1. SOCIAL MEDIA OVERVIEW PHILLY AD CLUB MAY 28, 2015 www.BadRhinoInc.com www.BadRhinoRumblings.com 2. WHO IS BAD RHINO? Bad Rhino Started in 2010 was founded in 2011 Office in Wayne, PA Team of 15 Social Media Marketers Clients locally and nationally Complete Social Media Management, Consulting & training Website: www.BadRhinoInc.com Blog: www.BadRhinoRumblings.com 3. www.BadRhinoInc.com/Clients BAD RHINO CLIENTS 4. OUR PROCESS 5. SUCCESSFUL APPROACH TO SOCIAL MEDIA 1. Enhance Branding & Local Awareness (Storytelling) 2. Protect and Manage Reputation (Customer Service) 3. Enhance Public Relations 4. Builds a Targeted and Loyal Community (Education) 5. Enhance Customer Service 24/7 Constant Monitoring 6. Facilitate Customer Research 7. Drives Traffic/Sales 6. SOCIAL MEDIA IS HOW YOU CONNECT THE MARKETING DOTS 2015 7. CURRENT AND FUTURE TRENDS IN SOCIAL MEDIA It's necessary to have a designated Social ad budget Pay attention to the small things like Facebook algorithm changes, Twitter redesigns, etc. Mobile and video is a huge focus in 2015 Native videos on Facebook. Customized images on Pinterest, Instagram, etc. Quick Branded Messages The Most important trend Understanding how to measure and define your Social Traffic and how it converts on your website. 8. DOS AND DONTS IN SOCIAL MEDIA DO DONT Whole A$$ it Half A$$ it Goals- Email opt-ins, Sales, Website Traffic Just have a Presence Social Media Strategy Use your Direct Mail Strategy and modify it for Social Execute ONLY have a Social Media Philosophy or a Strategy Make sure your Website Converts Ignore Analytics (Web and Social) 9. QUICK CASE STUDY BLIND SQUIRREL POKER APPAREL 10. BLIND SQUIRREL CASE STUDY Relaunch of the Brand went from 300 Likes to over 16,000 targeted Likes in less than a year Simply giving the Audience what they wanted Weve seen traffic go up, so its been a very good relationship. The owner of the company is very happy with their performance to date. Our sales have certainly spiked. In the last two months, we have exceeded our sales for all of 2014- Blind Squirrel 11. LAST THOUGHTS ON SOCIAL MEDIA In 10 minutes that is the highlight show Three Takeaways that you need to know 1. Social Media is constantly changing and evolving its hard to keep up for businesses 2. Its not an overnight silver bullet or a set it and forget it type of Marketing. 3. You need to use paid strategies, its a pay to play game across the board Organic doesnt work on Social This is a good thing too. 12. QUESTIONS? For a Copy of this presentation Email Marty at: Marty@BadRhinoInc.com 610-329-9759 http://badrhinoinc.com http://badrhinorumblings.com THANK YOU!