WEL COME TO MY PRESENTATION

ONBANANA JUICE

PRESENTED BY

MD.SHAHIN

ID.051

Banana JuiceDescription of Banana Juice:

 

Banana Juice will be manufactured in an automatic machine in our own factory. Ingredients are-Banana flavor, Vitamin A natural ,Color.

Some Features:Protector against different diseasesIt is very tasty to drink.Healthy Product

Nutritious Element of juiceProtein 11.53%

Fat 17.70%

Saturated Fat 1.42%

Carbo-hydred 66.45%

Sugar 2.45%

Energy 100 gram

Sodium 0.64%

Situation analysis :

Banana juice entering in the market for the first time and its first year of operation. It have been well received and marketing will be key to the development of the brand and product awareness as well as the growth of the customer base. In juice industry as a leader PRAN is dominating higher market share of about 42 %, as a market challenger ACME is dominating 31%, market share, other juice like Starship, Slice, Sezan etc currently account for less than 20% market share.

Market summary

Banana juice possesses some facilities or usefulness about new juice which will encourage customer to buy the juice and being habitual in the juice.

Target market

Children’s, Students, school College ,ages people ,unhealthy people

Market demographics:The profile of potential Customers consists of

following Geographic, demographic, behavior factor.

Geographic :Banana juice has no specific area it will serve all

over the country even after covering the whole area of Bangladesh it will be exported outer country.

In the beginning the total target customer is about 15 million in future it may increa

Demographics:There is an almost equal ratio between male and

female consumer.All ages people is our target customer.It will be available for all classes’ people.

Behavior factor :People will take it when they fell thirsty and weak.Consumer need to spend few amounts to become

energeticMarket needs :Banana juice will provide customer to choose it

favorite one from various flavor.Banana juice also fulfils customer followings

benefits:1. Quality of product: Customer want quality full

product with minimum cost.2. Different flavor: Different customers have

deferent choice that’s why banana juice provide different flavor.

3. Availability of product: The Product should be available to the customer.

Market trends :Banana juice which is produce of ripe Banana flavor

and different nutritious which is not available in the market. Juice industry is growing, more competitor are coming in the market also customer are more knowledgeable for that reason they want different type of tasty product. At the moment market is growing faster, competitor are increasing. Thus Banana juice make segment for their product.

Market Growth:Banana Juice doing better as a new launched brand.

It consists of 30% growth rate. They define different promotional activities for their target. More and more people are discovering different kind of juice but banana juice give unique benefits.

Swot analysis

The following SWOT analysis captures the key strengths and weaknesses within the producer, and descr ibes the opportunities and threats.

S-Strengths:Bsti approvedHigh quality product offering that will exceed

competitors, quality , price , and serviceLess expensive Availability in the market More energetic Economic –Own fund ,no loan

W-weaknessesLimited capitalLack of promotional activities.Lack of modern technology.Huge competitors.O-OpportunitiesIt can create a new flavor.Export to foreign country.Availability of raw material.Increasing demand for fast food shop in the city.

T-Threats: Legal &Political barrier.Increasing of competitors.Increasing price of raw materials.Validity.Introduction of advance technologyImposition of higher tax rate on small business enterprise

CompetitionsBanana juice will face competition in the market,

thesecompetitors are following:-Pran Mango juice Sezan Mango juiceFroticaFrutoLemon Orange JuiceSlice

Competitors analysis Competitors are most likely to react when the number of

firms involved is small when the product, is uniform, and when the buyers are will informed. When there are several competitors the company must guess each competitors likely reaction.

If the competitors do not behave alike perhaps because of differences in size, market shares or polices, then separate analysis are necessary. Our main competitors’ are-

Pran juice FroticaFrotoSlice These are Our main competitors if we can provide qualitiful

product then I fell we will be able to become no.-1 Very Soon.

Marketing Strategy :The key to The marketing strategy is focusing on

the Customer need and want .when customer want what?.In this competitive market customer demand better at lower cost, We will Provide our product at minimum cost and give maximum benefit to customer. So this product market penetration strategy has taken.

 Mission:-Banana juice is highly concerned about their

consumers’ health as they are producing juice. Their mission is to serve their health conscious consumers with safety products. Our services and products will meet the expectations of the customer.

Marketing objective:Maintain positive, strong growth each product.Achieve a steady increase in market penetrationAchieve a first year sales volume of 4,000,00 unitsGenerate 50% brand awareness within the

consumer the consumer market and 40% in business market in first year and 80% within both markets in the second year.

 Financial ObjectiveEarn annual return on sales at least 125% for the

first year.Achieve break even sales in third year.Achieve first year total sales revenue of Tk. -

20,000,000To become financially Strong.

Target Markets: Marketing strategy is targeting the traveling

girls, boys and children, These groups are gearing themselves towards uses this product they can easily grow to 95 percent of the market in the next three years.

 PositioningAt the new product the Nutritious juice position

is middle in juice market. Its management is able to use its vast experiences and personal passion for the ice-cream to develop innovation, useful product for a brand range of buyers.

Strategies:Our primary marketing strategy will seek to

first create customer awareness regarding the products. Our other marketing strategy are-

Practicing Total Quality Management (TQM)Consumer orientation To serve the consumer with competitive

pricesTo ensure the availability of the product Maintaining social responsibility

Marketing Mix

Banana juice ,marketing mix is comprised of the following approaches to product, price, place and promotion.

Pricing:- This will based on a per-product Retail price

Distribution:-Initially Banana juice will a direct to consumer Distribution model .Over time it use retailer as well.

Advertising:- Several different methods will be used for the advertising effort.

Customer service:- Banana juice will strive to achieve benchmarked levels of customer.

Price list of Banana juiceNo Item Price

1. 250ml 10

2. 5ooml 18

3. 1 litter 26

4. 2 litter 48

Marketing Research: The extensive product testing by a wide

variety of customers provided Banana juice with valuable product feedback and has led to several design improvement.

Break even analysis( for 1 quarter) Break-even volume= Fixed cost / Price – Variable cost = TK. 300000 / TK.9 – TK.4 = 60000 Units Sales volume in units ( thousands) C O S T I N Tk lAKHS Total revenue

7 Total cost 6 5 variable cost 4 3 Fixed cost 2 Fixed cost 0 10 30 40 60 70 Sales volume in units (thousands)

Sales Forecast: Juice sales forecast monthly figures are shown below. This is our target sales in a certain year.

Month Sales Units

January 20,000

February 30,000

March 50,000

April 75,000

May 125,000

June 150,000

July 250,000

August 400,000

September 500,000

October 600,000

November 800,000

December 1,000,000

Total 4,000,000

Controls:The purpose of banana juice marketing plan

is serving as a guide for the producer.Revenue: monthly and annualExpenses: monthly and annualCustomer satisfactionNew product development.

Implementation :The marketing plan describes the action program for

implementing the marketing plan. The responsibility will go to the people related with the program. For control purposes, the plan allow for monthly monitoring the sales with expected sales will take corrective action as soon as possible. Also at the last of the year one survey will be introduced for measuring the satisfaction of the customer and take proper step overcome if any lacking.

 Conclusion:At last I want to say that Banana juice is a new and unique

product ,and confident it will be a best juice in the Bangladesh . We show a hope that people of Bangladesh will accustom to taking Banana juice. This product has some exclusive characteristics that will help us to acquire position in the minds of the customers. Then we can go for vast production or in other business which will create opportunity in the market.

THANKS TO ALL