basic social media for csos

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Page 1: Basic social media for CSOs

“Basic Social Media

for CSOs”

w w w . a l t c i t y . m e

Page 3: Basic social media for CSOs

WEB 1.0

WEB 2.0

Page 4: Basic social media for CSOs

1- What is Social Media?

Page 5: Basic social media for CSOs

Yes! But what is it really

SOCIAL + MEDIA

?

Page 6: Basic social media for CSOs

Breaking it down..

The social part of the term is simply to indicate that it is used by many people. The implications of this element however are much more complex and interesting.

The media part simply indicates a means of communication. Since this kind of media is used by many people, it is different from TV for example, because information is communicated 2 ways.

MEDIA

SOCIAL

It's a means, not an end It's a 2 way communication street

Page 7: Basic social media for CSOs

2- Using Social Media?

Page 10: Basic social media for CSOs

TEAM

GOAL

AUDIENCE

MESSAGE

MEDIA

EXECUTE

EVALUATE

Who will do the outreach strategy for your CSO? (supervisor,

social media expert, website coordinator, communication officer?)

What should your social media presence achieve?

(Achievable, specific, strategic plan)

Who do you want to talk to? (Identify audience of

your CSO)

What do you want to tell them? (Identify the

message)

Where is your audience? (what

social medium?)

Optimize your usage of the tools (Facebook, Titter, other)

Measure success (What worked/didn't?)

Page 11: Basic social media for CSOs

TEAM Choose at least one person on your team to be responsible for social media updates and communication.

GOAL Be SMART!

Specific

Measurable

Attainable

Relevant

Time-based

AUDIENCE Engage your community!

Keep 2 Cs in mind!

Content & Community

Page 12: Basic social media for CSOs

groundwire.org

The Engagement Pyramid

Page 13: Basic social media for CSOs

MESSAGE

Content Relevant (to you and your

audience)

+ Great

(Is anything that goes out of your Social Media “tools”)

Page 14: Basic social media for CSOs

Which media platform is best for you? MEDIA

Image from Jeffbullas.com

Page 15: Basic social media for CSOs

Intro to SOCIAL MEDIA

TOOLS

Page 16: Basic social media for CSOs
Page 17: Basic social media for CSOs
Page 18: Basic social media for CSOs
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Now that you know your GOAL, your AUDIENCE, your MESSAGE, and your MEDIA...

EXECUTE

Optimize your tools!

It's time to use media optimally and get your best results

Page 21: Basic social media for CSOs

Optimizing

@ List the Twitter handles of the staff contributing to your feed Create Twitter List of your staff, supporters, and partners

# - Keep track of what's trending in your CSO field or hashtags related to your cause - Recruit staff, members, and volunteers through Twitter: #jobs is always popular!

Retweet and favorite Respond! To questions, praise, and criticism--keep track!

RT

Page 22: Basic social media for CSOs

Optimizing

Use Twitter applications!

Page 23: Basic social media for CSOs

Be searchable ocreate a 'cause' and add it to your fanpage

Be interactive o Allow members to post on wall, updates, photos, etc. o Ask questions in your status o Ask them to upload photos and videos related to your

cause or CSO field

Be social o 'Like' and comment on fans' media o Post all events on Facebook o Support and re-post events and media from partners and

supporters

Optimizing

Page 24: Basic social media for CSOs

o Use the YouTube Nonprofit Program to raise money o Hold video contests o Show your results: post videos

o Upgrade to Flickr Pro account o Hold photo contests

Optimizing other media

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Do not “harass” people

Talk to them Share your interests

& Promote your cause!

Page 26: Basic social media for CSOs

Thank you!

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