basic ecommerce expertise for beginners

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  • Basic Expertise on E-commerce

    C BN V KINH DOANH

    TRC TUYN

    Written by: V Phc Thnh, DBA Researcher , The University of Northern Philippines.

    Head of Digital Marketing & E-commerce, PNJ Corporate

    Saigon, June 2016

  • Ni dung kha hun luyn

    1. Khi nim v Kinh doanh trc tuyn (e-commerce)2. Lch s pht trin

    - Xem clip: e-commerce t qu kh n hin ti tng lai

    3. Cc loi hnh KDTT ph bin4. Tnh hnh & xu hng e-commerce trn th gii v Vit

    nam 20165. M t quy trnh kinh doanh & thanh ton:6. Nguyn tc tip cn e-commerce: t s thay i hnh vi

    mua hng n chm insights qua cac touchpoints7. Bi hc ca m hnh Tiffany , Lazda & Th gii di ng8. Bi tp c nhn9. xem clip: sc mnh ca ngn ng

  • 1. Khi nim v Kinh doanh trc tuyn

    Cch hiu ph bin v thiu st l kinhdoanh trn mng internet

    KDTT bao gm ton b tin trnh trctuyn ca

    Pht trin, tip thi, bn, giao hng,dch v v thanh ton

    Thc hin giao dch trn khng gianth trng v khch hng ton cu

    Vi s h tr ca mng quc t,ca cc i tc kinh doanh

    U ban Thng mi in t ca Tchc hp tc kinh t chu -Thi BnhDng (APEC):

    -"Thng mi in t l cng vic kinhdoanh c tin hnh thng qua truynthng s liu v cng ngh tin hc kthut s".

  • 2.Lch s pht trin

    1970s Electronic Funds Transfer (EFT)

    Tin c gi i theo 1 l trnh in t tcng ty ny sang cng ty khc.

    K thut dng chuyn cc loi ti liuin t theo 1 l trnh nht nh. Sau nydng chuyn cc giao dch ti chnh vcc loi giao dch khc.

    H thngt ch(du lch)

    H thng mua bn

    chng khon

    Internet

    Electronic Commerce (EC)

    1990s

    B2C

    B2B

    B2E c-commerce e-government

    e-learningm-mobile

    1995

    1999

    2001

    Electronic Data Interchange (EDI)

  • 2. Lch s Pht trin (tt)

    E-Commerce (Past, Present, Future).mp4

    E-Commerce (Past, Present, Future).mp4E-Commerce (Past, Present, Future).mp4E-Commerce (Past, Present, Future).mp4

  • 3.Cc loi e-Commerce

    Doanh nghip Ngi tiu dng(B2C): Doanhnghip pht trin th trng thng mi in t bn sn phm v dch v n ngi tiu dng

    Doanh nghip Doanh nghip (B2B): Lin quann c hai th trng kinh doanh in t v thtrng trc tip gia cc doanh nghip

    Ngi tiu dng-Ngi tiu dng(C2C): u gitrc tuyn ngi tiu dng c th mua vbn trc tip vi nhau.

  • B2B E-commerce

  • B2C E-commerce

  • 3.Tnh hnh & xu hng th gii

    - (B2C) ecommerce toncu t $1.471 trilliontrong nm 2014, tng20%.

    Chu -TBD l khu vctng trng cao nht thgii 2015 v chim 33.4% tng doanh thu ton cu, so vi 31.7% Bc M & 24.6% Chu u.

    Cross-border B2C

    Ngun: hVp://ystats.com/uploads/report_abstracts/ 1076.pdf

    Cc nc c B2C ngu 2015: USA, UK,

    Germany, Norway, The Netherlands, France;

    tng doanh thu =100 tEUR

  • Khch hngang b thu

    ht bi gimgi giao

    hng min phtrn online

    3. Xu hng th gii (tt)

  • 3. Xu hng TG (tt)

    Ngun: Colmar Brunton (CBOmnijet Sept 2013)

    To ra tm l gim gi-khuyn mi l yu t then cht tc ng nquyt nh mua hng online. Tuy nhin, y l thch thc vi ngnh

    hng Trang sc & c Thng hiu ln

  • 3. KDTT VN 2016-xu hng pht trin

    Th trng mikhai thc=c hi

    + thch thc

    Ngun: VECITA, thng 3/2016

  • u t knh online ngy cng chuyn nghiptheo hng truyn thng t vn sn phm

    ngoi tr trang chuyn Trang sc Bc

    3. KDTT JEWELRY 2016-VN & C HI

  • 5.M t Kinh doanh TT n gin

    Cc hn ch cbn caShopping.pnj:Tnh nngwebsiteSn phm dnhring phn khconline & nh v giX l n hngonlineKho & kim tratn kho real timeGiao hng 48 giNng lc vnhnh

