bachelor of arts in communication

Bachelor ofArtsin Communication

Stamford International University 2


In today’s increasingly globalized society, people are

communicating and conducting transactions from

around the globe via a variety of mediums.

The career opportunities in the communication

area are limitless, varied and dynamic, ranging

from journalism and broadcasting, to advertising

and public relations.

Bachelor of Arts

Stamford International University is

one of Thailand’s leading educational

institutions when it comes to preparing

students for careers in this field with

its Bachelor of Arts program in

Communication Arts, Advertising,

English Language Studies, -especially in light of the

increasingly globalized economy

which demands a workforce with

international knowledge and skills.

Students have the option of selecting

from one of the Bachelor of Arts

(B.A.) programs that best meets their

needs, abilities and career goals:

The B.A. International or Bilingual

Program at the Bangkok Campus,

or the Thai or Bilingual Program at

Stamford’s Hua-Hin Campus.


Global Teaching and Learning

Resources.

More Study Aboard and Dual

Degree Opportunities.

World-class programs such as

Laureate English Program

& Laureate Hospitality Programs.

30% of our students are

international students from

over 60 countries at the

Bangkok campus.

Our faculty members come

from all corners of the world.

Diverse International Community

Truly Global Network

STAMFORDINTERNATIONALUNIVERSITY

Real World Experience

As a partner of Laureate International

Universities, Stamford is connected

with 65 universities in 29 countries

and more than 750,000 students

around the world.

Students have access to:

At Stamford, students develop both

academic and practical skills.

Every day is a truly cross-cultural

experience, using real English in

speaking, playing and learning.

Many courses are taught by

professional experts who know

what it takes to prosper in the

industry.

A 480-hour program of corporate

internship is provided to prepare

students to be ready for the real world.


With small class sizes, individualized

attention is given to each student

in a student-centered learning

environment.

Stamford emphasizes student leadership,

giving every student

a chance to shine.

• 29 COUNTRIES • 65 INSTITUTIONS • MORE THAN 750,000 STUDENTS

The Stamford Family Fast-Track

Program with Affordable FeesStamford offers a fast-track program with affordable fees.

Bachelor Degree: 3 - year program

+ 1 semester of internship.

Master Degree: 1.5 - year program (one day per week)

or 1- year full-time MBA program.


Curriculum Structure

Structure and Components International ProgramCredits

1) General Education - Humanities

- Social Science

- Science and Mathematics

- Language

2) Professional Courses

- Basic Core

- Major

- Concentration

3) Free Electives

Total Credits

3511

6

9

9

9630

30

36

6

137

Bachelor of Arts

*Stamford also offers bilingual option. For details, please refer to Stamford’s brochure about our bilingual program.

TourismTourism

Communication Arts. Communication Arts. .


Introduction to Mass Media

Principles and Theories of Communication

Introduction to Photography

Communication in Organization

Publication Production

Storyboarding

Persuasive Communication

Law and Ethics for Mass Communication

Audio-Video Production

Special Project

Language and Culture

Writing for Mass Communication

Digital Photography

Film Appreciation

Computer Graphics and Animation

Advertising and Public Relations Planning

Advanced Public Speaking

Advanced Photography

International Communication

Computer Application in Art

Mass Media and Society

Media Management

Business Presentation

Subject Listfor Communication Arts Specialization

• Broadcast Media Career (Radio, TV, Film producer)

• Studio Art Career / Program Director

• Public Relations / Advertising Manager / Specialist

• Event Organizer

• Editor, Reporter, MC, News Announcer

• Translator / Interpreter

• Web Designer / Script Writer

• Photographer / Multi-media Specialist / Developer

• Business Owner related to media field

Core subjectsfor Communication Arts

Specialization

Electives subjectsfor Communication Arts

Specialization* **

*All 10 subjects are compulsory.

