baltimore fashion week presentation
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BALTIMOREFashion Week
2015
FASHION UMBRELLA FOUNDATION
ORGANIZATIONAL BACKGROUND: An organization supporting the arts while providing an educational focus on business development, whose vision is to be an educational resource to assist its members, members of the arts community, and collaborate with educational institutions world-wide.
GRANTS/PROGRAMS
Educational Initiatives of the Fashion Umbrella Foundation
Back-to-School: REFRESH Grant: A grant that awards school supplies to educators of grades K-6. The organization believes this grant will help replenish school supplies exhausted during the first two semesters of school year. This grant also serves as a supplement for students who may be at risk of failing due to lack of basic tools required for educational success.
Educational Honors: An award recognition for students (nominees) who achieve a 3.0 GPA or better AND maintained perfect attendance during the school year. Select students will be invited to an awards ceremony to celebrate their resilience, stability, and concentration required to reach such a milestone.
Fashion Umbrella Foundation Scholarship Award: An educational award for fulltime registered students on track to earn an Associate or Bachelor degree in the field of Business Administration, Business Marketing, Business Management, Arts & Sciences, Journalism, and/or Fine Arts from an accredited college or university.
ANNUAL EVENT OVERVIEW
Annual events that have attracted varied audience members who possess and exude a
“LOVE FOR FASHION.”
• The annual petite consumer focused fashion event• UNDER completed it’s 3rd production season in
March 2015.• Over the past two years UNDER has showcased
12 designers.• Production phases have begun for the 4th annual
petite fashion production UNDER, scheduled for April 23, 2016 in Catonsville, Baltimore County.
• More information and registration or this event can be found on its site: www.undertheevent.com
UNDER – Petite Fashion Event
• A multi-day fashion event open to artists and designers that create looks with the different fashion categories.• August 11-16, 2015 will mark Baltimore Fashion
Week’s 8th production season.• Hosted at the War Memorial, the original home of
Baltimore Fashion Week in 2008 and 2009• Over the past 7 years this event has showcased 282
designers.• The Runway Shows for Baltimore Fashion Week 2015
are August 14 through 16, 2015.
BALTIMORE FASHION WEEK
EVENT SCHEDULE
On January 2, 2015, Baltimore Fashion Week was listed as an “Annual Favorite Event of 2015” by the Baltimore Sun. This is a huge milestone for this organization and event. Since the announcement the buzz has been amazing.
The 2015 event schedule has been expanded to include pre-events for this year’s production.
Designer Installation Buyer Media Event – June 13, 2015
“THE MIXER” A Fashionable Happy Hour – August 11, 2015 at Pier 5 Hotel
“THE GALA” It’s Not FORMAL . . It’s FASHION – August 13, 2015 at Pier 5 Hotel
Baltimore Fashion Week – August 14 through 16, 2015
ELITE Runway Reception – After Each Runway Show - August 14 through 16, 2015
“bea●ti●tude” – Opening Night – August 14, 2015
Baltimore Fashion Week – Africa Fashion Collective – August 15, 2015
EVENT SCHEDULE
DEMOGRAPHICSAGE:15-24 13%25-39 55%40 & Up32%
GENDER:Male40%Female 60%
HOUSEHOLD INCOME: $42K - $82K Average Attendee
SOCIAL MEDIA: AS OF 1/2/2015Facebook ♦ 17,347Twitter ♦ 2,312InstaGram 1,889Pinterest 414♦ - Includes all pages managed by the Organization
SET DESIGN
Hosting Baltimore Fashion Week at the War Memorial building brings back the familiarity and comfort of creating a “TRUE Fashion Week Experience” for guests.
In 2008 and 2009, the War Memorial building was the home of Baltimore Fashion Week. Bringing a “TRUE Fashion Week Experience” to guests of Baltimore Fashion Week is a requirement for the 2015 production of the 8th Annual Baltimore Fashion Week.
The historical flair of the War Memorial building and the transformation vision of Baltimore Fashion Week’s set designer will display the “ULTIMATE FASHION MARRIAGE.”
Baltimore Fashion Week Set Design
To create a “TRUE Fashion Week Experience” for Baltimore Fashion Week guests the production team will work with local companies to create such an environment.
LIGHTING: Truss
