banking future by design the future
TRANSCRIPT
BANKING FUTUREI N N O V A T I O N S T R A T E G I E S
KULTURAIT.PL PRESENTSDesignthe Futureby Tadeusz Kifner
FUTURE Excellence - universal bank means financial
services excellence cross countries & regions
and cross products.
Perception - digital means global level
banking without boundaries and limits cross
different channels and customer
perceptions.
Adapt - digital leaders create the story of its
digital transformation on the way to all time
changing better banking build on more
human accessible technology.
Human - Innovation bank builds smart
relationships between human and
technology – in fact the bank disappear from
the view and human is in the middle of
banking universe.
NEW BANKING UNIVERSE
Designthe Futureby Tadeusz Kifner
NEW BANKINGExcellence | Perception | Adapt | Human
FOCUS ON CUSTOMER EXPERIENCE
Would you bank here with us?
Designthe Futureby Tadeusz Kifner
SUPER CUSTOMER PERCEPTION
S simple (easy)
U ubiquitous (interact in the convenient
way)
P personal (focus on customer)
E empowering (give the power
to customer)
R reassuring (help when needed)
Designthe Futureby Tadeusz Kifner
BANKINGNOT JUST BANKS!
Self managed way of access to
banking. Contain all aspects of
personal banking, including
widgets to fintechs & banks.
LAUCHPAD
Unified customer experience
*CX) keep the same. Services
platfrom and channel
independent.
CX SERVICES
Basis of CX services rely on
common APIs and SOA
concept. IT as commodity.
IT SYSTEMS
Designthe Futureby Tadeusz Kifner
LAUCHPADEASEY & UNIFY ACCESS TO BANKING SERVICES
All channel integration - same
secure view in media, social &
traditional channels
Flexible Layout - individualizing
customer view
Account Banking Framework -
common banking functions
Universal connectivity - banking-
addons to business, unify
cusotmer perception
Life Assistant - live AI help,
automate everyday banking
Social banking & collaboration
Designthe Futureby Tadeusz Kifner
CX SERVICES
IINTEGRATION
SERVICES
SSECURITY SERVICES
CCONTENT SERVICES
PPERSONALIZATION
SERVICES
Designthe Futureby Tadeusz Kifner
EXCEPTIONAL BANKING EXPERIENCE
HUMANITY IN BANKING SERVICES
FUTURE
there will be human particle in everyday banking. Technology will shift from devices related IT
environment to the real world. Technology will be invisible. Banking services will assist customer. They
will think on behalf of customer. Banking will be dynamic not static - life streaming...
Banking? YES. Banks? not necessarily... Designthe Futureby Tadeusz Kifner
