basic social media for csos
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“Basic Social Media
for CSOs”
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http://www.flickr.com/photos/lucassevilla/5415108591/sizes/l/in/photostream/
WEB 1.0
WEB 2.0
1- What is Social Media?
Yes! But what is it really
SOCIAL + MEDIA
?
Breaking it down..
The social part of the term is simply to indicate that it is used by many people. The implications of this element however are much more complex and interesting.
The media part simply indicates a means of communication. Since this kind of media is used by many people, it is different from TV for example, because information is communicated 2 ways.
MEDIA
SOCIAL
It's a means, not an end It's a 2 way communication street
2- Using Social Media?
http://www.flickr.com/photos/lucassevilla/5415722548/sizes/l/in/photostream/
T-GAMMEE Outreach Strategy
OUTREACH GOAL!
http://www.slideshare.net/MaryCJoyce/media-outreach-strategy TEAM
GOAL
AUDIENCE
MESSAGE
MEDIA
EXECUTE
EVALUATE
TEAM
GOAL
AUDIENCE
MESSAGE
MEDIA
EXECUTE
EVALUATE
Who will do the outreach strategy for your CSO? (supervisor,
social media expert, website coordinator, communication officer?)
What should your social media presence achieve?
(Achievable, specific, strategic plan)
Who do you want to talk to? (Identify audience of
your CSO)
What do you want to tell them? (Identify the
message)
Where is your audience? (what
social medium?)
Optimize your usage of the tools (Facebook, Titter, other)
Measure success (What worked/didn't?)
TEAM Choose at least one person on your team to be responsible for social media updates and communication.
GOAL Be SMART!
Specific
Measurable
Attainable
Relevant
Time-based
AUDIENCE Engage your community!
Keep 2 Cs in mind!
Content & Community
groundwire.org
The Engagement Pyramid
MESSAGE
Content Relevant (to you and your
audience)
+ Great
(Is anything that goes out of your Social Media “tools”)
Which media platform is best for you? MEDIA
Image from Jeffbullas.com
Intro to SOCIAL MEDIA
TOOLS
Now that you know your GOAL, your AUDIENCE, your MESSAGE, and your MEDIA...
EXECUTE
Optimize your tools!
It's time to use media optimally and get your best results
Optimizing
@ List the Twitter handles of the staff contributing to your feed Create Twitter List of your staff, supporters, and partners
# - Keep track of what's trending in your CSO field or hashtags related to your cause - Recruit staff, members, and volunteers through Twitter: #jobs is always popular!
Retweet and favorite Respond! To questions, praise, and criticism--keep track!
RT
Optimizing
Use Twitter applications!
Be searchable ocreate a 'cause' and add it to your fanpage
Be interactive o Allow members to post on wall, updates, photos, etc. o Ask questions in your status o Ask them to upload photos and videos related to your
cause or CSO field
Be social o 'Like' and comment on fans' media o Post all events on Facebook o Support and re-post events and media from partners and
supporters
Optimizing
o Use the YouTube Nonprofit Program to raise money o Hold video contests o Show your results: post videos
o Upgrade to Flickr Pro account o Hold photo contests
Optimizing other media
Do not “harass” people
Talk to them Share your interests
& Promote your cause!
Thank you!
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