basic seo presentation
DESCRIPTION
This SEO Basic Presentation was given April 1, 2013 to a class of Hope College Students in their Web Class for Business and English majors.TRANSCRIPT
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What is Digital Marketing?
• Search Engine Optimization (SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
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What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
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History of Search
• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000The authority algorithm
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Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
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Other important Locations
• <h2>,<h3>, <h4>, <h5>, <h6>
• <img src=”keyword” />
• <img alt=”keyword” />
• <li>keyword</li>
• <b>, <strong>, <i>, <em>
• <p>keyword</p>
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Back to Authority
• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get found out
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Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
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Authority Still Matters
A mention or a follow from an influencer will do more than
a mention or a follow from me
