Battlefield: mobile services

Download Battlefield: mobile services

Post on 25-May-2015

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Mobile operators & expansion of coopetition on mobile services market

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<ul><li> 1. : -Content-review.com </li></ul> <p> 2. </p> <ul><li> : </li></ul> <ul><li> : </li></ul> <ul><li> ? </li></ul> <p>1 2 3 4 3. 2009 HSDPA HSUPA LTE Netbooks LBS GPS Cloud Mobile search Mobile ads Mobile TV iPhone Android App Stores Facebook Twitter Mobile modems Qwerty Blackberry Gmail Google Wave Obama Mobile money Dating Cross-platform Digital Dividend Analogue TV switchover Palm Pre BB Storm LG Arena Location Spotify Last.fm Kindle Social networking : Content-Review 1 4. HSDPA HSUPA LTE Netbooks LBS GPS Cloud Mobile search Mobile ads Mobile TV iPhone Android App Stores Facebook Twitter Mobile modems Qwerty Blackberry Gmail Google Wave Obama Mobile money Dating Cross-platform Digital Dividend Analogue TV switchover Palm Pre BB Storm LG Arena Location Spotify Last.fm Kindle Social networking : Content-Review 1 5. - </p> <ul><li>Mobile search will eclipse PC search in a few years </li></ul> <ul><li>Eric Schmidt, CEO Google </li></ul> <ul><li>Mobile will drive 50% of our visits by 2012 </li></ul> <ul><li>Chris DeWolfe, CEO MySpace </li></ul> <ul><li>Were starting to think that mobile isnt just an extension of Facebook, its becoming the main platform </li></ul> <ul><li>Henry Moistinac, Director, Facebook Mobile </li></ul> <p>: 1 6. 3 G 50% 3 G , % :Chetan Sharma Consulting 1 7. $ ,DATA ARPU 30% :Chetan Sharma Consulting , 1 H 2009 15 1 % DATAARPU 8. ARPU IRR </p> <ul><li>Motorola - WiMax - </li></ul> <ul><li> : </li></ul> <ul><li><ul><li>IRR will increase 57% if ARPU increases from $32 to $35</li></ul></li></ul> <ul><li><ul><li>IRR will down 65% if ARPU drops from $32 to $29 </li></ul></li></ul> <p>:Motorola , Clearwire PS -ARPUClearwire -$ 20, VAS( VoIP ) - 1 9. - </p> <ul><li> ,ARPU , voice ARPU 19% 2005 </li></ul> <ul><li> , OS iPhone, Android, Symbian, Blackberry.- . </li></ul> <ul><li> , .. gatekeepers to consumer . </li></ul> <ul><li> . ( , , -) connectivity . </li></ul> <ul><li> , , HSPA ,Mobile WiMax ,Wi-Fi - </li></ul> <p>:Bain Capital Partners 2 10. 2009 </p> <ul><li>Handango </li></ul> <ul><li>Mobango </li></ul> <ul><li>GetJar </li></ul> <ul><li>Everypoint </li></ul> <ul><li>Motricity </li></ul> <ul><li>Cellmania </li></ul> <ul><li>Handmark </li></ul> <p>+ + </p> <ul><li>Orange App Shop </li></ul> <ul><li>Verizon Appzone </li></ul> <ul><li>Sprint OnDemand </li></ul> <ul><li>T-Mobile web2go </li></ul> <p>:Ofcom Communication Report, 3 App Market 2002 Qualcomm BREW Mobile Shop 2008 Apple App Store 2008 Google, OHA Android Market 2009 Samsung Samsung Mobile Apps 2009 RIM Blackberry App World 2009 Nokia Ovi 2009 Palm App Catalog 2009 LG TBC 2009 Microsoft Windows Marketplace 2009 Sony Ericsson Playnow Arena 11. (20%) (20%) (20%) (40%) -</p>