MENU HOOKS HOT&SASSY MOVE overPORKPULL IN MORE CUSTOMERS BBQ TRENDS A NEW TAKE ON BBQ

stand outF R O M T H E H E R D™

contents PULLED BBQ SALMON2BBQ IS HOT & SALMON IS COOLAnd the trend shows no sign of cooling down

4FASTER. HEALTHIER. MORE PROFITABLE.A new BBQ has arrived - and it’s better than ever!

6ADDING APPEALWe’ll show you how to keep customers coming back for more.

8PERFECT SANDWICHES90% Inspiration, 10% Preparation. (And a few tips from our Chef)

COVER SHOT:PULLED BBQ SALMON TACOS

INTRODUCING

PULLED BBQ SALMON

1

FULLY COOKED • PREMIUM ATLANTIC SALMON

2 EXCITING FLAVORS: TANGY TRADITIONAL BBQ AND HOT & SASSY SRIRACHA

SRIRACHA PULLED BBQ SALMON BAOhave fun with fusion – visit pulledbbqsalmon.com!

PULLED BBQ…

AND WHYWHY

2 Source: Technomic

BBQ’s HOT The BBQ category has seen significant sales

growth over the last few years... and why not? It’s a

versatile protein, with a million delicious regional and

local variations that many consumers instinctively

recognize as one of their classic favorites.

15% GROWTH

SINCE 2010

AND WHY NOW?

PULLED BBQ SALMON SLIDERS

WITH FRIED PICKLES, AND GRANNY

SMITH APPLE SLAW more feel-good favorites at

pulledbbqsalmon.com!

AND WHY

There’s just no denying barbecue is one of today’s hottest food

trends. From Quick Service Restaurants to Contemporary Casual and

everywhere in between, this simple yet delicious traditional comfort

food is making it’s way onto menus all across the country!

BBQ IS EVERYWHERE

QUICK SERVICE RESTAURANTS

SPORTS BAR/BREW PUB

Slow-cooked pulled pork topped with crunchy slaw, choice of BBQ sauces, on toasted brioche bun

Grilled sweet Korean BBQ marinated beef boneless short ribs over jasmine rice with green onions & Korean vegetable salad

CASUAL DINING

CAFETERIA/BUFFET

Sweet ’n spicy roast pork Korean BBQ pizza on hand-tossed crust, topped with cabbage, pears, carrots, scallions & cilantro

BBQ Pulled Pork on Kaiser roll

COLLEGE & UNIVERSITIES

FAMILY MIDSCALE

HEALTHCARE

Grilled BBQ tofu sandwich with green leaf lettuce, Roma tomatoes, avocado, onions, vegenaise & honey mustard on wheat

Tender, juicy BBQ pulled pork on grilled brioche bun, with fries

BBQ pulled chicken sandwich on whole wheat

SALMON?SALMON’s

COOL#

FISH ENTRÉE ONRESTAURANT MENUS…AND THE #1 CONSUMED FISH SPECIES IN THE U.S.

With its rich, full-bodied

flavor, high-end cachet and

reputation as a healthy,

Omega-3 rich protein

choice, Salmon has never

been more popular with

consumers.

AND WHY

3

MOVE OVER PORK, IT’S

CONVENIENTPre-Portioned - 2.5 Lb. retail ready vac packs/open as needed

Fully Cooked – just heat and serve

Fully Prepared – the perfect salmon/sauce ratio

Minimal Prep - reduces labor costs/food safety concerns

PULLED BBQ SALMON BURRITO, WITH CELERY- HORSERADISH SLAW more savory serving suggestions at pulledbbqsalmon.com!

4

Pulled BBQ pork, beef, and chicken is a long time traditional favorite of many of Americans, and is more popular than ever, but in the “sea” of sameness there is an opportunity to “Stand Out From The Herd”. Introducing the next generation of innovation from FPI and High Liner Foods: Pulled BBQ Atlantic Salmon, a combination of two hot food trends, savory BBQ and flavorful Salmon.

HEALTHIER(VS. STANDARD BBQ)• Excellent Source of Protein• NO Preservatives• Contains Omega 3s

49% WEEKDAYS

41% WEEKENDS

HEALTHIER OPTIONS DRIVE RESTAURANT TRAFFIC

how much health factors influence where consumers buy meals

Of Millennials Prefer Restaurants Offering Novel Flavors & Ingredients45%

Source: Technomic

ON-TRENDPROFITABLE

THE NEW BBQ

TRADITIONAL

SRIRACHA

A deliciously tangy, cravable tomato-based sauce with just the right amount of sweetness and a touch of natural smokiness.

