barker realty listing presentation

[email protected]

cell: 505 470 5604fax: 505 216 3596

A native Santa Fean, John has been selling Santa Fe real estate for 35 years and has been a broker with Barker Realty since 1994. He is a past president and director of the Santa Fe Association of Realtors, positions that help him understand the ins and outs of real estate which often include a high degree of problem solving.

Comfortable with the many facets of real estate, including residential and land sales, and selling and leasing commercial properties, John believes quality information is critical in helping buyers and sellers make sound decisions. In addition to selling real estate, John enjoys photography and riding horses. He and his wife of 35 years have two daughters.

[email protected]

John Hancock, Associate Broker

SantaFeRealEstate.com

2. Proactive Approach to Selling Real Estate

4. How We’ll Sell Your Home8. Internet18. Networking20. Signage & Neighbors

22. Market Conditions24. Residential Sales Re-Cap from 2000-201526. 2015 Residential Days on Market by Price Point

28. Market Factors 30. You Must Think Like a Buyer32. Time is Money34. It’s a Beauty Contest

36. Christie’s International Real Estate38. The Local, National & International Authority

42. Barker Realty in the Community44. The Locals’ Choice

46. Your Team48. Management and Ownership

The Locals’ Choice for over Fifty Years

Barker Realty, LLC. | 530 South Guadalupe St. Santa Fe, NM 87501 USA | 505 982 9836 tel | SantaFeRealEstate.com | SantaFeEstates.com 6

Marketing real estate is not taking a listing and waiting for another broker to sell the property. It involves a detailed system and plan, relentless follow-up, and excellent communication with

the client to achieve the desired results.

“I have purchased and sold a number of homes over the years and having an agent and a company with a clear plan makes a world of difference. Barker Realty demonstrated a clear

plan, communicated with me consistently, and acted as a trusted advisor from day one leading to a great real estate experience.”

– Jane Tressel

How We’ll Sell Your Home


*NAR 2015 Home Buyer and Seller Profile

We FOCUS on What Matters

The Internet 44% Signage & Neighbors 9%Agent Networking 33%

92% of Buyers found the home they purchased from either the Internet, Agent Networking, Signage or Neighbors*


In 2012 Barker Realty acquired SantaFeRealEstate.com, the number ONE searched term for real estate in Santa Fe.

Q: What Do People GOOGLE When Searching For Santa Fe Real Estate?A : It’s Obvious. It’s Santa Fe Real Estate (.com).

18,100* people a month search for real estate online using the search term Santa Fe Real Estate, the most searched term on Google for our local real estate market. Considering 90% of home buyers use the Internet during the search process, it’s never been more important to have the most searched term and web address, so buyers find your home.

“Barker Realty’s acquisition of SantaFeRealEstate.com will have an unparalleled effect on their client’s online visibility.” –Travis Saxton, Marketing and Technology Director of RealTrends, a leading national consulting firm

“The world and the consumer are changing every second and we have a responsibility to our associates and clients to improve their lives and their online real estate experiences. We plan to lead and set the new standards in the online real estate world.”

– David A. Barker, Owner & President

*GOOGLE Keyword Tool

Santa Fe Real Estate


What do Buyers Want When Searching for Real Estate Online?

Ease of Use 100%

Photos 87%*

Detailed Information about Property 84%*

Interactive Maps 45%*

Videos & Virtual Tours 42%*

Real Estate Agent Contact Info 42%*

Neighborhood Info 40%*

Information About Upcoming Open Houses 24%*

SantaFeRealEstate.comDesired Features by Percentage



• 65% walked through the home.* Strong sign of buyer interest.

• 38% saw exterior of home, but did not walk through.* Crucial step in the buying process.

• 33% found the agent used to search for or buy home.* Commitment to purchase.

• 27% requested more information*

All of these items drive a buyer to make an offer on your home. Having the right on-line presentation & site (SantaFeRealEstate.com) is essential to selling your home.

SantaFeRealEstate.com Inspires Buyer Action


What Buyers do When Inspired by Seeing Your Home on the Internet


The Synergy Between Real Estate and Mobile Devices

To Download Our App scan this QR Code and Experience it for Yourself

*Google’s complete new home shopper mobile survey 2014

Our Mobile App Connects the Two Worlds

• Mobile subscribers increased 55% in 2012. Our mobile app ensures your home is being seen by this ever growing market.

