bb|dd: bubbly bright daring dark fashion promotion campaign

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BB|DD: Bubbly Bright BB|DD: Bubbly Bright Daring Dark Daring Dark Fashion Promotion Fashion Promotion Campaign Campaign

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Page 1: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

BB|DD: Bubbly Bright Daring DarkBB|DD: Bubbly Bright Daring Dark

Fashion Promotion Campaign Fashion Promotion Campaign

Page 2: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

BB|DD: Bubbly Bright Daring DarkBB|DD: Bubbly Bright Daring Dark

Fashion Promotion Campaign

224 N Murphy AveSunnyvale, CA 94086

Page 3: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

Description

Formal

Business

Be Different

Casual

Page 4: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

Objectives

Our three main goals of this campaign are to:1. Increase advertisement and awareness of the

store.

2. Increase sales of dresses and accessories in the fall and winter months.

3.Motivate employees to assist customers in finding the perfect dress.

Page 5: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

How We Will Reach Our GoalsWe will use different forms of advertisement

throughout the campaign.

Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth.

Bubblybrightdarkingdark.comBubblybrightdarkingdark.com

Page 6: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

BudgetExpenses: Cost in USD ($)

ADVERTISING:

* A 6” by 6” ad in the local newspaper for four months

$2,000

*Display Boards $500

* Promotional Banners $200

* Ad on FB (5 dollars a day for 3 months) $500

* Radio ad (3 times a day for 6 months; 30 seconds)

$1,500

SPECIAL EVENT EXPENSES

* Season fashion show $10,000

*Bi-weekly casual fashion show $2,500

* Coupons $500

IN-STORE

* Seasonal decorations $300

* Computers $5,000

TOTAL $23,000

Page 7: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

Target Market

Primary Market:Teenage girls ages 13 to 21

Secondary Market:Mothers of teenage girls

Page 8: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

OCTOBER 2011

Beginning the campaign

Professional Fashion Show

Fashion Show

Page 9: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

NOVEMBER 2011

Thanksgiving

Fashion show

Winter Fashion show

Page 10: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

DECEMBER 2011

Christmas Eve Christmas Day

Place seasonal decorations

Remove decorations

Fashion Show

Fashion show

Page 11: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

JANUARY 2012

Fashion Show

Fashion show

Page 12: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

FEBRUARY 2012

Spring Fashion show

Valentine’s Day Fashion show

PROM Fashion Show!

Page 13: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

Evaluate Our ProgressWe will evaluate our progress by doing the

following:1.We will conduct online surveys through sites

such as FaceBook and Twitter2.We will track our monthly income throughout

the time of the campaign and compare it to previous records.

Page 14: BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

Thank you!