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BASICS OF PLANT MERCHANDISING Using valuable merchandising techniques to achieve beautiful results

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Tools of the Trade There are several basic merchandising techniques that, when employed correctly, help to maintain a beautiful and impressive garden center!

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Basics of Plant Merchandising Consolidating Striping Waterfalling Facing Product Fronting Product Illusion of Fullness

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Consolidating Plants and Condensing Racks Merchandisers must combine plants in trays to maximize space and improve appearance BeforeAfter

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Before After Merchandisers must also combine plants on racks to maximize space and improve appearance Consolidating Plants and Condensing Racks

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Striping Place plants, within specific varieties and price points, in rows according to their color from one side of the table, pallet or rack to the other

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Striping Hanging baskets are striped ACROSS the tables too! No matter which side of the table, pallet or rack they are walking on So the shopper is exposed to EVERY variety and color of plant available

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Waterfalling Place plants, within the same variety and price on the table, pallet or rack To the tallest at the back From the shortest at the front

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Waterfalling

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Facing Tags If the plant pots at the edge of the table, pallet or rack have information TAGS inserted Those TAGS must be placed precisely at the center of the pot, FACING the aisle

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Facing Pots The most decorative or informative information on the pot must be centered and FACING the aisle

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Fronting Product The Merchandiser must FRONT all product by placing it on the edge of the surface, and lining it up like perfect little soldiers BeforeAfter

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Illusion of Fullness Spread plants out evenly across available space Do NOT bunch plants unevenly and leave large open gaps of table space

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Mirror Image Plants on a well-merchandised table will be symmetrical from the mid-line

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Faster and Better! You will see that as you merchandise each table, pallet or rack, and use appropriate merchandising techniques, you become faster and better at what you do!

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