CORPORATEPRESENTATION

GLOBALRECRUITMENT

WHO ARE WE?Bacardi is a family, a company and a brand

A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship.

Bacardi Limited has been built on an enduring legacy of a family. Ours is a vibrant, family-owned spirits company – nurtured by seven generations of the Bacardi family – now the third largest spirits company in the world, as well as the world’s largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum.

Since then, we have grown to include an impressive portfolio of premium spirits. Bacardi is the men and women of the extended Bacardi family of professionals. Around the globe we employ nearly 6,000 people who are guardians of a tradition of excellence dating back 150 years. Our products are sold in more than 150 global markets worldwide by our own companies and third party distributors and we operate 27 production facilities – for bottling, distilling and manufacturing – in 16 countries.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. It is headquartered in Hamilton, Bermuda.

For additional information, please visit:www.BacardiLimited.com

OUR GLOBAL PRESENCEA global habitat

HeadquartersOur Bacardi Limited is headquartered in Bermuda and incorporated under Bermudian law.

ProductionWe currently operate 27 production facilities, that cover bottling, distilling and manufacturing. These are located strategically in 16 countries, including the United States, Scotland, Italy, France, Spain, Germany and Mexico.

DistributionWe also operate a global distribution network for our brands and selected third-party agency brands. Our customers are independent distributors, wholesalers and retail outlets worldwide, including major grocers, convenience stores, hotels, restaurants and duty-free shops and stores. Consumers therefore have access to our brands from a variety of distribution channels.

Production sites

Geographical regions

Headquarters

The Bacardi values are an integral part of our employees’ lives, influencing individual and corporate behaviour.

Our values are:

TRUST “True to Each Other”We are firmly committed to supporting each other in achieving our collective goals. We are connected in our aspirations and trust each other to deliver them.

PASSION “Inspired by our heritage and our vision”Our enduring passion is the prime motivator and driver for consistently achieving excellence.

CARING “In all that we do”We have a strong desire to protect our company’s identity and nurture its future success – while never losing sight of remaining responsible and respectful.

EXCELLENCE “Beyond what is expected”We settle for nothing less than the best. Focusing on clear targets followed through with controlled actions, we can all achieve unbeatable performance.

At Bacardi, ‘Outstanding People’ means talented and engaged employees whoare valued for their unique contributionsto the Company. By demonstrating their commitment to our values of Trust, Caring, Passion and Excellence, our people are thebest ambassadors for our Company and brands.

OUR CULTURE AND VALUESOur Latin heritage infuses us with passion and energy

3.76Our overall employee

engagement scorewas 3.76 out of 5.

Best-in-class engagementstarts at 4.0.*

92%Our first-ever Global

Employee EngagementSurvey achieved a

best-in-class responserate of 92%.*

*Results from 2012 survey

CORPORATE RESPONSIBILITYLiving our values

Ensuring a strong legacy for the futureEmployees are most proud of Bacardi’s commitment to the area of Corporate Responsibility and in being able to make a positivedifference across Bacardi and the communities in which we operate. Our corporate values of Trust, Caring, Passion and Excellenceguide our approach to Corporate Responsibility. To deliver a best-in class program, we are focused on delivering continualimprovement and excellence in our performance, guided by five key pillars.

Our five key pillarsThese reflect our main areas of activity:

MarketplaceOur ambition is to be best-in-class in promoting responsible drinking and to ensure we market our products in aresponsible way. To help achieve this, we build on the recognition already received for our award-winning responsibledrinking campaigns and continue to uphold our excellent compliance record against responsible marketing codes.

Environment, Health & SafetyOur values of Excellence and Caring underpin our aim to achieve best-in-class environmental and safetyperformance. Most of our products’ environmental impacts are in our supply chain and we work in our own facilitiesand with our suppliers to reduce impacts and risks across our whole value chain.

Responsible SourcingOur vision for Responsible Sourcing is for all of our raw materials and packaging to come from sustainably sourced,renewable or recycled materials – reducing environmental and social impacts while maintaining or enhancing theeconomic status of growers and suppliers.

PeopleWithin the People pillar, we aim to unleash the potential of our people by creating a working environment where everyemployee takes advantage of the development opportunities Bacardi offers. We will inspire, engage and support ourpeople and intend to become recognized internally and externally as a Great Place to Work.

Philanthropy & Community DevelopmentWe operate in many locations around the world and always aim to make a positive contribution to our localcommunities. Our employees are members of these communities and taking part in community activities generates astrong sense of pride. We provide support in four broad areas: arts and culture; education; environment; and healthand social services.

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Bacardi is a social business and our size means that our employees have the opportunity and encouragement to connect with colleagues across the globe.

With a limited hierarchy, we pride ourselves on having a highly personal atmosphere, meaning our employees have greaterchance to develop richer, more meaningful relationships.

Our lean structures mean that we tend to work more closely together with colleagues across functions and geographies toachieve our common goals. We share ideas and best practices – encouraging creativity and recognising personal contributions and initiatives. We also foster a culture of learning from our mistakesas well as from our successes.

Our employees contribute to shaping the direction of their area of responsibility. Everyone is willing to roll-up their sleeves to ensure things move forward and are implemented in the right way.

As a privately owned company, we have a strong connection tothe heritage of both the Bacardi family and the iconic brands inour portfolio. We are committed to protecting the integrity of the brands and in ensuring a strong company for the next generationof the Bacardi family.