• 70% of searches from a mobile device result in action within one hour. Sellers like you expect action.

• 61% of users will go to a competitor’s site if your site is not mobile friendly. We have created the most user friendly, comprehensive mobile real estate app on the market.

We bring YOUR HOME to TODAY’S BUYER.

Buyers can get driving directions

to your home based on viewer’s GPS location

Buyers can view all thephotos of your home

Buyers can takenotes

ALL listing detailsavailable at buyer’s

fingertips Ability to shareyour listing on

buyer’s Social Networks

Our Mobile App is Available for


Online Exposure is the Name of the Game

Our Online Partners

Once your listing is submitted into the MLS it is immediately broadcast to over 900 real estate websites globally (Trulia, Zillow, Realtor.com, etc.) Barker Realty uses the largest and most trusted real estate syndication network in the world.

Having a diverse web presence ensures home buyers can easily find your home on-line and make their way to SantaFeRealEstate.com or your agent.

Your agent and SantaFeRealEstate.com are the two best and most likely sources to obtain inquiries and showings on your home. Combined, these two sources make up 76% of all direct home sales.

Since 2000 the Internet and the value of a home’s exposure on the Internet has skyrocketed. 92% of all buyers use the Internet in their search.

It’s a game changer and Barker Realty has you covered.

Your Home Is Everywhere


The Power of Email Marketing

• Barker Realty markets to a captive audience of 700 agents in Santa Fe to promote your property.• Agents forward these interactive emails to their interested buyers.• These emails are tracked and monitored to identify those agents who have shown interest in your

property. Once identified, a follow up call is made to encourage the agent to show your home, so we get it sold.

Alerting Agents and Their Buyers to Your Home

• Your home is promoted to our agents at Barker sales meetings, informing them of your home and encouraging them to bring their buyers.

• A Barker agent brought 1 out of 5 buyers for every Barker Realty listing sold in 2012.• We leverage our relationships with Santa Fe’s other top producing agents to promote and sell your home.

Technology is an excellent tool to get your home sold, but we never lose focus on the fundamentals of communicating directly with agents and prospects.

The Importance of Technology & Agent Relationships


Yard Signs7% of buyers found the home they purchased from a sign. It may sound obvious, but a yard sign lets potential buyers know your home is for sale. It also alerts your neighbors who might know someone interested in purchasing your property.

Internet Presence 20% of buyers did research on the Internet ahead of time and found homes of interest to them, prompting them to contact our agents directly. We are committed to a comprehensive and consistent online presence to ensure maximum

exposure for your home.

Print AdvertisingWho says people don’t read anymore? In 2015, 14% of transactions came directly from print advertising. Our exclusive features in numerous publications are just one more way to get exposure for listings within our market.

Mailers3% of our closed transactions in 2015 came from direct mailed postcards that come directly from our marketing department – to capitalize on this market, we send out a “Just Listed” postcard to 50 of your closest neighbors letting them know your home is for sale encouraging them to tell potential buyers.

Letting the World Know Your Home is For Sale

* Information provided by Barker Realty, Inc. from MLS database is deemed reliable, but not guaranteed


When our real estate market hit bottom in 2009, even well priced property was difficult to sell. Today we are still in a price sensitive market and we’re delighted to say that a well priced home

in many neighborhoods will sell in 60 days or less.

The Santa Fe real estate market continues to recover nicely. Transactions continue to increase significantly and markets around us where many of our buyers come from are improving as well.

Transactions continue to increase significantly in Santa Fe as well as in surrounding markets where many of our buyers come from,

“It’s no secret that the last 5 years have been challenging. Barker Realty has more data, information, and projections on the market than any other local company. From day one they provided what I needed to

make informed decisions to sell my home. I still rely on Barker Realty to provide this information.”

- Ed Cantner

Market Conditions


• Residential sales peaked in 2005 with 2,290 transactions.*

• There were 1,972 Residential Sales in 2015, a 7% increase from 2014.

• As of December 31, 2015 there were over 900 Residential Properties for sale, and they were on the

market an average of 138 days.

• As of December 31, 2015 there was 9 months of inventory (a healthy market is 6-8 months.)

