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Baskin Robbins & Natural Ice

Cream Parlour

Roselle

Jaya

Shailu

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About

Baskin Robbins Near Clergy home

Naturals Margao Market

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Baskin Robbins Naturals

Product Various range of ice creamproduct

Fresh and Pure Veg icecreams

Price Minimum- 45 Rs and maximum-100 Rs

Minimum 35 RsMaximum 99 Rs

Place City area but not so prominent Tourist Hotel, Margao

Promotion Every 31st of a month, they givebox ice cream at discount rate

Word of Mouth

People Well educated staff, polite andupdated with product details

Well educated andpolite

PhysicalEvidence

Ambience is not too good, placefor only 5-6 people to sit

Big, spacious and sittingis for few people, i.e.upto 7

Process Serving is transparent, cones are

fresh, fudge is prepared on thespot

Serving is transparent,

but we found some fliesin it.

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STP

Baskin Robbins Naturals

Segmenting Geographical urban & semi-

urban,People of all ages,occupational

Urban & semiurban

Targeting Students & Transit

customers

Students,

traditional fruit icecream lovers

Positioning Delicious, mouthwatering & stress

busters

Fresh, originalfruit flavours

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Baskin Robbins Naturals

Heterogeneity /Variability

Brand name, class,taste, expensive

Natural fruitflavour, fresh andtraditional ice

cream loversInseparability Simultaneous

production &consumption

Simultaneousproduction &consumption

Intangibility Not enough space not delighted

Enough place andambience attracts

Perishability Immediate

consumption

Immediate

consumption

Service Elements

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Five Product Levels

Baskin Robbins Naturals

Core Ice Cream Fruit flavoured icecreams

Expected Tasty, soft,

delicious

Fruit flavoured,

tasty, affordable

Augmented Ice cream spoons,Paper cups , crispyand crunchy cones

Fresh cones andclean cups

Potential Some decorationspieces and kidstoys.

Dry fruitssprinkled on top,toy shaped icecreams and

chocolates

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Molecular Model

Tangible Ice creams, cups, spoons, cones

In-tangible Ambience, smile by the waiter etc.

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THANK YOU

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Other qualities

Search High tangible

Experience 50 50% tangible & intangible

Credence high intangible

Classification of services Possession processing services (my laptop) People Process services (restaurants) Knowledge Processes services (Institutions) Intellect Process services (talk which forces you to think)