WHAT IS IT LIKE TO WORK WITHIN BACARDI?Taking others under our wing

“Bacardi people want to win,but not in an egocentric way”

“It’s an intense culture. Bacardiruns through people’s veins”

“We all pick up the shovel and dig”

“We don’t go for aggressive, individualistic types.They have to have a strong sense of team spirit”

“This is not a company for sharks. You need to have determination to win, but values are important too”

“You might feel like a number at other multinationals, but never at Bacardi”

“You need to be able to roll-up your sleeves up and be fairly self sufficient, have a good nose for getting things done”

“You need to be able to roll-up your sleeves up and be fairly self sufficient, have a good nose for getting things done”

“It’s the kind of culture that allowsyou to take the initiative”

“Its more than can-do here, you’re pushed to do more and do better all the time”

WHAT OUR EMPLOYEES SAYTrue heart. Winning spirit

WHAT MAKES FOR A SUCCESSFUL CANDIDATE?A winning instinct

At Bacardi, we receive tens of thousands of applications a year from across the globe. Though we meet many great candidates, our aim is to attract and recruit talent who are excited at the idea of working for Bacardi, are aligned with our values and have the experiences and potential to contribute to our strong legacy – today and in the future. Belowis a guide to what a successful candidate looks like to us.

PERFORMANCE + VALUES =

PERFORMANCE – VALUES =

VALUES – PERFORMANCE =

Trust- Good at developing positive personal

relationships with others and work successfully inmultifunctional/multinational teams.

- High integrity, cares for the people aroundthem, able to model the values of theorganisation, build trust, work collaborativelyand exercise discretion.

Passion- Positive and optimistic. Personal drive and focus

motivates and inspires others.- Strong in execution, but also knows that this should

not come at all costs and are conscious of theimpact of their choices on both the people aroundthem and the brands they work with.

Caring- Understands how to conduct themselves in the right

way. Promotes socially responsible practices andconsiders the results of their actions. Gives as muchimportance to how things are done as well as whatis achieved.

- Respects and values every person as an individual.Shares credit with others for their contribution.

- Strong interpersonal and communication skills aswell as a customer-focused/service mindset.

Excellence- Proactive and result oriented, with the ability to take

decisions and deliver high quality results quicklywhen necessary and the resilience to challengeand be challenged.

- Ability to prioritize and manage multiple projectsand competing priorities. High energy, with anentrepreneurial willingness to “roll up the sleeves”and get the job done.

Learning Agility- Ability to work at a strategic level and create

alignment, but also function at a tactical level.- Build effective relationships and have a good

degree of self-awareness.- Quick learner who is able to understand our industry

and the business, define problems, collect data, establish facts, draw valid conclusions and make innovative, sound recommendations.

Experience- We look for people with potential to grow within

our organisation. We value loyalty and look forcandidates who have a proven commitment to rolesand companies.

- As we are a highly collaborative, global organisation,we value individuals who have an Internationalmind-set and proven cross-cultural skills.

- As a fast-moving, consumer-focused company, wehave a strong preference for candidates with asimilar mind-set, drive and professional background(i.e. FMCG, Alcohol, Luxury Goods industries).

People Leadership- For people leaders in our organisation, we

additionally look for individuals who:- Actively seek and apply feedback to further

enhance their own capabilities as leaders of others.- Make talent development a priority and provide

coaching, feedback and stretching experiencesto their employees.

- View talent as an enterprise asset and encouragetalent sharing across the business.

Diversity is core to our business:by embedding diversity into allaspects of our culture, we maximizethe opportunity to achieve sustainable business success and growth.

For Bacardi to succeed, we need to recruit the best and brightest talent from the widest possible pool. We recognise that a well-balanced employee population that reflects the diversity of contemporary society and its markets will enable us to drivegreater business success. We want to ensure that the uniquetalents of every one of our employees are fully utilized, that employees can feel they are able to be themselves at work andbe the best they can be. And that our customers receive the best possible treatment regardless of race, nationality, religion orbelief, age, sexual orientation, physical ability or gender.

As Recruitment professionals we are in a unique position tomake a significant contribution to ensure diverse talent is hiredinto the organization. There are opportunities for us to applypositive action to improve the diversity of candidates at eachstage of the recruitment process before final selection by the business. Having recognised that our Recruitment Partners areour extended Ambassadors in the market, we are also askingfor your commitment to help us achieve our goals.

DIVERSITY AT BACARDIWe fly higher by working together

Stephanie MacLeodMaster Blender

OUR RECRUITMENT PARTNERSA natural harmony

What we expect from you:To ensure we have the right partners in place to assist us in finding the best talent, going forward, we expect all of our partners to:

Be committed by having their own Diversity and Equality policy/code of conduct in place and being able to demonstrate how this affects the service they (intend to) provide to Bacardi.

Provide counsel to our HR/Managers regarding the market and to advise them on how best to achieve a strong and diverseslate of talent.

Help set us up for success by working with our HR/Managers to ensure that the position’s roles, responsibilities, essential qualifications and opportunities are clearly defined in a job description before starting the search.

Be committed partners by providing a diverse rangeof qualified candidates:

• Every longlist must include talented women(ideally, at least 30%)

• Every shortlist must have at least one qualifiedfemale candidate:

- In situations where this is an issue, a review will be conducted to find out why there are no qualifiedcandidates and to identify opportunities for the future.

Act as Bacardi Ambassadors by representing the brand in a favourable light to the market:

• Communicating on our behalf that Bacardi is an equal opportunity employer that truly values workforce diversity.

• When describing our organisation, highlighting ourauthentic culture and corporate values.

Provide a Positive Candidate experience:

• All candidates who have applied for a Bacardiopportunity must:

- Receive an acknowledgement within a week ofreceipt of their application

- Receive a response regarding the final outcomeof their application

• Provide appropriate support to first-time candidates,helping them to prepare for interviews and guiding them through the process.

• All candidates being interviewed by Bacardi shouldreceive regular feedback on their application to maintain engagement throughout the process.

Deborah O’Brien – Talent Acquisition Manager.For more information on Bacardi, please visit:

www.bacardilimited.com