Supply and demand is the simplest way to look at the health of the Santa Fe real estate market. Currently there is more supply than demand. As a result,

selling a home is still challenging.

Residential Sales Re-Cap From 2000-2015


1462 1522

1644 1710

2025

2290 2254

1904

1412

1213 1304

1366

1674 1767

1843

1972

0

500

1000

1500

2000

2500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Residential Sales Re-Cap From 2000-2015


2015 Residential Days on Market by Price Point*

• Residential sales in 2015 from $100,000-$300,000 took an average of 143 days to sell.



• Residential sales in 2015 from $751,000-$1,000,0000 took an average of 220 days to sell.

• Residential sales in 2015 from $1,000,001-$1,500,000 took an average of 212 days to sell

• Residential sales in 2015 from $1,501,000-$10,000,000 took an average of 220 days to sell.

As a seller you want to look at the neighborhood where your home is located, but it is also essential to understand the overall market to know how to sell your home.


2015 Residential Sales Re-Cap by Price Point

859

551

279

118

79 37

0

200

400

600

800

1000

1200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

$100,000.00-$300,000.00 $301,000.00-$500,000.00 $501,000.00-$750,000.00 $751,000.00-$1,000,000.00 $1,001,000.00-$1,500,000.00 $1,501,000.00-$10,000,000.00


A significant number of our buyers, regardless of price range, come from markets outside of Santa Fe (our feeder markets). Those areas are experiencing a stronger rebound than we have

seen locally, but Santa Fe consistently follows behind them by a year or two. That bodes well for us over the coming years.

The Santa Fe real estate market has never moved quickly like some other markets. Our sluggish local economy means that our real estate sales depend more heavily on the out of towner, regardless of price range. It helps that our inventory of homes for sale is at a 3 year low.

“I had not sold a home in 7 years and forgot many of the steps in the process. Barker Realty provided helpful suggestions to prepare my home for showings, and ideas to increase value and overall aesthetic.

These tips helped bring in a quality offer and avoid significant renegotiations during the contingencies.”

– Barbara Callahan

Market Factors


Appropriate Pricing in the Beginning is Paramount

• The most interest and activity will occur within the first thirty days. Buyers who are actively shopping always preview what’s new on the market. Don’t let your property become “stale.”

• If there are homes in your neighborhood or area with similar features (number of bedrooms and bathrooms, quality, lot size, etc.) on the market priced for less, buyers will look at those first.

Pricing is the single largest factor in why a buyer sees value. They MUST see value in your home for you to get showings, offers, and ultimately to sell your home. A Barker Realty agent will provide you with a detailed market analysis

to compare your home with recently sold homes to determine a fair market value.

To Get Top Dollar, You Must Think Like a Buyer.


Time is Money

• Analyze your monthly carrying costs, i.e., mortgage payment, taxes, utilities, HOA dues, maintenance costs.

• Multiply your monthly carrying costs by 12. That will give you your annual out of pocket expenses.

• The longer your home is on the market, the greater out of pocket expenses become.

Pricing, time, & your motivation are crucial factors when listing your home. These will determine a successful sale or a frustrating process.

How Long do You Want to Have Your Home on the market?


It’s a Beauty Contest

• Attend to all cosmetic aspects such as paint, landscaping, window coverings, and flooring.

Your property should be meticulously cleaned inside and out. Buyers are looking at and

scrutinizing all of these details.

• Attractively staging your home is paramount. It allows a buyer to envision their belongings

in your home. This is a very important step that buyers take when they become serious about

your home. Don’t miss this opportunity.

• A buyer can walk into a “perfect” home that is priced at market value and walk right back

out if it shows poorly. Put yourself in the buyers shoes and imagine you are buying your own

property. It should stand out and be memorable.

These steps sound simple, but can make all the difference to a potential buyer and your successful sale.

You Can Only Make a First Impression ONCE


Christie’s International Real Estate, the world’s leading luxury real estate network and a subsidiary

of Christie’s auction house, has awarded Affiliate status to Barker Realty, a boutique residential

real estate brokerage firm based in Santa Fe, New Mexico. The announcement brings the total

number of Affiliates in Christie’s International Real Estate global network to 140.

