barrons 2010 top 100 advisors

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% www.barrons.com The dow jones business and Financial weekly auGusT 30, 2010 The Publishers sale Of This rePrinT DOes nOT COnsTiTuTe Or imPly any enDOrsemenT Or sPOnsOrshiP Of any PrODuCT, serviCe, COmPany Or OrganizaTiOn. Custom Reprints (609)520-4331 P.O. Box 300 Princeton, N.J. 08543-0300. DO NOT EDIT OR ALTER REPRINT• / REPRODUCTIONS NOT PERMITTED #42824 ! (over p lease) The Top 100 INDepeNDeNT ADvIsors ToP 100 Here are America’s leading independent investment advisors, based on assets under management, revenue generated for firms and quality of practice. Institutional assets are discounted heavily. We assigned the top advisor a score of 100, and compared the rest with the winner. “N” denotes advisor not on last year’s list. 65. 45. Rick Van Benschoten Lenox Adv New York City § § § § § 1,400 2.6 16 High Ultra-High Team Total Typical Typical RANK Retail Net Worth Net Worth Founda- Endow- Institu- Assets Account Net Worth ’10 ’09 Name Firm Location (Up to $1 mil) ($1-10 mil) ($10 mil+) tions ments tional ($mil) Size ($mil) ($mil) CUSTOMERS Page 1 of 2

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Page 1: Barrons 2010 Top 100 Advisors

%www.barrons.comThe dow jones business and Financial weekly auGusT 30, 2010

The Publisher’s sale Of This rePrinT DOes nOT COnsTiTuTe Or imPly any enDOrsemenT Or sPOnsOrshiP Of any PrODuCT, serviCe, COmPany Or OrganizaTiOn.Custom Reprints (609)520-4331 P.O. Box 300 Princeton, N.J. 08543-0300. DO NOT EDIT OR ALTER REPRINT••• /REPRODUCTIONS NOT PERMITTED #42824

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The Top 100

INDepeNDeNT ADvIsors

ToP 100Here are America’s leading independent investment advisors, based on assets under management, revenue generated for firms and quality of practice. Institutional assets are discounted heavily. We assigned the top advisor a score of 100, and compared the rest with the winner. “N” denotes advisor not on last year’s list.

65.45. RickVanBenschotenLenoxAdv NewYorkCity § § § § § 1,400 2.6 16

High Ultra-High TeamTotal Typical TypicalRANK Retail NetWorth NetWorth Founda- Endow- Institu- Assets Account NetWorth ’10 ’09 NameFirmLocation (Up to $1 mil) ($1-10 mil) ($10 mil+) tions ments tional ($mil) Size ($mil) ($mil)

CUSTOMERS

Page 1 of 2

Page 2: Barrons 2010 Top 100 Advisors

The Indie Challenge(The following has been excerpted)

Independent financial advisors face some big hurdles. The 100 on our annual list look ready for it all.

SPECIAL REPORT

By Suzanne McGee

Life is never easy for independent fi-nancial advisors. Although they’re about to win a historic battle over business standards for investment professionals, the victory could raise an entirely new set of challenges.

Independent advisors long have ar-gued that anyone giving investment guidance—whether they run a one-person shop or belong to Merrill Lynch’s “thun-dering herd”—should be required to meet a “fiduciary standard,” meaning clients’ interests always come first. In fact, in-dependent advisors have long cited this standard to differentiate themselves from

their counterparts at Wall Street firms, who must only make sure investments are “suitable” for clients.

The recently passed financial-reform legislation paves the way for univer-sal adoption of fiduciary standards. But if that happens, how will the indies set themselves apart from the big guys? With the easy argument — “we are legally re-quired to act in your interests” — gone, independent advisors will have to find new ways to “brand” themselves in the eyes of current and potential clients.

“The independent advisors, long among the most vocal proponents of an industry-

wide fiduciary standard, may ultimately regret their advocacy,” says Robert M. Kurucza, a partner at Goodwin Procter in Washington. “As the old bromide goes, be careful what you wish for.”

The professionals on Barron’s annual listing of Top 100 Independent Advisors show no regrets and look ready take on their bigger rivals on a variety of fronts. The list is based on assets under man-agement, revenues the advisors generate for their firms and the quality of their practices. The list has 24 new names since last year, and nearly as many advisors changed positions by 10 places or more.

ToP 100Here are America’s leading independent investment advisors, based on assets under management, revenue generated for firms and quality of practice. Institutional assets are discounted heavily. We assigned the top advisor a score of 100, and compared the rest with the winner. “N” denotes advisor not on last year’s list.

65.45. RickVanBenschotenLenoxAdv NewYorkCity § § § § § 1,400 2.6 16

High Ultra-High TeamTotal Typical TypicalRANK Retail NetWorth NetWorth Founda- Endow- Institu- Assets Account NetWorth ’10 ’09 NameFirmLocation (Up to $1 mil) ($1-10 mil) ($10 mil+) tions ments tional ($mil) Size ($mil) ($mil)

CUSTOMERS

Page 2 of 2

Inclusion on the Barron’s Top 100 list is not indicative of a financial adviser’s future performance. Working with a financial adviser identified on the Barron’s Top 100 list does not guarantee future investment success. Asset under management managed by, or of-fered through, MML Investors Services, Inc, a Registered Investment Advisor. Financial Information is as of August, 2010. Rick Van Benschoten is a registered representative and offers securities and investment advisory services through MML Investors Services, Inc., 530 5th Avenue, 14th Floor, New York, NY 10036, 212-536-6000. The views and opinions expressed are those of the author and do not necessarily reflect those of MML Investors Services, Inc. or its affiliated companies. CRN201210 – 139419