A true Sriracha inspired sauce that allows the famous sweet-heat to shine through. We didn’t tame the heat in this one, so real Sriracha lovers will not be disappointed.

BBQ’s massive popularity make it a menu must have to attract customers and keep them coming back. And we’ve got the two tasty sauces they’re looking for!

Versatile - fills multiple menu and day parts, endless menu applications: sandwiches, salads, pizzas, and more

Better Price Points - consumers will pay more for seafood

Inexpensive Prep - no skilled labor or specialty equipment required

5

TANGY SWEET & CAN’T BE BEAT!

Source: MenuMoniter, Technomic 2014

Of Restaurants Use BBQ-Flavored Menu Items52%

BRING ON THE HEAT!

MAKING MENU MAGIC

STARTERS AND SMALL PLATES

additional recipes that feature pulled bbq salmon

SALADS

CHOPPED SALADThe all-american salad with egg, chopped greens, avocado,

tomato, onion — topped with smoky pulled BBQ salmon.

• Sliders with fried pickles and apple slaw

• Fried green tomato canapés

• Traditional sandwich

• Korean style bao

• Poutine sandwich

• Tacos

6

CHEF MARCO SUAREZ

High Liner Food’s resident chef, Marco Suarez

has worked in the restaurant industry for over

10 years and has even appeared on the Food

Network show. “Chopped.” Marco developed

on-trend and tempting recipes that will entice

BBQ and Salmon lovers alike!

HEIRLOOM TOMATO NAPOLEON SALAD WITH OLIVE TAPENADE

Pulled BBQ salmon, croutons, heirloom tomatoes, crumbled goat cheese, basil and green olive tapenade

BBQ’S THE HOTTEST CATEGORY... AND SALMON’S THE MOST POPULAR FISH ENTRÉE. No matter the foodservice segment, adding extra appeal to every day part and menu with Pulled BBQ Salmon is easy — and a sure-fire way to catch new customers and repeat business, too. With tangy

traditional BBQ and hot & sassy Sriracha flavors, it’s off the hook for specialty pizzas, exotic sliders, and sensational signature salads and wraps. The possibilities are endless — the only limit’s your imagination!

additional recipes that feature pulled bbq salmon

BREAKFAST/BRUNCH

LUNCH OR DINNERSPIZZA

Pizza with everything! Shredded swiss, mozzarella, smoked gouda, pulled BBQ salmon, sliced red onion

and bell peppers, sprinkled with cilantro.

BREAKFAST SANDWICHFried egg, hearty pulled BBQ salmon and mild

cheddar on home-made cornbread. Onion and bell peppers, sprinkled with cilantro.

7

• Burrito with celery-horseradish slaw

• Traditional sandwich

• Korean style bao

• Tacos

• Poutine sandwich

for more great recipes, go to pulledbbqsalmon.com!

SANDWICH BUILDSGREAT By now, you know all the reasons

why Pulled BBQ Salmon’s right for you.

So we’ll wrap up with some inspirational

takeaways that will help you create the

perfect sandwich.

VIETNAMESE SPRING ROLLS WITH PULLED BBQ SALMON

SPICY CUBAN PRESSED SANDWICH WITH SRIRACHA

PULLED BBQ SALMON

PULLED BBQ SALMON REUBEN WITH MANGO SLAW

PULLED BBQ SALMON GYRO

8

more savory serving suggestions at pulledbbqsalmon.com!

SRIRACHA PULLED BBQ SALMON SANDWICH WITH

THAI CUCUMBERS

basil, cucumber, red peppersweet onions, jalapenos,

and pickles

feta cheese, green onion, roma tomatoes

lime, peanuts, crushed red pepper

mango, red cabbage, red pepper, cilantro

˜

ON-SITE MARKETING SUPPORT

FOOD SERVICE REWARDS

9

Wet Naps Server Buttons3.5” diameter

Earn valuable rewards by purchasing Pulled BBQ Salmon and other participating

High Liner Foods products. Redeem your points for thousands of items to help

motivate your staff, drive customer traffic, or treat yourself for long hours of hard work.

Visit www.foodservicerewards.com for more information.

To help you promote Pulled BBQ Salmon in your operation,

we’ve created attention grabbing materials including:

To order, visit myhighlinerfoods.com Ask your High Liner Foods representative how you can get table tents and posters customized for your operation.

