1. 1. Bangladeshi Advertising By: Jonathan Larsen
2. 2. Background Predominantly Islamic country 160 million consumers Bangladesh is an emerging market (Next 11) with a developing advertising industry. Advertisements have often featured puns and/or references to Bengali literature (underdeveloped). In recent years, Bengali advertising is trending more on visuals and soft selling as advertisers have become more savvy and consumers have become more receptive. Advertisements often feature only Bangla as the common language. Often feature women in traditional Bengali/Indian attire. Often feature Bengali/Indian music and bright colors. Often display a sense of nationalism.
3. 3. 1st Advertisement: Share a Coke Ramadan Islamic symbolism is subtly placed into the ad with multiple stars and one large crescent. All of the ad text is in Bangla. The national identity of Bangladesh is maintained, down to the skin tones of the hands featured in the ad.
4. 4. 2nd Advertisment: Robi Telecom Both subjects are Bengali and the text is once again in Bangla The woman is dressed in traditional Bengali/Indian attire and the colors of her outfit represent the Bangladeshi flag. Colors are consistent through out the advertisement.
5. 5. 3rd Advertisement: Banglalink Central focus is a Bengali youth in his travel through the homeland. Emphasis on the country of origin. The country is the background. The music is in Bangla. Selfie concept indicates the status of Bangladesh as an emerging economy.
6. 6. Summary Advertising in Bangladesh reflects its status as an emerging market. Advertisements usually contain some element of national pride. State of advertising is less developed than those of the most advanced economies but recent trends show growth.