** Students select 10 elective subjects.

Career Opportunities


Introduction to Mass Media

Principles of Advertising

Principles of Marketing

Photography for Advertising

Consumer Behavior

Advertising Creative Strategy

Integrated Marketing Communication

Advertising Production and Management

Law and Ethics for Mass Communication

Special Project

Copy Writing

Digital Advertising

Graphic Animation

Print media production

Persuasive Communication

Presentation Technique

Global Advertising

TVC Production

Advertising and Society

Customer Relationship Management

Advertising Research

Media Planning and Buying

Exhibitions and Events

Subject Listfor Advertising Specialization

Core subjectsfor Advertising Specialization*

Graduates have opportunities to work in

Careers in Advertising

Electives subjectsfor Advertising Specialization**

*All 10 subjects are compulsory. ** Students will need to select 10 elective subjects

Career opportunities

Marketing service agencies, in advertising,

digital media, direct-response and sales

promotion

Business, government and non-profit

organizations with in-house advertising

facilities.

Media (TV and radio stations, newspapers

and magazines) and suppliers

(TV production, radio, print and

new media)

• Advertising Account Executive

• Advertising / Marketing Analyst

• Creative Director

• Copywriter

• Direct Marketing Coordinator

• Media Planner / Media Director

• Marketing Communication Coordinator

• Brand / Product Manager

• Marketing / Media Analyst

• Promotion Coordinator

• Sponsorship Coordinator

• Management Consultancies


Descriptive and Narrative Writing

Advanced Analytical Reading

Writing about Cause and Effect

Persuasive Writing

International Short Stories

English Usage

Inter-cultural Communication

Reading in Modern Viewpoints

Business Presentation

Social Issues in Contemporary Literature

Applied English

Process Writing

Popular Fictions

Writing for Mass Communication

Literature in Films

Nonfiction Literature

Drama as Art and Literature

Advanced Public Speaking

International Negotiations

Advance Business Communication

Readings in Business Communication

Mass Media and Society

Business Report Writing

Creative Writing

Special Project

Subject Listfor English Language Specialization

Core subjectsfor English Language

Specialization

Electives subjectsfor English Language

Specialization

*All 10 subjects are compulsory.

** Students will need to select 10 elective subjects

Career opportunities• English Content Writer

• Translator

• Copy Editor – English Literature

• Writer

• English Language Trainer

• English Teacher/ Lecturer

• Subject Matter Expert English Literature


Activities You can achieve!

Stamford gives students

the opportunity to shine

and participate in various

competitions showcasing

their talents.

Faculty of Liberal Arts student,

Ms. Pattaramon Plinsut, participated in a

KIZUNA Youth-Exchange Project with

Asia-Oceania and North America.

She earned the opportunity to participate in

a 6-month “Study Program and Field Work

Program: Human Resource Development

for Peace-building and Reconstruction

after the Great East Japan Earthquake and

Industrial Restoration in Hiroshima Prefecture,”

giving her real-world, international experience.

A 2nd year student from the Liberal

Arts Faculty, Ms. Sukanda Watnamaom,

won the Princess Ubolratana Rajakanya

Sirivadhana Bbarnavadi Cup

on the 17th of November, 2012.

She took the top prize in the Thai folk song

competition called,

“UMT Award 2012 Singing Contest.”

Employers constantly tell us that poise

and confidence are essential

attributes for success,

which she demonstrated beautifully.

The Bachelor of Arts Program

develops students with career

skills through participation in

various activities, which allow

them to gain real, practical

experience, and show off their

skills and capabilities.


Communication Arts students,

Ms. Natcha Tuwichien,

Ms. Patchareeya Tuwichien,

and Ms. Papimon Thongkam,

from the Faculty of Liberal Arts,

joined the Singha Sang San TV 7

Project.

The team, “I Style,” qualified for

the final 16th round and received an

award for their project.

They went on to join the Kantana

Production Camp from August 16-18,

2012. The students gained teamwork

and communication experience that

was tested in a national arena.

Stamford students participated in “The 8th European Union

Thailand National Inter-Varsity Debate Championship 2012”.