Table Tents4” x 6.25”

Posters18” x 24”

for all product details, current

promotions and marketing support

visit pulledbbqsalmon.com

THE NEW BBQBoil-in-Bag:1. Fill a medium pot halfway with water, and heat to 180°F2. Place frozen package of Pulled BBQ Salmon into water3. Cook for 19 to 22 minutes at 180°F4. Allow package to rest for 2 minutes to reach a temperature >165°F before serving

Double Boiler:1. Empty frozen contents of package into a bowl, cover, and allow to thaw overnight2. Fill a medium stockpot halfway with water, and bring to a simmer over

medium-high heat3. Place thawed Pulled BBQ Salmon into a metal bowl, and place over stockpot4. Cover with aluminum foil and cook for 18 to 20 minutes5. Stir product every 5 minutes during cooking for best results6. Serve when product has reached a temperature >165°F

Steamed-in-Bag:1. Fill a 4” hotel pan with 1 to 2 inches of water and place a perforated 2” hotel pan on top2. Heat uncovered over medium-high heat for approximately 5 minutes until steam is

produced3. Place frozen package onto perforated pan and cover tightly with aluminum foil4. Cook for 22 to 24 minutes5. Allow package to rest for 2 minutes to reach a temperature >165°F before serving

PRODUCT DETAILS

COOKING INSTRUCTIONS

Product Description Pulled BBQ Atlantic Salmon - Traditional BBQ

Pulled BBQ Atlantic Salmon - Sriracha BBQ

Product Code 1089906 1089907

Serving Size 1/2 cup (112 g/4 oz.) 1/2 cup (112 g/4 oz.)

Servings Per Bag 10 10

Servings Per Case 40 40

Pack Size 4/2.5 lb. 4/2.5 lb.

Case Cube PRINTER TO ADD PRINTER TO ADD

Traditional BBQ

UPC: 0-35493-89906-0 UPC: 0-35493-89907-7

Traditional BBQ

Sriracha BBQ

Sriracha BBQ

Amount Per Serving

Nutrition Facts

Calories 240 Calories from Fat 70% Daily Value*

Total Fat 8g Saturated Fat 2g Trans Fat 0gCholesterol 40mgSodium 440mgTotal Carbohydrate 26g Dietary Fiber 1g Sugars 22gProtein 14g

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Calories Per Gram Fat 9 • Carbohydrate 4 • Protein 4

Vitamin A 2%Calcium 2%

•

•

Vitamin C 6%Iron 4%

Serving Size 1/2 cup (112g)Servings Per Container 10

Calories:Less thanLess thanLess thanLess than

Total Fat Saturated FatCholesterolSodiumTotal Carbohydrate Dietary Fiber

2,00065g20g300mg2,400mg300g25g

2,50080g25g300mg2,400mg375g30g

12%10%

13%18%

9%4%

28%

Amount Per Serving

Nutrition Facts

Calories 240 Calories from Fat 70% Daily Value*

Total Fat 8g Saturated Fat 2g Trans Fat 0gCholesterol 40mgSodium 420mgTotal Carbohydrate 26g Dietary Fiber 1g Sugars 22gProtein 14g

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Calories Per Gram Fat 9 • Carbohydrate 4 • Protein 4

Vitamin A 2%Calcium 2%

•

•

Vitamin C 80%Iron 4%

Serving Size 1/2 cup (112g)Servings Per Container 10

Calories:Less thanLess thanLess thanLess than

Total Fat Saturated FatCholesterolSodiumTotal Carbohydrate Dietary Fiber

2,00065g20g300mg2,400mg300g25g

2,50080g25g300mg2,400mg375g30g

12%10%

13%18%

9%4%

28%

Ingredients: Salmon, Sugar, Water, Tomato Paste, Distilled Vinegar, Cultured Sugar, Molasses, Corn Starch, Dehydrated Onion, Pineapple Juice Concentrate, Salt, Tamarind Puree (Tartaric Acid), Natural Smoke Flavor, Maltodextrin, Citric Acid, Spices, Caramel, Color, Xanthan Gum, Dehydrated Garlic, Smoke Powders (Maltodextrin, Hickory Smoke Flavor, And Mesquite Smoke Flavor).Contains: Fish (Salmon).

Ingredients: Salmon, Sugar, Sriracha Sauce (Red Jalapeno Pepper, Aged Cayenne Pepper, Garlic, Citric Acid, Natural Flavor), Water, Tomato Paste, Distilled Vinegar, Cultured Sugar, Dehydrated Onion, Corn Starch, Molasses, Pineapple Juice Concentrate, Maltodextrin, Tamarind Puree (Tartaric Acid), Natural Smoke Flavor, Citric Acid, Caramel Color, Spices, Xanthan Gum, Dehydrated Garlic, Smoke Powder (Maltodextrin, Hickory Smoke Flavor), Salt.Contains: Fish (Salmon).

THERE’S NOTHING LIKE IT

for more information, visit pulledbbqsalmon.com

NEW! PULLED BBQ SALMON

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