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Barcelona: new brand fashion designers Kipsala International Exhibition Business Centre Alessandro Manetti

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Conference held in Riga presenting Barcelona New Fashion designers

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Page 1: Barcelona fashion designers

Barcelona: new brand fashion designers

Kipsala International Exhibition Business Centre Alessandro Manetti

Page 2: Barcelona fashion designers

Barcelona: the City

Photographer: Eric Pamies

Page 3: Barcelona fashion designers

Why Barcelona is important for emerging

fashion?

- Cosmopolitan, open and multicultural city.

- Full of different Lifestyles: interesting for coolhunters.

- Entrepreneurial character with an high quality of life leads

to an high number of fashion realities.

Page 4: Barcelona fashion designers

- Perfect Environment for innovation and creativity.

- Capital of Mediterranean Union and bridge for Latin

American countries.

- Interdisciplinariety: clusters in Media I&CT, Design, BioTech,

EE&Mobility, Higher Education.

Page 5: Barcelona fashion designers

The city long history in the textile industry is now helping to launch established designers, firm, entrepreneurs and manufacturers on to

success as well as newly arrived businesses. It is a very important point of retail (P. de Gracia).

Three examples of important Fashion brands in Barcelona:

Page 6: Barcelona fashion designers

Mango, is a clothing design and manufacturing company.

Its goal is "to be present in every city" in the world. It has more than 2,000

stores in 103 countries.

Its first website was created in 1995 and, five years later, in the year 2000,

it opened its first online store.

Mango has over 8,600 employees, 1,850 of whom work at the Hangar

Design Centre and at its Headquarters in Palau Solità i Plegamans

(Barcelona).

H. E. by Mango is a men's line created in 2008.

Mango

Page 7: Barcelona fashion designers

Custo Dalmau is a Spanish Catalan

fashion designer. He founded the firm

Custo Barcelona with his brother David. He spent his childhood and adolescence in Barcelona, where he studied Architecture.

Custo Barcelona

Page 8: Barcelona fashion designers

It is a casual clothing brand noted for its patchwork designs, intense prints, innovative graffiti art and

flamboyant splashes of colour.

Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells men's, women's and children's clothing

and accessories. It achieved a 60% annual growth from 2002 to 2009, and a turnover of €250 million in 2009, €440 million in 2010 and €560 million in 2011.

Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season the

Desigual 25 pp design team prepares a collection of over 1,000 items, including clothes and accessories.

In 2011 the company started collaborating with Christian Lacroix and in June 2011 Desigual signed a

partnership with Cirque du Soleil to develop a collection of 60 items of clothing and accessories.

Desigual

Page 9: Barcelona fashion designers

......but the most interesting reality in Barcelona are

the independent & emergent Fashion Designers.

The principal platforms are:

080 The Brandery

Aswoff Barcelona Bridal Week

Mango Fashion Awards Contest Changing room

Barcelona Shopping Night Fashion Schools

ModaFAD

Page 10: Barcelona fashion designers

Fahion Show and showroom for emerging designers www.080barcelonafashion.com

Page 11: Barcelona fashion designers

080 Barcelona Fashion is driven by the concepts of creativity and innovation, while acknowledging the importance of the market and of

the need to sell fashion.

080 Barcelona Fashion was founded in July 2007 with the aim of being a platform for raising the profile of independent designers and becoming a benchmark for leading-edge design and fashion at

international level.

080 Barcelona Fashion is committed to 'fashion culture' in its broadest sense and aspires to be much more than a fashion runway. It includes a

series of parallel activities and round tables that are sure to be extremely popular and bring fashion even closer to the general public.

Page 12: Barcelona fashion designers

Urban fashion show promoted by the City of Barcelona and Fira de Barcelona

www.thebrandery.com

Page 13: Barcelona fashion designers

In 2008, Diane Pernet - world-renowned fashion critic and video journalis - launched a Shaded View on Fashion Film, the world's first

fashion and film festival.

Since its launch, ASVOFF has been instrumental in promoting a new creative genre, the 'fashion film', by providing a platform for the work of filmmakers who explore the themes of fashion, through the medium of the moving image. ASVOFF has gained critical acclaim for encouraging

both young and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film.

The first edition of A Shaded View on Fashion Film, Barcelona has

taken place at CaixaForum in January 2012.

