions may be submitted via email to Alana White at [email protected].

Deadline

Responses must be submitted to Alana White at [email protected] no later than 5:00 pmEST September 25, 2015.

mailto:[email protected]








bc vision communications rfq

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