  • Cc tin trnh trong E-commerce

    Tm snphm

    nh gisn phm

    Cc nhmthnglng

    Ni thng

    Theo din t

    hng

    Thanh ton n

    hng

    Tip nhnsn phm

    Dch v vh tr snphm

    NC thtrng/ sn phm

    Kch thchth

    trng

    Cc nhmthnglng

    Lp nt hng

    La chnv u tinn t

    hng

    Lp han / thanhton

    Lp khoch

    giao hng

    Dch v vh trkhchhng

    Dch v v h trQu trnh giao dchTm kim th trng

    Qu trnh bn

    Qu trnh mua

  • Qui trnh thanh ton in t

    Qui trnh thanh ton qua Web X l gi hng

    X l thanh ton qua th tn dng

    Cc x l thanh ton phc tp hn

    Chuyn qu in t - Electronic Funds Transfer(EFT) Ghi nhn v x l tin v chuyn n gia ngn hng v

    doanh nghip v khch hng ca h

    COD-Giao hng Thu tin : hin ang chim gn80% ti Vit Nam

  • 6.T Thay i hnh vi n tip cn t chc

    Repeat Credit Cash Trade Cycle:

    Search

    Negotiate

    Order

    Deliver

    Invoice

    Payment

    After Sales

    Pre-Sale

    Execution

    Settlement

    After Sale

    A

    I

    C

    D

    A

    A

    I

    S

    A

    S

    Thay i hnh vi mua hngtruyn thng

    Dig

    ital

    Sale

    s &

    logi

    stic

    CSK

    H

    DA

    TA &

    AN

    ALY

    TIC

    S

  • 7. Cu trc c bn 1 website KDTT

  • Big data & Phn tch

  • 8.1 TIFFANY-CC YU T THNH

    CNG & NNG LC LI

    Nhn t ct li to thnh cng

    Trin khai kinh doanh trc tuyn

    Thch nghi vi cc thay i ca nn kinh t

    Hiu Insight cc phn khc

    Nng lc li:

    Li th dn u dng trang sc cao cp

    Lun thay i & sng to

    Gi cam kt cao nht v trch nhim x

    hi & mi trng

    Ngun: Jessica Aragon & Raynee Bradley

  • Thay i Chinlc t 2010:Tung ra cc sn phm c gi thp tn dng li th v s lng ngy cng tng ca cngng ngi tiu dng i hi hng ha cht lng vi gi thp hn. Mc tiu : thu nhp trung bnh - gii thiu sn phm vi gi dao ng t $ 100 n $ 250(Jessica Aragon &Raynee Bradley, Phn tch tnh cnhtranh Tiffany & Co, 2010)

    Trit l ct li ca Tiffany

    Th trnglun tn tinhm khch

    hng sang trng, v hlun chi tiu

    cho d c chintranh hay dchbnh xy raLouis Cona,

  • Always Remember

    Diamonds are a girls best friend!

  • 8.2 LAZADA

  • 8.2 Bi hc Th gii di ng-k thut

    Xy dng v t chc website.: Thn thin, khuyn mi lun bt mt , tc cc nhanh T vn 6 gc sn phm:

    u im v nhc im nhng Tnh nng, thng s k thut c m t v cng chi

    tit vi hnh nh minh ha sinh ng. Gi ph kin i km gip tng gi tr ca sn phm. Th vin hnh nh video v cng phong ph vi mi gc cnh

    ca sn phm. So snh Nhn xtphm no .

    Tch hp vi nhiu thit b di ng khc nhau theo xuhng s dng

  • 8.2 Bi hc Th gii di ng-dch v

    Kt hp h thng ca hng vi E-commerce t hng:

    Gi in n thng i t 7g30- 22g (c CN & ngy l). t mua hng trn website , t gi hng ti siu th

    Mua tr gp Giao hng tn ni: Ti a 2 gi sau khi t hng (trong gi lm

    vic 8h - 22h). Ring khu vc H Ch Minh, thi gian lin h xcnhn n hngl 5 pht, giao hng trong 30 pht.

    Thanh ton: tin mt hoc th ti siu th hoc tai nh, hocchuyn khon

    Thanh ton trc tuyn: Nhng ngn hng lin minh viSmartlink

  • 9. E.Shop-Sc mu & hnh nh

    $95 $49 $29

    Cu chuyn Thng hiu, nhn hng & sp bng

    ngn ng, mu sc & k thut tc ng tm

    l,thay i hnh vi mua hng

  • Trn trng cm n

    Cc kin ng gp chuyn mn hay lin h T vn, o to

    ngn hn xin gi v:

    Email: thinhv@gmail.com;

    in thoi: 098296622;

    Facebook: Phuc Thinh Vo

    Website tham kho: http://bizsupportvn.com/

    mailto:thinhv@gmail.com