Page 14: Barcelona fashion designers

International professional exhibition for the bridal sector.

www.moda-barcelona.com

Page 15: Barcelona fashion designers

International competition designed to promote young fashion talent

www.mangofashionawards.com

Mango Fashion Awards Contest

Page 16: Barcelona fashion designers

Private biannual initiative. www.changingroom.org

Page 17: Barcelona fashion designers

Barcelona Shopping Night Event that takes place every December when Passeig

de Gracia stores open at night www.theshoppingnight.com

Page 18: Barcelona fashion designers

Barcelona is a very important city in the fashion education field with different design and fashion

schools and universities:

IED ESDI

FELICIDAD DUCE BAU IDEP

Page 19: Barcelona fashion designers

IED Barcelona

Page 20: Barcelona fashion designers

IED Moda Barcelona trains professionals to be able to interpret fashion and its expressions. Our students acquire the skills to create a collection, to

communicate a brand, to organise a fashion show and to create marketing or business plans.

IED Fashionis the school of reference in communication and trends; it’s collaborating with fashion companies and institutions. All the teachers are

active professionals (designers, stylists, photographers, coolhunters…). Fashion labs are completely news, equipped with the best sourcing machines and

stockman mannequins.

The Fashion School is also offering Bachelor of Arts (Hons) of three-year in Fashion Design and Fashion Marketing and Communication, both validated by

the prestigious University of Westminster, as well as a three-year course (Diploma IED) in Marketing and Fashion Communication, taught in Spanish.

IED Fashion School

Page 21: Barcelona fashion designers

It is the association of image and fashion of the fad, an international shuttle of emerging designers, with the objective to transform

Barcelona into the most seductive city in the European environment and promote and give

exposure to the young designers of experimental, interdisciplinary and avant-garde

fashion for the city and beyond.

The ModaFAD activity consists of the international showing of emerging fashion

designers to boost the interdisciplinary, drive the concept of the designer and promoted, and

encourage the relationship between the design schools, the young designers, the specialized modes of communication, and the industry.

Modafad makes up part of the Barcelona Fashion Week, which represents the emergency,

the risk, the talent and the independent investigation and occupy the first line in the fashion world with daring proposals far from

stereotypes.

Modafad is: creation, liberty, and contemporary multidisciplinary.

ModaFAD

Page 22: Barcelona fashion designers

What Remains is Future - 01/2010 Sub ModaFAD - 06/2010

Football Fashion Fever - 07/2010 Sub ModaFAD - 05/2011

On Wheels FAD Fest - 07/2011 Apocalipsi - 01/2012

ModaFAD: the last editions

Page 23: Barcelona fashion designers

January 2010

WHAT REMAINS IS FUTURE

Page 24: Barcelona fashion designers

January 2010

WHAT REMAINS IS FUTURE

Page 25: Barcelona fashion designers
Page 26: Barcelona fashion designers

July 2010

Football Fashion Fever

Page 27: Barcelona fashion designers

July 2010

Football Fashion Fever

Page 28: Barcelona fashion designers

July 2010

Football Fashion Fever

Page 29: Barcelona fashion designers

July 2011

ON WHEELS FADFEST

Page 30: Barcelona fashion designers

January 2012

Apocalipsi

Page 31: Barcelona fashion designers

January 2012

Apocalipsi

Page 32: Barcelona fashion designers

5 young designers emerged during the last Barcelona

Fashion Week:

Page 33: Barcelona fashion designers

Ana Balboa

A combination of sophistication, femininity and an exquisite taste in all creative levels, from line to

volume and rich materials, without losing freshness and

surprise in a romantic, poetic and mixed collection.

Page 34: Barcelona fashion designers

Arnau P. Bosch

Anecdotal becomes capital, lucidity in playful and a medley of custom printing, color abrasives and cross-bordering on the line. He defines a new suburbs luxury

full of little treasures.

Page 35: Barcelona fashion designers

Alejandra Anglada

A coherent collection of an impeccable styling made by

different garments that reach unity by being added up, and

they contribute with controlled risk, intelligence

and good taste on their own.  An inviting refinement, sharp

and radical.

Page 36: Barcelona fashion designers

Luis Manteiga

A surprising management of volume and line in contemporary man, because of the risky cut of

clothing and the freshness in color and materials, creating

unexpected non gravitational sculptures.

Page 37: Barcelona fashion designers

Mercedes Fernandez

Menswear to which the enriching practice of craftwork is added up, thanks

to manual interventions in fabric’s aspect and the increasingly valued detail

of hand-made things. A new image for young men from the very near future,

primitivism and the main essence of arts from a contemporary language applied

to the most modern.

Page 38: Barcelona fashion designers

Some fashion trends emerged during the last Barcelona

Fashion Week:

Ethical Fashion 2nd Hand Clothes Customisation

DIY Fashion Sport Fashion Inspiration

Burlesque Revival