bally chohan it solutions uk
Post on 06-May-2015
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DESCRIPTIONBally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.
- 1.Marketing & Educational Gaming Industry 8 Minutes pitch from Group A5: By Bally Chohanwww.ballychohan.com A5 Marketing & Educational Gaming Industry
2. By Bally ChohanIntroduction Online Gaming Industry Since 1998 used in the Netherlands Gamercials; playful commercials, brand experience, product placement. Edugaming; e-learning, interactive infotainment.www.ballychohan.com A5 Marketing & Educational Gaming Industry 3. By Bally ChohanGamercial example Phunky Frites Client: Aviko (Dutch producer of potatoes products) Goal of the game: Jump from product to product and dont fall in the boiling oil of the deep-fry! Goal of Aviko: Get people informed of the different productswww.ballychohan.com A5 Marketing & Educational Gaming Industry 4. By Bally ChohanEdugaming example Living Books Client: Het Woeste Woud (Animation Studio) Partners: KRO (Dutch public broadcasting company), University of Leiden, Reading foundation.www.ballychohan.com A5 Marketing & Educational Gaming Industry 5. By Bally ChohanIndustry Frameworkwww.ballychohan.com Industry A5 Marketing & Educational Gaming 6. By Bally ChohanBusiness Models Main actor: MAD Multimedia (Groningen)developing, producing and distributing interactive online products like educational games, gamercials, virals, animations and interactive videos.www.ballychohan.com A5 Marketing & Educational Gaming Industry 7. By Bally ChohanBusiness Models Actor: Client/Companies Example: Noordhoff Uitgevers (Biggest educational publisher in the Netherlands) Vision: Giving schools the freedom to educateinprint, digital or a combination; Multi Media Methods. In collaboration with MAD Multimedia developing gaming engineswww.ballychohan.com A5 Marketing & Educational Gaming Industry 8. By Bally ChohanBusiness Models Actor: Advertising companies Example: Campina (Dutch dairy company) Goal: Stimulate sales of the product Valess Developed in collaboration with MAD Multimedia a viralgamercial to promote Valess at a target audience.www.ballychohan.com A5 Marketing & Educational Gaming Industry 9. By Bally ChohanBusiness Model Actor; Freelancers (Designers, photographers, musicians) Produce input for the gamercials & Edugames like graphics, sound effects, background music.www.ballychohan.com A5 Marketing & Educational Gaming Industry 10. By Bally ChohanBusines Models Actor: Internet users Participation by entertainment/infotainment Potential clients (Gamercials)www.ballychohan.com A5 Marketing & Educational Gaming Industry 11. Product Innovations Edugaming learning theories, play a game with nurturing elements, a extrinsic motivation experience (Egenfeldt-Nielsen, 2005), drill-and-practice learning principles, simple game play and the missing physical presence of a teacher. www.ballychohan.com A5 Marketing & Educational Gaming Industry 12. By Bally ChohanProduct Innovations Gamercials brands can position their products and/or services in new interactive way, commercial message embedded in the gameplay, top of mind brand awareness and visibility.www.ballychohan.com A5 Marketing & Educational Gaming Industry 13. By Bally ChohanProcess Innovations Dynamic programming languages; Microsoft Silverlight, Java, Shockwave and Flash; are very rich in a visual and sound-oriented way. Russel Kay defines rich as in "Those applications offer functionality that goes far beyond mere reading and browsing, and they can be served over the Web" Development; iterativeand, short development cycle, not depended on operating systemwww.ballychohan.com A5 Marketing & Educational Gaming Industry 14. By Bally ChohanConclusions (Conceptual) The creation of an edu-game requires diverse skills (Motley Crew) Differentiated Products (Infinite variety) Durable products and durable rents (Ars longa)www.ballychohan.com A5 Marketing & Educational Gaming Industry