Project Name

IntroductionCourse Instructor : Kashfah Khan Chowdhury

Presented by ID Irtifa Binte Jalal : 1211152030 Mousumy Yeasmin : 1311044630 Rifat Nahar Ritu : 1310303030 Riaz Syeda Rahanuma Ferdusy Haque : 1310308630 Syeda Nabila Arefin : 1310163630

Bata Background Bata : a leading footwear industry Founded in 1894 by Czech businessman

Tomas Bata. It started its operation in 1962 Franchisee

Bata Operation Bata has operation in more than 70

countries around the world. It is managed by 4 regional continents. Serves 1million customer per day. Operates 5000 retail outlets. 27 production facilities across 20 countries.

Organization structure of Bata: Functional structure: type of organization

design in which activities of a similar nature are grouped together.

Level of position: Shareholder Top management Middle management Supervisor Staffs

Organization ChartManagi

ng Director

Marketing department

Manufacturing dept

HR departme

nt

Merchandise

department

Product developm

ent departme

nt

Cost & Efficienc

y departm

ent

A/Cs departm

ent

BATA Employee and Labour: There are 3 types of workers in BATA: -Permanent workers-paid monthly basis. -Temporary workers-weekly basis. -Casual workers-daily basis.

Worker recruiting process: -References.-Job experience. Labour motivation: -Rewarding policies: Employee of the year award. Workers of the month. Employee training programme.

BATA Production:The Manufacturing Department decides

the amount to be produced, the process of production .Allocates the amount to be produced per hour.

Sources of production: -Own -Satellite -Outsourcing -Import.

BATA distribution process:

Raw Material

Tongi factory

Dhamrai Factory

(CDC) Central

Distribution Center

Dealer and

Wholesaler

Depot

Own Stores

BATA FINANCING•Comprehensive Income Statement & Financial Statement Position

2011 2012Gross profit 893,608,742

791,257,195

Profit for the year 274,230,453 230,529,857

2011 2012

Assets 3,546,726,569 4,032,248,592

Equity 1,561,074,906 1,561,074,906

Liability 1,985,651,663 2,134,634,457

Marketing Of BATA

MARKETING OBJECTIVE To achieve the level where its each category is in a position

of 100% estimated business Building innovative ideas Maintain reasonable & attractive price Providing better quality & designs to customers Maintaining competitive strategy

TARGET MARKET Bata targets only the upper and middle classes but not the

lower classes. Diversity of the products and process have gained the name

for company’s brand among children,men &women

Marketing Strategy

PRODUCT STRATEGY BATA’s product includes Hush

puppies,Patapata,Marieclaire,Sandak,Power,Bfirst,Bata Comfit,Bata Industrials,Weinbrenner,Bubblegummer.

Constant innovation in design product development.

Superior customer serviceDISTRIBUTION STRATEGY Availability at every door step to increase sales. Increasing no. of outlets

Marketing StrategyPROMOTIONAL STRATEGY Promotion during religious festivals,different seasons

& other events as well. City stores having a magnetic look for customers Limited advertisements

Windows marketing i.e decorating interior and exterior of the outlets

PRICING STRATEGY Strategically maintained price. Suitable pricing for upper class & middle class. Price stability increases brand loyality

SWOT Analysis

BATA Overall Insurance of excellent user experience to

the products.

The advancement in technical sector including Research & Development .

Securing hygiene perceptive Excellent product performance in whole.