Balboa Park Balboa Park AttractionsAttractions

By Scott TherkalsenBy Scott Therkalsen

Daniel MizisinDaniel Mizisin

Jing-Yi ChenJing-Yi Chen

Why focus on attractions?Why focus on attractions?►Expanding industry with an Expanding industry with an

increased emphasis of online increased emphasis of online tourism servicestourism services

► Importance of knowing where Importance of knowing where you are going (price, hrs, etc.) you are going (price, hrs, etc.)

►Local Knowledge in planning Local Knowledge in planning what is important to see on short what is important to see on short trips before visiting physical sites trips before visiting physical sites because tourist agents can often because tourist agents can often suffer from lack of knowledge or suffer from lack of knowledge or experiencesexperiences

Why focus on Balboa Park?Why focus on Balboa Park?

►Too many attractions in San Diego to Too many attractions in San Diego to covercover

►Focus on the most well known of the Focus on the most well known of the attractions (Zoo and Park) and our own attractions (Zoo and Park) and our own personal favorites and the ones we personal favorites and the ones we had personal accounts of to offerhad personal accounts of to offer

►Balboa Park has dozens of smaller Balboa Park has dozens of smaller attractions to discoverattractions to discover

What was lacking?What was lacking?

►The park and zoo site were not The park and zoo site were not connected as well as we thought they connected as well as we thought they should beshould be

►Confusing SitesConfusing Sites►Personal bias of sites created by those Personal bias of sites created by those

with a stake in the success of the with a stake in the success of the attractionattraction

Our SolutionsOur Solutions

►Extremely simplifiedExtremely simplified►Personal opinions and experiences Personal opinions and experiences

free from any bias free from any bias►Most important information presented Most important information presented

obviouslyobviously►Easy to use maps for navigation and Easy to use maps for navigation and

park informationpark information

Data SourceData Source

►Balboa Park website, Balboa Park website, ►San Diego Zoo website, and San Diego Zoo website, and ►SANDAGSANDAG

Map Design--1Map Design--1

► Unity of three mapsUnity of three maps

1.1. The same layout frameThe same layout frame

2.2. Color display—warm color Color display—warm color

Map Design--2Map Design--2

► SD SD

Downtown Downtown

General General

Directions Directions

--roads --roads

and and

freeways freeways

Map DesignMap Design--3--3►Balboa Park Balboa Park

--featured--featured

attractions attractions

and and

important important

roads roads

Map DesignMap Design--4--4►San Diego San Diego

Zoo --featured Zoo --featured

animal locations animal locations

and and

important important

utilities utilities

ArcIMS Setup ArcIMS Setup

► Java feature serverJava feature server

1.1. Utilize MapNotes/EditNotes Utilize MapNotes/EditNotes

2.2. Add layers Add layers

3.3. Print out and save the map Print out and save the map

Java Feature ServerJava Feature Server

Goal for photography and site Goal for photography and site selectionselection

► To make website To make website visitors feel visitors feel compelled to visit compelled to visit the featured the featured locations for locations for themselves.themselves.

Site Selection for Balboa Park Site Selection for Balboa Park and the San Diego Zooand the San Diego Zoo

► Objectives for attaining Objectives for attaining our goalour goal Select places to Select places to

feature on the website feature on the website that are popular.that are popular.

Select locations that Select locations that are attractive and are attractive and easily photographed.easily photographed.

Select a diverse set of Select a diverse set of locations that appeal locations that appeal to all types of people.to all types of people.

Provide inviting Provide inviting images of each images of each location.location.

Featured Locations in Balboa Featured Locations in Balboa ParkPark

► Japanese GardenJapanese Garden Largest and most popular garden in the park.Largest and most popular garden in the park.

► Museum of ManMuseum of Man It is San Diego’s only Museum dedicated to anthropology.It is San Diego’s only Museum dedicated to anthropology.

► Timken Museum of ArtTimken Museum of Art It is considered one of the finest small museums in the United States .It is considered one of the finest small museums in the United States .

► Reuben H. Fleet Science CenterReuben H. Fleet Science Center The Fleet houses the world’s first and San Diego’s only IMAX® Dome The Fleet houses the world’s first and San Diego’s only IMAX® Dome

Theater.Theater. ► San Diego Museum of ArtSan Diego Museum of Art

Is Balboa Parks oldest and largest museum. Is Balboa Parks oldest and largest museum.

► Aerospace MuseumAerospace Museum Is a great place to bring the whole family.Is a great place to bring the whole family.

► Casa Del PradoCasa Del Prado Is one of the coolest looking Buildings in the park and a great theatre Is one of the coolest looking Buildings in the park and a great theatre

as well.as well.

Featured Locations in The San Featured Locations in The San Diego ZooDiego Zoo

► Flamingo LagoonFlamingo Lagoon An excellent place to photograph Flamingos and other water fowl.An excellent place to photograph Flamingos and other water fowl.

► Reptile MesaReptile Mesa Includes the reptile house and new Indian Gharial Exhibit.Includes the reptile house and new Indian Gharial Exhibit.

► Gorilla TropicsGorilla Tropics One of the Zoos most popular attractions.One of the Zoos most popular attractions.

► Horn and Hoof MesaHorn and Hoof Mesa AA great place to see newborns in the springgreat place to see newborns in the spring..

► Children’s ZooChildren’s Zoo Has the Zoo’s only Petting Zoo and Nursery.Has the Zoo’s only Petting Zoo and Nursery.

► Ituri ForestIturi Forest Good place to see Monkeys interacting with River Otters.Good place to see Monkeys interacting with River Otters.