basic web analytics intro
DESCRIPTION
Basic Web Analytics Intro. JT Pedersen [email protected]. What Are Analytics?. Gathering Measuring Evaluating Reporting of…Stuff. Why Care?. The ability to make Informed Decisions. Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay. What Kinds of Stuff?. - PowerPoint PPT PresentationTRANSCRIPT
What Are Analytics?GatheringMeasuringEvaluatingReporting
of…Stuff
Why Care?
The abilityto makeInformed Decisions
Photo credit: Jason Antonyhttp://www.sxc.hu/profile/vancanjay
What Kinds of Stuff?
Screen ResolutionsBrowsersCountries
What Kinds of Stuff?
Screen ResolutionsBrowsersCountriesNew vs ReturnDevicesHot Articles
What Kinds of Stuff?
Screen ResolutionsBrowsersCountriesNew vs ReturnDevicesHot ArticlesDead ArticlesSourcesKeywords
Google AnalyticsQuick Introduction
Google AnalyticsGoogle-provided script after account creation
Google AnalyticsDashboard
Google AnalyticsTraffic Sources
Google AnalyticsGeographic Origin
Google AnalyticsGeographic Origin
Google AnalyticsBreakdown VisitorsNew/ReturnBrowser UsedConnectivity
Google AnalyticsMobile Users
Similar general stats…84% longer visit
WordPress.com StatsFree Plug-In, Easily Employed
WordPress.com Stats
WordPress.com StatsTraffic definitely reflectsyour own activity.
Strong content delivery rewarded by viewers
Stumble, even a bit, and the impact’s immediate
WordPress.com Stats
WordPress.com Stats
Real World Examples Project Hosting Sites
Direct Mail
Landing Pages (Campaign Tracking)
Blog acceptance
Popular ArticlesOr, never do again…
Activity
Sources (Li, FB, etc.)
Product Development
Platform Support
eCommerce Conversions