“Barker Realty is a boutique real estate brokerage firm with a longstanding reputation of excellence in sales. It gives us great pride to name this distinguished company to our Affiliate network, not only furthering our presence in the Southwest

region of the United States, but also in this vibrant marketplace.”

– Clayton Andrews, Senior Vice President of Christie’s International Real Estate.

Christie’s International Real Estate


Christie’s International Real Estate The Local, National, & International Authority

Christie’s Offices In:London • Hong Kong • New York • Palm Beach • Chicago • Beverly Hills

• We have 935 Christie’s International Real Estate offices worldwide in our network.

• There are 140 Christie’s International Real Estate affiliates throughout the world.

• 27,000 Certified Christie’s Brokers in over 40 countries

• Our network did $113B in sales in 2014 worldwide.

Christie’s agents look for other Christie’s agents & offices to refer their buyers. Having a large, reputable network and brand brings more clout to Barker

Realty and our listings.


We Have Friends in the Right Places

National Christie’s Affiliates in:

1. Dallas - Allie Beth Allman & Associates2. San Antonio – Phyllis Browning Company3. Fort Worth – Brants Realtors4. Austin – Moreland Properties5. San Francisco – Pacific Union 6. Los Angeles area - Hilton & Hyland Real Estate 7. Phoenix – Walt Danley Realty 8. Denver – Kentwood Real Estate 9. New York – Brown Harris Stevens 10. Washington – Long & Foster11. Greenwich, CT – David Ogilvy & Associates

When our friends have clients interested in purchasing Santa Fe Real Estate they contact us. Then we show them your home.


The Art of GivingNo Other Brokerage Embraces Santa Fe Like Barker Realty

Since the 1870’s the Barker family has been recognized as a leading member of the Santa Fe community. As a locally owned and operated Santa Fe brokerage, giving back to the community has always been a defining characteristic of Barker Realty’s business model. We are passionate about supporting and bettering our community.

After over 50 years in business, philanthropy has been and always will be a part of who we are. Choosing Barker Realty keeps your dollars local and supports Santa Fe and Northern New Mexico. “It is, and always has been a part of our family and business culture to nurture and improve the heart and soul of Santa Fe. Supporting Santa Fe’s nonprofits strengthens the community we cherish so deeply.

– David A. Barker

Barker Realty was one of the first major contributors to the Santa Fe Farmers Market capital campaign. They lead by example, supporting many local non-profit organizations. Their recognition of the importance of local philanthropy separates Barker Realty from other businesses prevalent in today’s marketplace.

– Kierstan Pickens, Director of Development, Santa Fe Farmers Market Institute


The Conclusive Alternative for Discerning Buyers & Sellers

As a locally owned and operated company, Barker Realty offers strategic resources only found in large corporate firms, while still maintaining the personable nature of a boutique brokerage.

Barker Realty is among the top brokerages in Santa Fe. Our SantaFeRealEstate.com website was ranked as one of the Top Ten Real Estate websites nationally by Real Trends, the nation’s number one source for real estate analysis and trends. Becoming Santa Fe’s exclusive partner with Christie’s International Real Estate has extended our brand to a global scale while retaining our position as one of Santa Fe’s oldest and most revered local companies.

We have local people, using global resources to do the perfect job for you.

The Locals’ Choice for over Fifty Years


Your Team

Robert RomeroChief Financial Officer 505 992 3562 [email protected]

Kyle Klain Chief Technology Officer505 992 [email protected]

Gabrielle Vigil Listing Coordinator505 455 [email protected]

Christianna Romero Transaction Coordinator505 455 [email protected]

Joshua GonzálesMarketing Coordinator505 455 [email protected]

Cav Cavanaugh Director of Relationships & Business Development505 490 [email protected]

Charmaine Payne Reception505 982 [email protected]

Francesca Ferran Reception505 982 [email protected]

Jane Yates Reception505 982 [email protected]

Peter EllzeyMarketing Assistant505 455 [email protected]


Owners

David A. Barker President / Qualifying Broker505 992 [email protected]

Lisa BarkerCreative Director505 992 3562 [email protected]

Barker Realty, LLC. | 530 S. Guadalupe St., Santa Fe, NM 87501 USA | 505 982 9836 tel | SantaFeRealEstate.com | SantaFeEstates.com

barker realty listing presentation

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facets of real estate

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marketing real estate

local real estate market

great real estate experience

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