BBDO Movements

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Post on 01-Sep-2014

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  • How to incite a movement
  • Why study movemen ts?
  • Insight: We all have an innate desire to be a part of something bigger than ourselves
  • Motivation Agitation Explosion
  • Ability is what you're capable of doing. Motivation determines what you actually do. Lou Holtz
  • a soul stirring spectacular communal undertaking Eric Hoffer
  • We dont fill bellies, we fill souls. Howard Schultz
  • My Undertaking/Noble Purpose
  • My Undertaking/Noble Purpose My My M.O./Code of People/Community Conduct My Tools/Weapons
  • My Undertaking/Noble Purpose To rid the world of monstrous tyranny My People/Community My M.O./Code of Conduct This island race Never surrender My Tools/Weapons Blood, toil, tears and sweat
  • Motivation Agitation Explosion
  • Movements work in concentric rings The inner circle
  • Movements work in concentric rings The inner circle Employees Partners Loyalists Mass
  • United! United! United!
  • Tactics of unification A common goal Esoteric rituals A common enemy Articles of faith Symbols, icons Myths, heroes Language Networking abilities
  • Ban The Bomb Save The Whale Burn Your Bra
  • Flashpoints naturally amplify the message
  • Agitators: The Sons of Liberty Incite: No taxation without representation! Flashpoint: Griffin Wharf Creative Idea: Empty 342 crates of tea into Boston Harbor
  • Motivation Agitation Explosion
  • Agitators Exploders Closed Systems Open Systems Esoteric Rituals Universal Rituals Exclusivity Ubiquity
  • Agitator Exploder
  • Agitator Exploder
  • Agitator Exploder
  • Agitator Exploder
  • Agitator Exploder
  • Agitator Exploder
  • Closed system Open system
  • Open system
  • Esoteric rituals Universal rituals
  • Civilizations dont get murderedthey commit suicide Arnold Toynbee