basic web analytics intro jt pedersen [email protected]
TRANSCRIPT
What Are Analytics?Gathering
Measuring
Evaluating
Reporting
of…Stuff
Why Care?
The ability
to make
Informed Decisions
Photo credit: Jason Antonyhttp://www.sxc.hu/profile/vancanjay
What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
New vs Return
Devices
Hot Articles
What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
New vs Return
Devices
Hot Articles
Dead Articles
Sources
Keywords
Google AnalyticsQuick Introduction
Google AnalyticsGoogle-provided script after account creation
Google AnalyticsDashboard
Google AnalyticsTraffic Sources
Google AnalyticsGeographic Origin
Google AnalyticsGeographic Origin
Google AnalyticsBreakdown Visitors
New/Return
Browser Used
Connectivity
Google AnalyticsMobile Users
Similar general stats…
84% longer visit
WordPress.com StatsFree Plug-In, Easily Employed
WordPress.com Stats
WordPress.com StatsTraffic definitely reflects
your own activity.
Strong content delivery rewarded by viewers
Stumble, even a bit, and the impact’s immediate
WordPress.com Stats
WordPress.com Stats
Real World Examples
Project Hosting Sites
Direct Mail
Landing Pages (Campaign Tracking)
Blog acceptance
Popular ArticlesOr, never do again…
Activity
Sources (Li, FB, etc.)
Product Development
Platform Support
eCommerce Conversions