All six students,

Ms. Hataichanok Chantaluksuk; Ms. Lecticia Munguambe;

Mr. Thawonsiri ThaweePira; Mr. Fernando Parrella;

Mr. Gerald Uwalaka; Ms. Alexandra Rose

were recognized for their performance. The competition

provided valuable experience to demonstrate their job-ready

English language, debate, rules of conduct, presentation

and body language skills and techniques.

Creative Writing students in

Mr. Declan O’Sullivan class had

stories published on a New Asian

Writing website: Online Asian

Literary Community, which

publishes stories written by

people of any nationality, as long

as the stories include an Asia

theme. This students’ success

was a huge achievement, as the

ability to clearly communicate

in writing is one of the most

important skills one can possess

in today’s globalized world.

Stamford 1st year students,

Mr.Teejuta Prasatkeaw and Ms.

Supitsara Chompoosri, supported by

Dean of Faculty of Arts in

Communication, Ms. Veerawan,

competed in the semi-final round of

the 13th Higher Education Oratorical

Speech in Thai Language Contest 2012

organized by the Chulalongkorn

University Alumni Association.

The contest provided invaluable

real-world public speaking experience

and students benefited from the

judge’s constructive advice on how to

improve their public speaking skills

deemed an essential attribute for

successful future careers.

Director of Faculty of Communication Arts


I have decided to come to Thailand

because I’m looking for new challenges

and I love the Thai culture, Stamford

International University is my choice

of University because it is not too

big and the environment here is very

friendly and supportive. I like studying

Introduction to Communication Arts

subject because it provided me a

strong foundation in Communication

Arts. I am inspired to work for media

relating to sports in the future.

Mr. Shayan Soltani,Student, Sweden

I am so impressed with the learning

environment and the program here

you learn so much while enjoying

what you do best. In the years I spent

at Stamford, I had invaluable experiences

making friends in my classes from

France, England, Australia and

Madagascar. It’s like WOW! In the

Communication Arts program, I enjoy

learning about Photography, Film as

well as Public Speaking. Everything

I learn here, from the classrooms

or my internship program, it’s all so

useful for my future career.

Ms. Joyze, Student Communication Arts

English is so important today. This

is one of the reasons I choose to join

Stamford. Then, once I began studying

here I came to love it a lot - I love the

supportive environment, the friendship,

the lecturers’ continuous support.

I learned to develop more confidence

speaking English and contributing to

class discussions, which helped to

further develop my personal skills.

This is so important no matter what

kind of career you might end up with

in the future.

Ms. Keaw, Student Communication Arts

I actually just joined Stamford as

a Communication Arts student. At

first, I was nervous about the English

test, nervous about the new

environment and so many other

things as a new student…but it’s

not as difficult as I thought! Here,

with the smaller class sizes you

get participation as well as support

from your lecturers and classmates.

I strongly believe that Stamford can

provide me with a good basis for

further continuing my studies in an

international program aboard.

Ms. Mod, Student Communication Arts


AdmissionsRequirements

AdmissionsCalendar

High School completion or

equivalent official transcripts

(GED, IGCSE)

Applications may be sent in round the year.

Intake occurs during 3 terms:

• Term 1 - June

• Term 2 - October

• Term 3 - February

For admissions into

International Bachelor’s

Degree Program, students are

required to take a placement test

and must pass Level 4

of the Laureate English Program

exam. Alternatively, students can

submit any one of the following

English Proficiency Test Scores:

-TOEFL - with a minimum score

of 550 (Computer-based: 187)

-IELTS - with a minimum score

of 5.5

Students who do not achieve the

required English placement test

score will be required to attend the

Laureate English Program prior

to enrolling in Stamford’s

international degree programs.

High School Completion Certificate

Official Transcripts

Stamford Application Form

Three recent passport-sized photographs (taken within last 3 months)

Citizen ID (Thai nationals) or Passport

English Proficiency Test Score

What to submit When applying….

bachelor of arts in communication

Documents